Burn Rate: The One Startup Metric You Can’t Afford to Ignore

Jul 7, 2025

Ghada Ismail

 

When you’re building a startup, it’s easy to get caught up in the exciting stuff: user growth, building your product, closing deals. But behind the scenes, there’s one number quietly counting down your time: burn rate.

Burn rate is simply how fast you’re spending money every month. It tells you how long your cash will last before you need to bring in more, whether from investors or revenue.

Think of your startup like a plane on a runway. The longer the runway (your cash), the more time you have to take off (hit traction or raise your next round). But the faster you burn through cash, the shorter your runway gets. And if you don’t take off in time, you crash.

 

What Is Burn Rate, Really?

In simple terms, burn rate shows how much money your startup spends every month just to keep running.

There are two versions you should know:

  • Gross Burn Rate: This is your total monthly spending on salaries, rent, tools, marketing, etc.
  • Net Burn Rate: This is what really matters. It’s how much you’re losing each month after subtracting any revenue.

Example: If your startup spends SAR 400,000 per month and earns SAR 100,000 in revenue, your net burn rate is SAR 300,000. That’s the amount disappearing from your bank account every month.

 

Why Burn Rate Matters More Than You Think

Your burn rate isn’t just an accounting number; it’s your survival clock.

Let’s say you raised SAR 3 million. If your net burn rate is SAR 300,000 per month, you have 10 months of runway. That’s 10 months to hit a major milestone, raise another round, or start turning a profit.

If you don’t? You run out of cash. And when the money’s gone, your options shrink fast.

That’s why investors ask about your burn rate early in any conversation. It tells them how you manage money and how soon you’ll need more.

 

How to Calculate Your Runway

The formula is simple:
Runway = Cash in the Bank ÷ Net Burn Rate

Here’s a quick example:

  • Cash: SAR 1,200,000
  • Net burn: SAR 150,000/month
  • Runway: 8 months

Knowing this helps you plan ahead, whether that means starting fundraising early or making some cost cuts to buy more time.

 

How to Tell If Your Burn Rate Is Too High

Here are a few warning signs:

  • You’re hiring a big team before proving product-market fit
  • Your marketing spend is high, but customer retention is low
  • You’re scaling too soon, before demand is steady
  • You’re counting on future funding that hasn’t landed yet

If any of these sound familiar, it might be time to recheck your numbers and adjust your spending.

 

How to Keep Burn Rate Under Control

Managing your burn rate doesn’t mean cutting everything to the bone. It means spending wisely and keeping room to adapt. Here’s how:

  1. Track it regularly
    Make burn rate part of your monthly reviews. Don’t wait until the bank balance gets drastically low.
  2. Spend where it matters most
    Focus on things that push the business forward, like improving the product or acquiring users in smart, cost-effective ways.
  3. Plan for delays
    Fundraising almost always takes longer than expected. If you think you have 9 months of runway, act like it’s only 6.
  4. Adjust as things change
    As your revenue grows or expenses shift, update your burn rate and runway.
  5. Avoid fixed costs early on
    Use freelancers, co-working spaces, and flexible tools until you really need to commit.

 

What This Means for Startups in Saudi Arabia

As Saudi Arabia’s startup scene grows, so does investor attention to burn rate. With more funding opportunities—from VCs to government programs like Monsha’at and Saudi Venture Capital—founders have access to capital, but also more pressure to use it wisely.

Today, local investors expect founders to show not just ambition, but capital discipline. Managing your burn rate smartly sends the message: “We’re building something valuable and we’re doing it responsibly.”

 

Wrapping things up…

Burn rate might sound like a dry finance term, but it’s one of the most important numbers for any founder to understand. It keeps you grounded. It helps you plan. And most importantly, it helps you stay in control of your startup’s future.

Because no matter how great your idea is or how big your market could be, if you run out of money, you run out of time.

 

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The Billion-Riyal Climate Risk: Can Saudi Startups Help Save the Economy?

Kholoud Hussein 

 

As climate change accelerates, its economic ramifications are becoming impossible to ignore—even for oil-rich economies like Saudi Arabia. Rising temperatures, declining water reserves, desertification, and coastal vulnerabilities are no longer abstract forecasts but present-day threats that affect food security, industrial productivity, public health, and long-term fiscal stability.

 

According to estimates by the World Bank and the Arab Forum for Environment and Development, climate-related damages could reduce MENA’s GDP by up to 14% by 2050 if left unaddressed. For Saudi Arabia, which is heavily reliant on energy exports and vulnerable to extreme heat, the stakes are particularly high. The economic cost of inaction could be measured not only in terms of direct environmental damage but also in lost investment, hindered diversification, and rising mitigation costs in the future.

 

In response, Saudi Arabia has positioned itself at the center of the region’s green transition. From the ambitious Saudi Green Initiative to national investments in renewables, hydrogen, and sustainable infrastructure, the Kingdom has launched a series of strategic programs aimed at decarbonizing key sectors while preparing for a post-oil global economy. However, achieving these goals requires more than state-led projects—it demands entrepreneurial innovation, technological agility, and scalable private-sector solutions.

 

Startups are emerging as a key force in this transformation. No longer confined to consumer apps or fintech, Saudi entrepreneurs are building businesses that tackle water scarcity, energy inefficiency, waste management, and climate monitoring. In doing so, they’re not just filling policy gaps—they are redefining what economic growth looks like in an era of climate disruption.

 

Renewables & Green Tech: Saving Costs, Creating Markets

 

Saudi Arabia has taken global lead steps:

  • The cost of solar/wind-generated power now ranges as low as 2 cents per kWh, with 17 utility-scale projects already operating and renewable capacity expected to power two-thirds of the population’s needs by end‑2024. 
  • The Sudair Solar PV Project (1.5 GW) has created ~1,200 construction jobs, plus 120 operational roles, and delivers power to about 185,000 homes while offsetting 2.9 million tonnes of CO₂ annually. 
  • ACWA Power’s Red Sea Project combines solar, battery storage, and desalination infrastructure, supported by a $1.33 bn debt package, integrating climate resilience into tourism development.

These macro-projects mitigate climate costs and open USD 50 bn+ of investment potential for renewables, hydrogen, carbon capture, and blue economy initiatives—tightly aligned with Vision 2030 and net-zero by 2060 targets. 

 

Startups at the Vanguard of Climate Action

 

In the broader economic equation of climate adaptation and sustainability, Saudi startups are not simply participants—they are becoming primary catalysts for innovation, risk-taking, and impact delivery. While mega-projects and policy frameworks lay the foundational infrastructure for decarbonization, it is the startup ecosystem that is driving agility, experimentation, and localized solutions tailored to the Kingdom’s unique climate challenges.

 

According to a recent report by PwC Middle East, Saudi Arabia accounted for nearly 94% of climate-tech startup funding in the GCC between 2018 and 2023, with over $439 million in disclosed investments. This dominance is not incidental—it reflects a deliberate alignment between national policy goals and entrepreneurial activity, reinforced by venture capital flows, public-sector backing, and growing consumer demand for sustainable solutions.

 

Sectoral Breadth and Technological Depth

 

Saudi climate-tech startups are increasingly branching out from traditional solar energy ventures into complex, cross-sectoral solutions spanning:

 

  • Energy Efficiency & Decentralized Power:
    Companies like Mirai Solar are developing lightweight, deployable photovoltaic solutions designed for mobility, modularity, and dual use—generating clean energy while acting as shading systems for agriculture, real estate, and logistics sectors. Such innovations directly reduce grid reliance and carbon intensity per square meter.
  • Sustainable Materials & Waste Valorization:
    Plastus has gained attention for its ability to convert agricultural and organic waste into biodegradable plastic alternatives—a critical advancement in reducing single-use plastic pollution, especially in food and logistics packaging.
  • Water & Urban Resilience Tech:
    Sadeem, a homegrown Saudi company founded out of KAUST, has created solar-powered IoT flood monitoring systems deployed in Riyadh and Jeddah. These systems not only reduce damage costs from flash flooding events but also cut emissions by enabling predictive, rather than reactive, municipal response.
  • Geothermal & Carbon Sequestration:
    Startups like Eden GeoPower, although still in their pilot stages, are experimenting with geothermal energy systems adapted for arid-zone geology. These technologies could offer long-term, dispatchable renewable energy—complementing intermittent solar and wind.

Such ventures, though small in market cap, deliver disproportionate environmental returns by addressing direct pain points—from reducing energy waste and urban flooding to improving resource circularity and grid efficiency.

 

A Culture of Mission-Driven Entrepreneurship

 

What sets this generation of Saudi startups apart is their explicit climate intent. Unlike earlier cohorts that viewed sustainability as a peripheral value-add, today’s founders—many trained at KAUST, KAPSARC, or abroad—are building business models with climate outcomes at their core.

 

Moreover, many of these startups operate under constrained conditions: fragmented supply chains, nascent climate regulations, limited liquidity in Series A/B rounds. Yet they persist, driven by a shared recognition that climate change is not only an existential risk but an economic opportunity valued in the trillions globally.

 

This emerging culture is aided by a growing infrastructure of green innovation enablers, including:

  • University-anchored incubators (e.g., KAUST Innovation Fund)
  • Public climate sandboxes launched by Monsha’at and the Ministry of Investment
  • Climate-focused VC mandates from SVC, STV, and regional family offices
  • Sector accelerators targeting agritech, aquatech, hydrogen, and e-mobility

Such support helps de-risk innovation and accelerate the go-to-market timelines for startups tackling challenges like desertification, marine degradation, and extreme weather volatility.

 

From National Challenge to Global Export Potential

 

Beyond their domestic impact, Saudi climate-tech startups are increasingly positioning themselves as export-ready innovators capable of scaling across the GCC, Africa, and Southeast Asia—regions that face similar environmental conditions.

 

For example:

  • Sadeem’s urban flood tech is now being piloted in Oman and Bahrain.
  • Plastus has begun licensing discussions with packaging firms in North Africa.
  • Mirai Solar is participating in solar mobility tenders in Southeast Asia.

This evolution from “local solution provider” to “global climate-tech contender” is a strategic imperative—not just for financial returns, but for Saudi Arabia’s soft power and green industrial policy goals under Vision 2030 and the Net-Zero 2060 pledge.

 

Enablers: Policy Frameworks & Ecosystem Support

 

Startup growth in climate-tech is buoyed by a supportive ecosystem:

 

  • Saudi government incentives: Monsha’at, CODE and Saudi Venture Capital Co. and PIF-backed funds have injected SAR 9.75 bn (~USD 2.6 bn) since 2018 into the startup market—many focused on sustainability.
  • Institutional seed funding: KAUST’s $200 m fund, part of a broader push to translate R&D into commercial solutions, aligns with NEOM reef restoration and Red Sea Projects.
  • Global R&D partnerships: Collaboration hubs at KACST, KAPSARC, and KAUST tie startups to national decarbonization strategy and COP frameworks.
  • Renewables procurement: Public tenders for solar, hydrogen, and hydrogen transport technologies generate demand for innovative startups.

Challenges Ahead

 

Despite momentum, barriers remain:

  • Regulatory complexity: Early-stage firms often struggle with unclear licensing, IP challenges, and sector-specific standards, particularly in marine and carbon-intensive sectors.
  • Financing gaps: Series A/B investment remains sparse, especially in blue-tech and hard-tech startups.
  • Talent shortage: Hiring advanced technical skills—marine scientists, geothermal engineers, IoT specialists—lags behind demand.
  • ROI expectations: 74% of regional business leaders avoid climate investments due to perceived low returns, underscoring the need for balanced incentives. 

 

Commenting on this, Mazeen Fakeeh, president of Fakeeh Care Group—a public entity that installed rooftop solar—reported savings of SR 170,000 (USD 45,000) on energy bills in 2024 and emphasized, “It’s a long‑term investment…to see the full return you need two or three decades.”

 

In the same vein, Faris al‑Sulayman, co-founder of Haala Energy, noted that commercial clients now actively pursue solar due to subsidy cuts and new tariff structures, reinforcing the business case for renewables. 

 

Vito Intini, UNDP’s MENA Chief Economist, praised Saudi startups for tackling land degradation: “By fostering an entrepreneurial ecosystem and investing in green innovation, the Kingdom can accelerate its sustainability agenda.”

 

Also, Fahd Al‑Rasheed of the Royal Commission highlighted the economic and environmental importance of marine tech: “We need to scale innovation faster, especially in aquatech, logistics, and ocean clean energy.” 

 

The Road Ahead: Scaling the Climate-Tech Frontier

 

Saudi Arabia’s climate agenda and entrepreneurial ecosystem are aligned, but scaling impact requires:

 

  1. Closing funding gaps: Develop more later-stage climate-tech funds and blended finance vehicles.
  2. Streamlining regulation: Simplify VC, IP, and licensing processes, particularly in the marine and carbon sectors.
  3. Building human capital: Scale technical training and attract global climate-tech talent.
  4. Boosting demand creation: Use public procurement to anchor startup solutions in national decarbonization pipelines.
  5. Catalyzing global partnerships: Embrace alliances through Green Hydrogen and Blue Economy strategies, involving China, EU, and US green-tech investments.

Finally, Saudi Arabia is emerging not only as a national leader in climate mitigation but as a fertile ground for startups to shape the green economy. By integrating massive renewable infrastructure, supportive policy frameworks, and venture capital into its Vision 2030 matrix, the Kingdom is positioning itself to absorb the economic costs of climate change rather than succumb to them.

 

However, the future depends on scaling innovation, maturing its startup ecosystem, and institutionalizing climate-tech as a growth and export pillar. If Saudi Arabia succeeds, it will offer not just resilience, but a global blueprint for economic transformation powered by climate-conscious entrepreneurship.

 

Burn Rate: The One Startup Metric You Can’t Afford to Ignore

Ghada Ismail

 

When you’re building a startup, it’s easy to get caught up in the exciting stuff: user growth, building your product, closing deals. But behind the scenes, there’s one number quietly counting down your time: burn rate.

Burn rate is simply how fast you’re spending money every month. It tells you how long your cash will last before you need to bring in more, whether from investors or revenue.

Think of your startup like a plane on a runway. The longer the runway (your cash), the more time you have to take off (hit traction or raise your next round). But the faster you burn through cash, the shorter your runway gets. And if you don’t take off in time, you crash.

 

What Is Burn Rate, Really?

In simple terms, burn rate shows how much money your startup spends every month just to keep running.

There are two versions you should know:

  • Gross Burn Rate: This is your total monthly spending on salaries, rent, tools, marketing, etc.
  • Net Burn Rate: This is what really matters. It’s how much you’re losing each month after subtracting any revenue.

Example: If your startup spends SAR 400,000 per month and earns SAR 100,000 in revenue, your net burn rate is SAR 300,000. That’s the amount disappearing from your bank account every month.

 

Why Burn Rate Matters More Than You Think

Your burn rate isn’t just an accounting number; it’s your survival clock.

Let’s say you raised SAR 3 million. If your net burn rate is SAR 300,000 per month, you have 10 months of runway. That’s 10 months to hit a major milestone, raise another round, or start turning a profit.

If you don’t? You run out of cash. And when the money’s gone, your options shrink fast.

That’s why investors ask about your burn rate early in any conversation. It tells them how you manage money and how soon you’ll need more.

 

How to Calculate Your Runway

The formula is simple:
Runway = Cash in the Bank ÷ Net Burn Rate

Here’s a quick example:

  • Cash: SAR 1,200,000
  • Net burn: SAR 150,000/month
  • Runway: 8 months

Knowing this helps you plan ahead, whether that means starting fundraising early or making some cost cuts to buy more time.

 

How to Tell If Your Burn Rate Is Too High

Here are a few warning signs:

  • You’re hiring a big team before proving product-market fit
  • Your marketing spend is high, but customer retention is low
  • You’re scaling too soon, before demand is steady
  • You’re counting on future funding that hasn’t landed yet

If any of these sound familiar, it might be time to recheck your numbers and adjust your spending.

 

How to Keep Burn Rate Under Control

Managing your burn rate doesn’t mean cutting everything to the bone. It means spending wisely and keeping room to adapt. Here’s how:

  1. Track it regularly
    Make burn rate part of your monthly reviews. Don’t wait until the bank balance gets drastically low.
  2. Spend where it matters most
    Focus on things that push the business forward, like improving the product or acquiring users in smart, cost-effective ways.
  3. Plan for delays
    Fundraising almost always takes longer than expected. If you think you have 9 months of runway, act like it’s only 6.
  4. Adjust as things change
    As your revenue grows or expenses shift, update your burn rate and runway.
  5. Avoid fixed costs early on
    Use freelancers, co-working spaces, and flexible tools until you really need to commit.

 

What This Means for Startups in Saudi Arabia

As Saudi Arabia’s startup scene grows, so does investor attention to burn rate. With more funding opportunities—from VCs to government programs like Monsha’at and Saudi Venture Capital—founders have access to capital, but also more pressure to use it wisely.

Today, local investors expect founders to show not just ambition, but capital discipline. Managing your burn rate smartly sends the message: “We’re building something valuable and we’re doing it responsibly.”

 

Wrapping things up…

Burn rate might sound like a dry finance term, but it’s one of the most important numbers for any founder to understand. It keeps you grounded. It helps you plan. And most importantly, it helps you stay in control of your startup’s future.

Because no matter how great your idea is or how big your market could be, if you run out of money, you run out of time.

 

Why Listening First Is the Key to Smarter, Safer Construction

Gary Ng, CEO of viAct

 

“A 14-Second Warning That Changed Everything”  

 

It was a regular day at a high-rise construction project in Abu Dhabi when one of our AI-enabled video analytics systems triggered an alert. A worker had unknowingly stepped into an active lifting zone, while a tower crane was mid-operation.

 

From the moment of unauthorized entry to the moment the AI-generated alert reached the site supervisor’s device, exactly 14 seconds had passed. 

 

That was just enough time for the supervisor to intervene and redirect the worker. No injuries occurred, no operations were halted. But this situation could’ve gone drastically wrong.

 

That near-miss incident stayed with me. Not because the system worked, but because it showed me what was truly at stake: human lives, reputational trust, and operational continuity. 

 

In that moment, I realized something essential. What we’re building at viAct is not just about AI that sees — it’s about AI that listens.

 

Understanding Before Automating

The construction world today requires safety systems that can move beyond the hassles of manual inspections, paper logs, and delayed incident reporting. While many industries have leapt toward automation, the human dynamics of construction make it impossible to fully automate decision-making.

 

This is where I believe AI has a different role to play in construction safety, not in replacing oversight, but in improving understanding. AI doesn’t simply monitor for violations — it learns context over time. 

 

For instance, a site in Hong Kong received repeated alerts from a certain scaffold section. On investigation using video analytics, it turned out workers were stepping into the zone frequently due to poor tool placement. 

 

At another AI-enabled monitoring site in Singapore, over 92% of PPE non-compliance cases were accurately detected and automatically tagged in the centralised dashboard, reducing manual inspection time by nearly 40%. 

 

Humanizing the Tech That Protects Frontline Workers

We often talk about “data-driven” environments, but for workplace safety to evolve in construction, we need “people-driven” tech. Our team has always believed that contextual intelligence is what sets safety AI apart . 

 

“It is the ability to understand the why, not just report the what.”

 

For example, during a highway bridge construction project in Malaysia, a video analytics system identified heat-induced fatigue patterns by observing workers’ posture slouching and time spent in high-temperature zones. This insight led the contractor to reschedule their shifts during peak afternoon hours, reducing incidents of heat stress by over 65% in just two weeks.

 

These repeated instances across global sites are reminders that technology performs best when it pays attention to real-world workflows, fatigue patterns, environmental risks, and frontline feedback.

 

And that’s exactly what we’ve done at viAct. We’ve utilised mechanisms to listen to workers’ concerns, integrate feedback loops from EHS teams, and fine-tune the 100+ AI modules in response to ground-level realities. 

 

Rethinking Oversight: From Surveillance to Collaboration

In a traditional model for workplace safety, effective management often meant periodic walkthroughs, post-incident audits, or checklist-based compliance. But these protocols, while necessary, often fall short of the agility required on fast-paced construction sites.

 

What we offer instead is a system that interprets behavior in real time, not just capturing violations but identifying risk patterns before they escalate. At a large metro tunnel site in Singapore, for instance, AI video analytics flagged recurring unsafe access near a confined work chamber. 

 

The AI’s interpretation wasn’t just visual — it recognized a repeat behavior and suggested re-zoning. Following the alert, the EHS team made sure to redefine the access protocols and recorded a 70% drop in zone violations within three weeks.

 

This is how contextual intelligence works. It’s not surveillance. It’s collaborative safety, where AI supports, not supervises.

 

The Way Forward in 2025

Construction is evolving. And so is its way of managing workplace safety. The push for smarter, safer, and more efficient job sites is no longer optional — it’s essential. Yet the transformation doesn’t lie in abandoning human oversight, but in enhancing it with AI-driven technology.

The question isn’t “How can we control every risk?”


It’s “How can we understand risks better before they escalate?” At viAct, we believe that the answer starts with listening.

 

And we’re here to keep listening — to workers, to safety officers, to supervisors, and to every voice that keeps the foundation strong.

 

What Is Meant by a Down Round? Understanding the Startup Valuation Setback

Kholoud Hussein 

 

In the world of venture capital and startup financing, the term “down round” often signals a red flag. It represents more than just a lower valuation—it reflects shifts in market sentiment, growth expectations, and investor confidence. For founders, employees, and investors alike, a down round can carry significant economic, operational, and psychological consequences.

 

But what exactly does a down round mean, why does it happen, and what are its implications?

 

Defining a Down Round

 

A down round occurs when a startup raises capital at a valuation lower than that of its previous funding round. For example, if a company raised Series A at a $100 million valuation but then raises Series B at a $70 million valuation, the Series B round is considered a down round.

 

This means that the new investors are buying equity at a lower price than previous investors did. It also implies that the company’s perceived value has declined since its last funding, even if revenue or user growth has continued.

 

Why Do Down Rounds Happen?

 

disconnect between expectations and outcomes typically triggers down rounds. Several common causes include:

 

1. Missed Growth Targets

If the company failed to meet revenue or user growth milestones projected during earlier funding rounds, investors may reassess its valuation downward.

2. Market Conditions

External economic conditions—such as a downturn in the tech sector, rising interest rates, or investor risk aversion—can reduce appetite for high-valuation deals.

3. Overvaluation in Previous Rounds

Startups sometimes raise capital at inflated valuations due to hype, competition among VCs, or overly optimistic projections. These valuations may not be sustainable.

4. Cash Flow or Profitability Concerns

If the company has a high burn rate and limited runway, it may have little bargaining power, forcing it to accept less favorable terms.

 

What Are the Impacts of a Down Round?

 

While down rounds are sometimes necessary to secure continued funding, they come with serious consequences:

 

  • Equity Dilution: Existing shareholders, including founders and employees with stock options, may see their ownership percentages shrink. New investors often demand anti-dilution protections, further complicating equity structures.
  • Valuation Signal: A down round sends a negative signal to the market. It suggests that the company’s growth trajectory or profitability potential is in doubt, which may impact future fundraising efforts.
  • Employee Morale: Stock options lose value in a down round, which can damage employee motivation, especially in startups where equity is a key component of compensation.
  • Governance Shifts: New investors may negotiate stricter governance rights, board seats, or liquidation preferences that can limit founder control.

 

Can a Company Recover From a Down Round?

 

Absolutely. While a down round reflects short-term valuation pressure, it does not necessarily indicate failure. Some of the most successful companies—including Facebook, Airbnb, and Slack—experienced funding challenges or valuation resets at various stages.

 

Recovery depends on how the company responds:

  • Refocus on unit economics and core business fundamentals
  • Reduce cash burn and extend runway
  • Strengthen product-market fit
  • Realign with investors through transparent communication

Some companies use a down round as a strategic reset, shedding unrealistic expectations and recalibrating for sustainable growth.

 

Conclusion: A Tough Pill, Not a Death Sentence

 

A down round is a clear signal of recalibration in a startup’s valuation journey. While it carries economic and reputational risks, it’s not the end of the road. For founders, the key is to understand the reasons behind the valuation cut, maintain stakeholder confidence, and execute a path back to growth.

 

In a volatile funding environment—especially in post-2022 markets marked by investor caution and tighter capital—down rounds have become more common, and less stigmatized. Transparency, discipline, and adaptability remain the entrepreneur’s best tools for weathering the storm.

 

 

From Riyadh to the world: How Saudi startups break barriers and build global ambitions

Noha Gad

 

Saudi Arabia’s startup ecosystem has witnessed a remarkable transformation in recent years, driven largely by the Vision 2030 initiative aimed at diversifying the national economy and reducing oil dependency. This ambitious strategy stimulated a dynamic entrepreneurial environment by fostering innovation, supporting new business ventures, and encouraging private sector growth. The Saudi government launched various programs, funding initiatives, and regulatory reforms to establish a fertile ground for startups to thrive across different sectors, notably fintech, digital health, technology, and more.

 

The Small and Medium Enterprises General Authority (Monsha’at) plays a pivotal role in fostering startups within and beyond Saudi Arabia by providing critical upskilling, training, funding-related, and franchising services. In its latest quarterly report, Monsha’at highlighted that over 9,800 businesses benefited from Monsha’at Support Centers during the first quarter (Q1) of 2025, while more than 9,400 trainees availed themselves of Monsha’at e-Academy. Through its Support centers across the Kingdom, Monsha’at aspires to assist startups in preparing for international expansion.

 

Along with upskilling businesses, the authority launched the Tomoh Funding Program to empower the next generation of Saudi startups through robust financial enablement packages. In Q1-25, the market cap of Tomoh-backed on Nomu recorded $6.6 billion, accounting for 41.8% of the total Nomu market cap.

Additionally, Monahsa’at launched the Promising Innovative Enterprises/Ventures program to foster Saudi startups seeking global expansion. This program aims to facilitate the entry of local enterprises to global markets by enabling the participation of 18 Saudi startups in international exhibitions and accelerators to enhance their investment opportunities through regional and international expansion.

 

Monsha’at co-hosted and participated actively in the Global Entrepreneurship Congress (GEC) and the Entrepreneurship World Cup (EWC) as part of its commitment to linking Saudi startups with the global entrepreneurial ecosystem, providing exposure, mentorship, and collaboration opportunities to accelerate their growth and international reach.

Further, the authority initiated BIBAN, the global platform that bridges between local startups and global investors, ultimately fostering the global expansion of Saudi SMEs.

 

Key challenges facing Saudi startups in navigating global markets

Although the Saudi government exerts many efforts to back emerging enterprises to get off the ground and expand, these startups face several obstacles in navigating global markets. These challenges are:

  • Understanding cultural nuances. Middle Eastern markets are deeply rooted in traditions and values that influence consumer behavior. Understanding cultural nuances and consumer behavior directly impacts startups’ ability to gain trust and connect with customers and succeed in diverse environments. This step helps startups seeking expansion in global markets to build trust and relationships, align business practices, and enhance cross-cultural teamwork.
  • Regulatory Hurdles. Saudi startups must navigate and understand the regulatory complexities in global markets to ensure smooth operations, legal compliance, and sustainable growth. This step will enable startups to avoid operational delays, ensure compliance with legal laws, build credibility, and adapt to ethical and cultural norms
  • Funding and investment barriers. Saudi startups may find it hard to access sufficient and appropriate funding, especially those lacking local ties. They can overcome this obstacle through a combination of government-backed programs, venture capital initiatives, and strategic partnerships.
  • Building local talent. Talent acquisition and retention are critical factors to have the right skilled workforce. Startups must understand the aspirations and expectations of a workforce that values career growth and meaningful contributions. They can also focus on training programs to upskill employees and integrate their expertise with local market insights.
  •  Logistics and infrastructure constraints directly impact startups’ ability to compete, scale, and deliver value internationally. By overcoming them, startups can easily gain access to the market and enhance global competitiveness, boost cost efficiency and scalability, and attract investments. To do so, startups must adopt technology and utilize AI-powered tools to optimize operations.
  • Market competition and fragmentation. Entering new global markets often means competing with established local players who have deep market knowledge and brand loyalty. Saudi startups must differentiate themselves and offer unique value to gain traction. 

 

To overcome these challenges, startups must adopt the “Act local, think global” approach, which targets adapting products and marketing to local markets while maintaining global standards. They must also invest heavily in digital transformation and innovation to stay competitive internationally, while leveraging government programs, accelerators, and global exhibitions to gain exposure.

Startups further need to forge strategic partnerships with local entities and stakeholders in target countries, in addition to building robust legal and regulatory expertise or local advisory to navigate complexities.

 

Finally, Saudi startups are increasingly recognized as promising players in the global entrepreneurial landscape, demonstrating remarkable resilience and innovation despite facing significant challenges in their international expansion efforts. They can navigate complex hurdles, such as funding limitations, regulatory intricacies, and talent acquisition, supported by robust government initiatives and a dynamic ecosystem. Their ability to leverage strategic programs, such as Monsha’at’s international expansion projects and participation in global platforms like the EWC, underscores their growing ambition and capability to compete on the world stage.

A key element in the success of the Saudi startups abroad is their commitment to cultural adaptation. Respecting and understanding local customs, consumer behaviors, and business etiquette are essential to building trust and establishing meaningful connections in diverse markets. This cultural intelligence exceeds language translation; it includes tailoring products, marketing strategies, and customer experiences to resonate authentically with target audiences.