Public Problems, Private Solutions: Inside Saudi Arabia’s Startup-Led Transformation

Jul 22, 2025

Kholoud Hussein 

 

Under Vision 2030, Saudi Arabia has embarked on a sweeping economic transformation drive. Since 2017, the kingdom’s non‑oil economy has grown consistently at 4–5% annually, a testament to accelerating diversification. The Public Investment Fund (PIF), valued at $950 billion, is now directing a significant slice—approximately $251 billion by end‑2023—toward domestic startups across sectors such as healthcare, logistics, technology, and public services.

 

PIF executives emphasize that supporting growing local ventures—aka “local bets”—is central to achieving economic resilience and job creation goals. As one leader noted: “The tailwinds are much stronger than the headwinds” when it comes to diversifying beyond oil.

 

This economic backdrop sets the stage for what analysts call the “Founder’s Economy”: startups founded to solve persistent public problems in Saudi Arabia—inefficiencies in waste management, transportation, healthcare access, climate resilience, and more—with bold, tech‑driven solutions.

 

Climate & Environment: Innovating Sustainability

 

Saudi Arabia accounted for 94% of climate‑tech funding in the GCC between 2018 and 2023—roughly $439 million, according to PwC Middle East. Startups are now tackling environmental issues head‑on:

 

  • Mirai Solar: Offers modular, deployable photovoltaic shading systems to reduce energy waste and support agriculture and logistics efficiency. These solutions help lower carbon intensity in urban environments.
  • Plastus: Converts agricultural waste into biodegradable plastics, advancing circular economy goals in food and logistics packaging.
  • Sadeem: Built IoT‑powered flood monitoring systems in Riyadh and Jeddah, enabling municipalities to act preemptively—mitigating public safety risks and reducing infrastructure damage.

These ventures reflect a deeper shift: climate-intent embedded in business models, rather than sustainability as an add-on, often rooted in technical talent incubated by KAUST, KAPSARC, or global exposure.

 

Public Logistics & Urban Services

 

Saudi cities face chronic mobility and infrastructure needs—areas now being addressed by private innovation:

 

  • Mrsool: Originally a peer-to-peer delivery app, now serves urban logistics and courier needs in Riyadh, Jeddah, and other cities. With over 10 million registered users and 200,000 couriers, it has transformed last-mile logistics and supported initiatives like Ramadan food deliveries for the underprivileged.
  • Reachware: An Automation and systems integration startup, founded in 2021, helps government and hospitality platforms connect scheduling and payment systems. It raised $3 million in 2024, earned awards for being the best iPaaS provider in Saudi Arabia and the region, and plays a growing role in urban digitization.
  • Smart waste management for Makkah: A research-backed system—TUHR—uses ultrasonic sensors and AI to monitor container levels during Hajj and Umrah, triggering real-time collection and reducing public health risks and fuel consumption.

These innovations illustrate how start-ups are building infrastructure that historically would be delivered by public or municipal authorities.

 

Fintech & SME Financing

 

One persistent public-sector challenge in Saudi Arabia is SME financing. SMEs account for only ~9% of total bank lending in 2024—short of the Vision 2030 goal of 20%. Startups are stepping into that void:

 

  • Erad: A Shariah-compliant SME finance platform raised $16 million in early 2024, offering loans in as little as 48 hours. Sixty percent of its clients are first-time borrowers, and it has processed over SR 100 million in funding requests and SR 2 billion in applications.

On the payments and commerce side:

  • Lean Technologies: Powers fintech innovation by offering secure bank data APIs to integrate payments, investments, and budgeting across the region. With over $33 million raised, Lean is foundational to modernizing financial services.
  • Moyasar: A payment gateway co-founded in 2015, which raised $20.8 million in 2024, simplifies digital transactions for SMEs and e-commerce, thereby boosting the uptake of electronic payments nationwide. 
  • Tamara: Buy‑now‑pay‑later fintech is popular across the Kingdom, managing high demand for digital credit services. Its model reduces friction in purchasing and supports consumer financing needs. 

These fintech ventures are helping solve access and inclusion issues that traditional banking systems struggle to meet, particularly for underserved small businesses.

 

Health, Edtech & Social Inclusion

 

Saudi startups are increasingly focusing on healthcare access, social inclusion, and human capital development.

 

  • NoorDx: Founded within KAUST’s innovation cluster in late 2021, this medtech venture offers genetic testing locally—addressing that 90% of Saudi genetic tests were processed abroad before NoorDx launched. Its mission: “By Saudis, in Saudi, for Saudi”.
  • BrightSign smart glove: Enables real-time translation of sign language into text or speech—empowering communication for the deaf or speech-impaired, especially in public institutions such as hospitals and schools. Developed with joint university partnerships, the glove exemplifies mission-driven inclusion tech.
  • iStoria: An edtech startup that secured $1.3 million in seed funding, focuses on English language learning to widen educational access and upskill youth—backed by Flat6Labs, Classera, and Nama Ventures. 

Collectively, these ventures tackle public goods: healthcare decentralization, disability inclusion, and skills development.

 

Deep Tech, Space & Infrastructure

 

Saudi Arabia is not just solving old problems—it’s building future capacity.

  • Neo Space Group: Launched in 2024 by PIF, it focuses on satellite communications, remote sensing, IoT, and data infrastructure. Projects like SARsatX and Orbit Arabia support agriculture, urban monitoring, and geopolitical data services. 
  • Lucidya: Saudi’s leading AI-powered customer analytics and social listening platform—impacting public sector channels, emergency response, and brand‑government communication. Raised $6 million Series A in 2022, pioneered Arabic NLP, and introduced a four‑day workweek in 2024. 
  • Alat: A PIF‑founded hardware‑tech conglomerate launched in early 2024, planning operations across seven sectors—semiconductors, smart health, infrastructure, and smart cities. Alat aims to generate $9.3 billion GDP impact and create 39,000 jobs by 2030.

These ventures operate at the intersection of national infrastructure goals and entrepreneurial execution.

 

Scale, Investment & Broader Ecosystem

 

The true measure of a startup ecosystem lies not in the number of companies launched but in how many survive, scale, and influence their sectors at large. In Saudi Arabia, the shift from quantity to quality is beginning to take root. The focus is no longer solely on cultivating entrepreneurial activity, but rather on nurturing ventures with the potential to become national or even regional champions. Scaling, however, is not a simple next step—it’s a complex leap that requires mature capital markets, strategic infrastructure, sophisticated talent, and policy alignment.

 

Over the past few years, Saudi Arabia has seen a surge in investment activity. According to Magnitt’s 2024 Mid-Year Saudi Arabia Venture Investment Report, the Kingdom attracted the highest VC funding in the MENA region, securing nearly 42% of the region’s total disclosed deals in the first half of the year. This momentum is a testament to strong government support mechanisms, such as the Public Investment Fund’s (PIF) backing of venture platforms like Sanabil Investments and Jada Fund of Funds. However, much of this investment is still concentrated in early-stage rounds. As startups transition to scale, the capital landscape becomes thinner. The need for growth-stage funds—particularly those that can write larger Series B or Series C checks—is growing critical.

 

Investors themselves often highlight a key tension: the mismatch between startup ambitions and investor risk appetite. While many founders are thinking regionally or globally, institutional investors still lean conservative, seeking traction and profitability before participating in later rounds. This has pushed some high-potential startups to seek international funding, which can dilute local influence and, in some cases, lead to headquarters being relocated abroad. To counter this, Saudi Arabia must work on incentivizing both domestic and foreign institutional investors to participate more actively in growth rounds. This could involve co-investment models, sovereign-backed risk guarantees, or the establishment of sector-specific megafunds—particularly in areas of national importance like: healthtech, agritech, and climate innovation.

 

Infrastructure is also a critical enabler of scale, and here Saudi Arabia is making strategic bets. Initiatives like NEOM’s Oxagon and King Salman Energy Park (SPARK) are not just megaprojects—they are designed to function as innovation zones with built-in startup ecosystems. These hubs offer integrated logistics, regulatory flexibility, and proximity to both public and private customers. However, they remain in early stages, and their success in supporting startup scale will depend on how well they connect with the broader entrepreneurial landscape, particularly in cities like Riyadh, Jeddah, and Dammam, where most startups are currently concentrated.

 

Corporate engagement is an emerging force that could transform the scaling landscape. Increasingly, large Saudi companies are partnering with startups through open innovation models, procurement programs, and Corporate Venture Capital (CVC) arms. Companies like STC, Aramco, and SABIC are beginning to see startups not as vendors but as innovation partners. Aramco’s Wa’ed Ventures, for instance, has become a critical backer of industrial and deep-tech startups with national relevance. However, this engagement needs to go deeper and wider, especially in sectors like construction tech, water sustainability, and education, where legacy systems are ripe for disruption.

 

Ultimately, scale requires an enabling culture as much as it does capital or partnerships. Many Saudi founders face a psychological and operational ceiling once they reach product-market fit. Moving beyond that point—into new markets, larger teams, and global customer bases—requires more than ambition. It demands access to experienced leadership, second-time founders, strategic advisors, and export support mechanisms. Programs that connect Saudi startups with global mentors, or that embed them in international tech hubs for 3 to 6 months, could provide the bridge from domestic success to regional or global scale.

 

In this broader context, Saudi Arabia’s startup ecosystem is at a crossroads. It has succeeded in inspiring a generation of builders, many of whom are creating tangible solutions to long-standing national challenges. The next chapter is about anchoring those successes into sustainable, high-impact businesses that can scale without losing their public relevance or local identity. With focused investment in growth-stage capital, integrated innovation zones, corporate collaboration, and global exposure, the Kingdom can transform its startups from promising experiments into enduring engines of economic diversification and national resilience.

 

Founder Voices & Cultural Impact

 

Many of the startup founders speak of a broader mission:

 

  • A climate-tech founder emphasized the venture’s explicit commitment to environmental outcomes, not just profit.
  • A Reachware executive noted partnerships with platforms like PayMob and Wadak reflect how governance tech can elevate public services.
  • Mrsool’s leadership emphasizes the company’s role in supporting charitable logistics for Ramadan, connecting delivery infrastructure to civic outcomes. 

 

Challenges & Future Outlook

 

Despite the rapid growth of Saudi Arabia’s startup ecosystem and its visible impact on public problem-solving, a number of structural challenges remain that could slow or limit its full potential. These obstacles are not just operational hiccups; they touch on regulation, access to capital, talent, and the broader cultural mindset around entrepreneurship. Addressing these challenges will be essential as the Kingdom moves from a startup-friendly environment to a truly startup-powered economy.

 

One of the most pressing issues faced by many startups—particularly those working in specialized or regulated sectors—is regulatory fragmentation. Although recent reforms and platforms like MISA and the SAMA regulatory sandbox have made market entry easier, sector-specific ventures still struggle with overlapping authorities and inconsistent licensing procedures. A healthtech startup, for example, may need to navigate approvals from the Ministry of Health, the Saudi Food and Drug Authority, and local municipalities—each with its own requirements and timelines. Similarly, smart mobility or infrastructure startups often find themselves stalled by siloed bureaucracies, where innovation is welcomed in principle but delayed in practice. As one Riyadh-based founder noted, “Getting an experimental license is one thing, but scaling across multiple cities still depends on siloed approvals. We need more unified, national regulatory sandboxes—not just one-offs.”

 

Access to capital is another persistent hurdle, particularly in the growth and late stages. While early-stage funding has seen impressive momentum—over $400 million in VC deals were closed in the first half of 2024 alone—most of this capital is concentrated in seed and Series A rounds. When startups are ready to scale, especially those in capital-intensive sectors like climate tech, deep tech, and advanced manufacturing, they often hit what founders describe as the "Series B ceiling." Larger investment rounds require global investor networks and specialist funds that are still underdeveloped in the Saudi ecosystem. This funding gap is especially stark for female founders, who often report disproportionately lower access to later-stage capital despite solid traction. A recent study by Agnes AI in 2024 found that nearly 78% of female founders in Saudi Arabia believe they are underfunded compared to their male counterparts, particularly in science, health, and AI-driven ventures.

The issue of talent is also central to the Kingdom’s startup evolution. 

 

While universities are producing more STEM graduates and the government is investing in tech education, many startups still face difficulty in hiring experienced software engineers, data scientists, and senior executives who can take ventures from early product-market fit to full-scale commercialization. Startups often rely on imported talent, which can be expensive and administratively complex due to visa restrictions and integration issues. Even when local talent is available, retaining it is increasingly competitive as global tech companies open regional offices and attract top Saudi professionals with higher salaries and global exposure. There is a clear need to build sector-specific talent pipelines and stronger bridges between universities, technical institutes, and the private sector. Incentivizing members of the Saudi diaspora to return and contribute to local innovation could also be part of a long-term solution.

 

Another underappreciated challenge lies in geographic concentration. Riyadh has become the epicenter of startup activity, with Jeddah and Dhahran following behind. However, many of the public problems these startups are trying to solve—such as gaps in healthcare access, education, or transportation—are most severe in rural or underserved regions. Expanding to these areas is more difficult due to infrastructure gaps, lower digital literacy, and fragmented local governance. Founders looking to grow beyond the urban core face both logistical and financial hurdles. Without public co-investment or incentives for regional expansion, many startups may be forced to remain city-centric—limiting their national impact and contributing to uneven development.

 

Cultural attitudes also continue to evolve. While the entrepreneurship culture in Saudi Arabia has matured significantly in recent years, especially among youth, the transition from stable public-sector employment to startup risk-taking is still ongoing. For many Saudis, founding or joining a startup is not yet viewed as a long-term career path but rather as a stepping stone. Encouraging a deeper, more sustained founder mindset will require more than just government programs; it demands success stories, mentorship, and visible proof that startups can deliver security, purpose, and growth—not just risk. Entrepreneurship must become a first-choice path, not a last resort or temporary ambition.

 

Looking ahead, Saudi Arabia’s startup ecosystem must evolve from an early-stage success story into a scalable, resilient engine of national development. This will involve regulatory harmonization, broader capital diversity—including more late-stage and impact-driven funds—and robust local talent strategies. Infrastructure must also be developed to support scaling beyond major cities, ensuring that innovation reaches all corners of the Kingdom. Public-private collaboration will be key, treating startups not merely as business ventures but as strategic partners in solving complex societal issues.

 

The momentum is real. Saudi startups are already helping transform how the country tackles healthcare, logistics, environmental sustainability, and financial inclusion. But to fully realize the vision of the “Founder’s Economy,” the Kingdom must continue building the systems, culture, and capital flows that empower its most daring innovators to thrive—not just in Riyadh, but nationwide, and not just at launch, but at scale.

 

Finally, the Saudi Founder’s Economy is doing more than launching unicorns—it’s solving public-sector problems through private innovation. From flood‑detecting sensors to logistics networks, from SME financing to climate-smart infrastructure, Saudi startups are delivering tangible public value.

 

Supported by government reforms, PIF investment, and institutional backing, these ventures reflect a transition in public problem-solving: from central planning to founder-led agility and accountability.

 

As Vision 2030 enters its final phase, the ability of startups to tackle education, health, environment, transport, and infrastructure will shape both public outcomes and the Kingdom’s economic trajectory. In short, entrepreneurs are now as central to public service delivery as they are to private sector growth—and that is the real meaning of the Founder’s Economy.

 

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Latest Experts Thoughts

How Saudi Arabia bets its future on quantum computing

Noha Gad

 

The world is in a race to master quantum computing — a technology based on the principles of quantum physics with the potential to reshape industries, security, and science. Unlike current computers, which rely on simple binary bits, quantum computers use quantum bits, or qubits, that can exist in multiple states simultaneously and can be profoundly interconnected. This potential enables them to tackle complex challenges in areas such as medicine, materials science, and logistics at speeds higher than today's most advanced supercomputers.

By harnessing the principles of quantum mechanics, this emerging field offers time- and energy-efficient computational power, secure communication, and precise sensing capabilities. The quantum economy is poised to generate immense value through the application of quantum technologies across various sectors. 

Saudi Arabia acknowledges the revolutionary impact of quantum technology and is strategically positioning itself to become a global leader in this domain. This emerging field is not a distant concept but a strategic priority aligned with Vision 2030. The Kingdom is actively building its own quantum landscape, transforming ambition into structured national action. This move is a clear step to diversify its technological capabilities and cultivate homegrown scientific talent for the post-oil era. 

According to a report released by the Centre for the Fourth Industrial Revolution in Saudi Arabia (C4IR Saudi Arabia), quantum technology can drive innovation across multiple sectors, creating new industries and economic growth. In the healthcare industry, quantum sensors could revolutionize medical sectors, leading to more accurate and less invasive diagnostic tools. Additionally, very high precision in material characterization leads to the development of new materials and improves quality control in industry and manufacturing sectors. This technology can also revolutionize financial services and enhance risk management by improving the accuracy and speed of risk analysis. This could transform areas like portfolio optimization, fraud detection, and pricing of complex financial instruments.

When deployed in the logistics sector, quantum computing can improve route optimization for logistics companies, ultimately reducing fuel consumption, delivery times, and costs.

On the other side, these technologies have vast and multifaceted societal impacts, encompassing ethical, legal, economic, educational, and cultural dimensions. They are expected to transform how societies operate, how economies function, and how individuals interact with technology and each other.

 

Potentials and challenges

Saudi Arabia has significant opportunities to establish itself as a key player in the quantum technology race and become a regional quantum hub that attracts talent and investment and fosters collaboration. 

Various stakeholders play a crucial role in advancing quantum technology in the Kingdom and enhancing short-term educational initiatives aimed at rapidly building and strengthening the quantum talent pool. For instance, King Abdullah University of Science and Technology (KAUST) and King Abdulaziz City for Science and Technology (KACST) established dedicated research centers and designed undergraduate and graduate curricula focused on quantum technology. They also contribute through specialized programs, professional training courses, and collaborations with industry and government entities. 

Prominent organizations such as the National Information Technology Academy (NITA) and the Saudi Federation for Cyber Security and Programming, through TUWAIQ Academy, actively contribute to workforce development through internships, specialized training, and skill transition programs. King Fahd University for Petroleum and Minerals (KFUPM), in collaboration with Aramco, has established a Quantum Chair Professor program to foster research, education, and innovation in Quantum technologies. 

Partnerships with local and international partners also play a fundamental role in advancing the quantum computing industry and creating innovation hubs in the Kingdom. These collaborations bring expertise, technology, and resources to the Kingdom, accelerating the development and commercialization of quantum technologies. 

Aramco recently deployed the first quantum computer in Saudi Arabia, and the region’s first quantum computer dedicated to industrial applications, in partnership with Pasqal, a global leader in neutral-atom quantum computing. Deployed at Aramco’s data center in Dammam and powered by neutral-atom technology, this quantum computing is expected to significantly build regional expertise and accelerate the development of quantum applications across the energy, materials, and industrial sectors in the Kingdom and the broader Middle East. Pasqal’s system can control 200 qubits arranged in programmable two-dimensional arrays, offering a platform suitable for exploring advanced quantum algorithms and real-world use cases relevant to industrial operations.

The Saudi Telecom Company (stc), one of the leading enablers of digital transformation, recently expanded its collaboration with IBM to establish a quantum-safe framework designed to proactively identify and mitigate cryptographic risks, ensuring readiness for a time when large-scale quantum computing could challenge existing encryption systems safeguarding sensitive data. 

Although Saudi Arabia has various potentials to lead the quantum computing industry regionally and globally, it faces several challenges in this domain, notably a talent shortage. The limited number of quantum scientists and engineers compared to global leaders creates a substantial obstacle to rapid advancement, compounded by a scarcity of specialized quantum laboratories, hindering crucial research and development efforts. The quantum industry in the Kingdom is still in its infancy, with few commercial applications, making it difficult to attract investment and create a thriving ecosystem.

In conclusion, Saudi Arabia has laid an impressive and strategic foundation for its quantum future, moving decisively from ambition to action and aligning national vision with institutional power, industrial need, and educational reform. Its unique advantage lies in applying quantum computing to its own industrial sectors, creating a tangible testbed for innovation. However, the Kingdom’s success will ultimately be measured by its ability to transition from foundational projects and protected pilot cases to a vibrant, open, and innovative ecosystem that attracts global talent, fosters indigenous entrepreneurship, and produces groundbreaking intellectual property. By navigating the challenges of talent cultivation, ecosystem diversification, and sustained investment, Saudi Arabia will be positioned not only to adopt quantum technology but to actively shape its development and secure an influential role in the coming quantum-powered era.

Why Startups Need Revenue Engineering, Not Just Sales

Ghada Ismail

 

For many startups, revenue growth is treated as a numbers game: more leads, more sales calls, more discounts. But as markets tighten and investors become more selective, this approach is proving fragile. Revenue engineering offers a structured alternative, one that treats revenue as a system to be designed, tested, and optimized, not just chased.

Instead of asking “How do we sell more?”, revenue engineering asks: “How does our product, pricing, and customer journey work together to generate sustainable, predictable revenue?” In other words, it’s not just about closing deals, but rather about designing a revenue machine that grows with your business.

 

What Is Revenue Engineering?

Revenue engineering is the deliberate design of a startup’s revenue model. It connects pricing, product design, customer behavior, and distribution channels into a coherent system aimed at predictable, scalable, and sustainable income.

Unlike traditional sales-led approaches that focus on pushing transactions, revenue engineering looks at the full picture: how pricing structures influence adoption, how product packaging drives upgrades, and how retention strategies affect lifetime value. For startups, applying this mindset early can prevent common pitfalls that are expensive or impossible to fix later.

 

Why Startups Should Care Early

Early-stage startups often make revenue mistakes that seem minor but have long-term consequences. Misaligned pricing, confusing product tiers, or poorly defined customer segments can lead to low margins, high churn, and dependence on discounts to close deals. Investors are increasingly looking beyond top-line growth, as they want proof that your revenue model is solid and scalable.

Revenue engineering addresses these challenges by creating a system that naturally drives predictable results.

 

Core Pillars of Revenue Engineering

  1. Pricing Architecture
    Startups need to choose pricing models that reflect both market realities and product value. Subscriptions, usage-based pricing, freemium, or enterprise contracts each work differently and must evolve as the business grows. Testing pricing early is crucial to avoid missed revenue opportunities.
  2. Product Packaging
    Deciding which features are free, paid, or premium isn’t just a marketing decision; it directly affects revenue. Proper packaging guides customer behavior, incentivizes upgrades, and ensures that your most valuable features generate the right return.
  3. Customer Segmentation
    Not all customers are the same, and revenue engineering ensures that offers align with willingness to pay. Segmenting customers by behavior, value, or needs allows startups to tailor pricing, upsells, and communication effectively.
  4. Sales & Distribution Logic
    Startups must choose how to reach customers efficiently. Self-serve, inside sales, enterprise teams, or channel partners each have pros and cons. Revenue engineering ensures the distribution strategy supports scalable revenue rather than just immediate wins.
  5. Retention & Expansion Mechanics
    Sustainable growth doesn’t rely only on new customers. Revenue engineering plans for upsells, cross-sells, and renewals from the start, ensuring long-term value from each client.

 

Common Mistakes Startups Make

Many early-stage startups fail at revenue engineering without even realizing it. Common errors include:

  • Copying competitors’ pricing without understanding unit economics
  • Over-discounting to close early deals
  • Building features that don’t unlock higher-paying tiers
  • Treating churn as a customer problem, instead of a signal of flawed revenue design

Recognizing these pitfalls early can save a startup from costly missteps.

 

Revenue Engineering vs. Sales-Driven Growth

Revenue engineering does not eliminate the need for sales; it actually strengthens it. Even the best sales teams struggle when the underlying revenue model is unclear or poorly designed. By building the revenue system first, startups give sales teams clear pricing, defined margins, and repeatable processes. The goal is to create a revenue machine that supports sales efforts, rather than depending entirely on aggressive sales activity to drive growth.

 

To Wrap Things Up..

Revenue engineering is less about spreadsheets and more about intentional design. For startups, it’s the difference between reacting to revenue pressure and creating a business that earns sustainably. By aligning pricing, product, customer behavior, and distribution from the start, founders can build a revenue system that grows with the company.

In an era where growth-at-all-costs is no longer sustainable, startups that engineer their revenue carefully—rather than simply chasing sales—are the ones that will survive, scale, and thrive.

How AI-First models foster startup growth and sustainability

Noha Gad

 

In an era where technological disruption accelerates at remarkable speeds, businesses worldwide are at a crossroads: adapt or fail. Artificial intelligence (AI) emerged as a transformative force reshaping the future of industries, economies, and daily operations.

AI-first business models redefine the way companies operate, compete, and scale by embedding AI at the core of their DNA rather than as a helping tool. These models treat AI as the foundational engine driving innovation, decision-making, and customer value in key sectors such as fintech and startups. Traditional businesses often integrate AI into outdated processes, yielding marginal gains, while AI-first pioneers redesign everything around intelligent systems for exponential advantages. This shift enables hyper-personalization, predictive analytics, and autonomous operations that thrive on data abundance.

 

How do AI-first business models work?

AI-first business models embed AI as the core engine for operations, decision-making, and growth, enabling radical automation, hyper-personalization, real-time insights, and scalable efficiency through autonomous agents and data-driven feedback loops, fundamentally redesigning organizational structures and workflows around intelligent systems rather than just adding AI as a feature. 

Unlike traditional AI-enhanced approaches, these models reimagine processes from the ground up, prioritizing data flows, automation, and machine learning as core infrastructure to ensure seamless scalability and adaptability in fast-evolving markets. 

Compared to AI-augmented models, AI-first models make intelligence proactive and pervasive, influencing every layer from product development to customer engagement. These approaches treat data as the primary asset for real-time analytics and predictive capabilities, fostering continuous learning loops without heavy human intervention.

 

Main features 

AI-first business models are defined by characteristics that prioritize intelligence as the central pillar, enabling unprecedented efficiency, adaptability, and value creation across operations. Key features include:

  • Automation. AI handles end-to-end workflows autonomously, from transaction processing to compliance checks, reducing human involvement in major processes. For instance, in wealth management, AI-first platforms dynamically rebalance portfolios based on real-time market data and user life events.
  • Data-based decisions. Real-time analytics from vast datasets power predictive insights, replacing intuition with probability-based forecasting for agile market responses.
  • Hyper-personalization. AI-first models can help companies and startups provide tailored experiences by analyzing individual behaviors, preferences, and contexts to anticipate needs proactively. For example, banking applications deploy conversational AI agents to answer queries and execute actions, such as freezing cards or updating addresses via biometrics, enhancing user trust and retention.
  • Scalable infrastructure: Cloud-native AI supports rapid growth and continuous model refinement.

 

How AI-first models could support startups’ businesses

Along with enhancing decision-making processes and providing hyper-personalized products, AI-first models help startups enhance operational efficiency and reduce costs by automating repetitive tasks, such as customer support via chatbots or inventory optimization. AI-first startups command investor attention due to their proven scalability, data moats, and rapid revenue trajectories. This advantage arises from AI's ability to demonstrate measurable revenue on investment (ROI) quickly, such as predictive models forecasting user acquisition costs.

For product innovation, accelerated prototyping via AI tools eliminates time-to-market from months to weeks and allows startups to test minimum viable products (MVPs) with real user data. AI-first models can also contribute to talent and team optimization since AI handles hiring screening, skill matching, and performance analytics.

AI-first startups can improve their risk mitigation strategies by utilizing AI to forecast market risks, regulatory hurdles, or supply disruptions early.

In summary, the rise of AI-first business models represents a fundamental architectural shift, not a mere technological upgrade. It transforms AI from a tool that supports business into the foundational engine that defines it. For startups and established companies alike, this approach unlocks exponential advantages through radical automation, hyper-personalization, and predictive, data-driven decision-making. 

Beyond Fintechs: Does VC in Saudi Arabia Have a Diversity Problem?

Ghada Ismail

 

Saudi Arabia’s venture capital market is no longer finding its footing. It has found its pace. What began as an ecosystem driven by experimentation and policy-led pilots has evolved into a more mature, institutionalized market that now attracts regional and international attention. According to data compiled by MAGNiTT and the Saudi Venture Capital Company (SVC), Saudi Arabia has ranked among the most active venture capital markets in the MENA region over the past three years, both in terms of capital deployed and the number of deals completed.

This momentum is often cited as proof that the Kingdom’s startup ecosystem is working. Funding volumes are rising. New funds are being launched. More founders are building locally. Yet as the market grows, a more serious discussion has started to surface. Scale alone is no longer enough. Increasingly, investors, founders, and policymakers are asking how capital is being distributed across sectors, and whether that distribution reflects the broader economic ambitions Saudi Arabia has set for itself.

At the center of this conversation sits fintech.

 

According to MAGNiTT’s Saudi Arabia Venture Capital Reports, fintech startups consistently attract one of the largest shares of venture investment activity in the Kingdom, particularly when measured by deal count rather than absolute capital raised. Payments platforms, digital lenders, BNPL providers, wallets, and financial infrastructure startups appear again and again in funding announcements, accelerator cohorts, and portfolio disclosures.

This raises a structural question rather than a critical one. Has Saudi venture capital become overly concentrated around fintech, and if so, what does that mean for the long-term health and resilience of the startup ecosystem.

 

Fintech by the Numbers: A Clear Leader in Deal Activity

Look across multiple datasets, and the pattern is hard to miss. Fintech dominates venture deal flow in Saudi Arabia.

According to MAGNiTT’s 2024 Saudi Arabia Venture Capital Report, fintech ranked among the top sectors by number of transactions completed during the year. In several quarters, it led outright. While total capital raised shifted depending on the presence of large late-stage rounds in other sectors, fintech maintained steady activity across seed, Series A, and growth stages.

SVC’s FY2024 venture capital analysis reinforces this conclusion. The report showed that fintech accounted for a significant portion of all VC deals closed in the Kingdom, even during periods when sectors such as e-commerce surpassed fintech in total disclosed funding value due to one or two large transactions.

This distinction matters.

• Fintech frequently leads in deal volume, reflecting repeated investor willingness to back early- and mid-stage startups
• Capital rankings can be distorted by isolated mega-rounds in other sectors
• Fintech activity remains consistent across market cycles

According to Fintech Saudi’s 2024 Annual Report, more than 260 fintech companies were operating in the Kingdom by the end of the reporting period. The report also noted that cumulative investment into Saudi fintechs had reached several billion riyals, surpassing earlier ecosystem targets set under the national fintech strategy.

Together, these figures position fintech not just as a successful sector, but as a defining pillar of Saudi Arabia’s venture story.

 

Why Fintech Attracts Venture Capital So Readily

Investor appetite for fintech is not driven by hype. It is driven by structure.

According to Fintech Saudi and regional banking studies, Saudi Arabia has one of the highest digital payments adoption rates in the Middle East. Consumers are comfortable transacting digitally. Merchants are rapidly onboarding payment solutions. Banks are increasingly open to collaboration rather than competition. Regulators have moved early to create sandboxes, licensing pathways, and open banking frameworks.

This combination has created fertile ground for fintech startups to test, launch, and scale.

MAGNiTT’s sector analyses consistently highlight fintech as a category that offers:

• Clear monetization models
• Faster visibility into revenue generation
• Defined regulatory pathways
• More predictable exit scenarios

From a venture capital perspective, this reduces uncertainty. Payment platforms can scale merchant adoption quickly. Consumer finance products grow through mobile-first distribution. Enterprise fintech solutions integrate directly with banks and large corporates, embedding themselves into core systems.

Fintech also aligns closely with national policy priorities. According to official government strategies and Fintech Saudi publications, financial inclusion, SME financing, and payment digitization remain key economic objectives. Venture capital flowing into fintech, therefore, delivers both commercial returns and measurable policy outcomes.

That dual alignment helps explain why fintech consistently outperforms other sectors when it comes to deal activity.

 

The Cost of Concentration

Concentration, however, is not without consequences.

According to ecosystem observers and VC market analyses, when one sector absorbs a disproportionate share of capital, talent tends to follow. Engineers, compliance specialists, data scientists, and senior product leaders are naturally drawn to startups with clearer funding pipelines and higher valuation benchmarks. In Saudi Arabia, that often means fintech.

This dynamic creates several knock-on effects.

First, talent clustering. Founders building outside fintech face a tougher challenge when assembling experienced teams, particularly in technically demanding sectors such as healthtech, climate technology, or industrial software.

Second, idea shaping. Market analysts note that founders increasingly design startups around perceived investor appetite. When fintech appears more fundable, entrepreneurs may reshape ideas toward financial use cases, even when the underlying problem sits more naturally in healthcare, sustainability, or logistics.

Third, portfolio exposure. When most venture capital goes to just a few sectors, the whole ecosystem becomes more vulnerable to changes in rules or the economy. For example, if consumer credit, payment margins, or financial regulations take a hit, it wouldn’t just affect one company; it could impact many startups at once. These are risks for the system as a whole, not failures of individual businesses.

 

Sector Concentration and Portfolio Exposure

Saudi Arabia’s VC ecosystem demonstrates capital clustering, which carries both advantages and risks. In 2024, e-commerce and retail startups led total disclosed funding, largely due to a few mega rounds, while logistics, mobility, and enterprise software received steady but smaller investments. Meanwhile, healthtech, climate and sustainability solutions, advanced manufacturing, and deep technology (including applied AI) captured only a minor share of VC funding, despite their strategic importance. 

Fintech fits into this concentration pattern differently. While not always the top sector in total capital, it leads in deal count, with repeated investor backing in early- and mid-stage startups. Its dominance demonstrates the ecosystem’s strength but also its vulnerability: heavy focus on one or a few sectors means that regulatory shifts, macroeconomic downturns, or changes in financial policy could ripple across the startup ecosystem, affecting many companies simultaneously. These are systemic risks, not failures of individual startups.

 

A Market in Transition

Early-stage concentration is not unique to Saudi Arabia. According to global venture capital studies, emerging ecosystems often gather around one or two scalable sectors before diversifying more broadly.

Saudi Arabia appears to be following a similar trajectory.

Recent signals suggest growing awareness of the need to broaden sector exposure. According to public announcements and fund mandates, several Saudi-backed investment vehicles and accelerators have launched programs specifically targeting health innovation, climate solutions, and industrial technology.

Corporate venture arms are also beginning to look beyond fintech. Increasingly, they are seeking strategic technologies that align with operational needs, supply chains, and productivity gains rather than purely financial returns.

These shifts suggest fintech dominance may represent a phase rather than a permanent imbalance.

 

Investors and the Role of Incentives

Venture capital firms shape the startup ecosystem by deciding where to put their money. Many investment funds in Saudi Arabia were created when financial technology was growing quickly. Their teams, networks, and investment strategies were built around that sector.

Industry observers say that moving into new areas of investment requires important changes:

  • Spending more time and effort understanding the technology behind startups
  • Being willing to invest for a longer period before seeing returns
  • Adjusting expectations about when and how investments will succeed

Investors who provide the capital for these funds, such as large institutions and government-backed organizations, play a key role. They can support longer-term projects that may take years to pay off but can have a lasting impact on the economy.

 

What the Data Means for Founders

For founders operating outside fintech, the fundraising environment is more selective, but it is not closed. Non-fintech startups are expected to demonstrate credibility earlier in the fundraising process. That often includes:

• Clear regulatory progress
• Pilot deployments with credible partners
• Revenue-linked traction
• Well-defined scalability pathways

Saudi Arabia offers structural advantages here. Government procurement programs, large corporate buyers, and centralized decision-making can dramatically shorten adoption cycles if accessed effectively.

In this environment, execution matters more than narrative. Strong fundamentals can still unlock capital, even in less appealing sectors.

 

Conclusion: Fintech as a Foundation, Not a Ceiling

According to every major dataset tracking Saudi Arabia’s venture capital market, fintech has earned its place as a leading sector. Regulatory reform, market readiness, and investor confidence have aligned to create one of the region’s most active fintech ecosystems.

At the same time, the same data highlights concentration. Deal flow, talent, and capital remain heavily going after fintech, while other strategically important sectors continue to lag behind.

The challenge ahead is one of balance. Not replacing fintech, but building alongside it.

Launching stablecoins in Saudi Arabia: the path to a faster, more open financial future

Noha Gad

 

The global financial ecosystem is undergoing a quiet yet profound transformation, driven by the rise of digital assets. At the forefront of this shift are stablecoins, digital currencies designed to maintain a stable value by being pegged to a reserve asset such as the US dollar, gold, or another fiat currency. Unlike other cryptocurrencies, such as Bitcoin or Ethereum, whose prices fluctuate sharply, stablecoins aim to combine the speed and efficiency of digital assets with the reliability of traditional money. 

Stablecoins promise the transparency and borderless nature of blockchain technology while mitigating the wild price swings that have hindered the everyday use of digital currencies. They are becoming a critical infrastructure layer for the new economy, enabling instant settlements, powering decentralized finance applications, and offering a digital haven of stability. Thanks to their potential to streamline payments, reduce transaction costs, and enhance financial inclusion, stablecoins are increasingly used for faster payments, remittances, and cross-border transactions.

 

Regulated rollout in Saudi Arabia

Saudi Arabia is taking steady moves toward launching stablecoins under national regulation, signaling a new phase in the Kingdom's digital asset strategy. Recently, Saudi Minister of Municipal, Rural Affairs, and Housing Majed Al-Hogail announced that the government plans to launch stablecoins soon in partnership with the Capital Market (CMA) and the Saudi Central Bank (SAMA), affirming that digital currencies could create a faster financial system if they were developed within Saudi values and regulations.

With 79% of retail transactions already cashless, Saudi Arabia is uniquely positioned to utilize stablecoins as part of its vision to become a global logistics and financial hub. 

Experts believe that the Kingdom’s exploration for regulated, utility-based stablecoins marks a turning point for the region’s digital asset landscape and reflects Saudi Arabia’s commitment to modernization, consumer protection, and financial stability. They emphasized that stablecoins could advance the Saudi financial ecosystem when embedded in rigorous regulatory frameworks and governed transparently, ultimately enhancing payments, trade, and innovation.

 

Impacts on key sectors

Utilizing regulated stablecoins could have transformative impacts across key sectors in the Kingdom, thanks to their stability, speed, and blockchain efficiency. They could revolutionize the fintech and payments landscape through a foundational shift towards a real-time, programmable, and seamlessly integrated financial infrastructure. The inherent transparency of blockchain transactions, when designed with privacy safeguards, can automate regulatory reporting and anti-money laundering checks, creating a more secure and efficient financial system. Additionally, stablecoins could enable instant, low-cost remittances vital for the Kingdom's large expatriate population, outpacing traditional systems by reducing fees and settlement times.

 

In logistics and e-commerce, stablecoins will play a pivotal role in streamlining cross-border settlements, cutting friction in supply chains, and reinforcing the Kingdom’s position as a global logistics hub. By eliminating the settlement delays and interbank fees inherent in current card and transfer systems, consumers will enjoy near-instant checkout, both online and in physical stores, using QR codes or device-to-device transfers. This will eventually create a more dynamic, cash-lite economy where small merchants benefit from immediate settlement, reducing their working capital burdens.

 

Integrating stablecoins into the real estate sector will also facilitate fractional ownership of tokenized assets and attract global capital inflows. In his speech at the World PropTech Summit 2025, Al-Hogail highlighted that stablecoins could expand the SAR 300 billion real estate funds market by enabling transparent, real-time investor access to commercial, residential, and land properties. Additionally, a regulated, Riyal-pegged stablecoin would enable atomic settlements, where payment and asset title transfer occur simultaneously in a single, irreversible transaction. This eliminates the need for lengthy escrow processes, reduces counterparty risk, and significantly cuts the administrative and legal fees associated with property transactions.

 

Furthermore, High-value properties can be divided into digital tokens representing shares, traded on regulated platforms, thereby unlocking immense liquidity in a traditionally illiquid market and opening the sector to a broader base of investors.

 

Launching and integrating regulated stablecoins into major sectors in Saudi Arabia will not merely digitize cash but also deploy a programmable monetary platform that reshapes economic interactions. The transformation across retail, real estate, and finance sectors will be characterized by the near-elimination of settlement risk, a substantial reduction in transaction costs and time, the unlocking of new asset classes and liquidity, and the creation of a more inclusive, transparent, and globally competitive digital economy for the Kingdom.

 

Major challenges 

Regulating stablecoins in Saudi Arabia presents different challenges that entwine technological innovation with core financial and national priorities. These challenges include:

  • Regulatory classification and legal clarity. Determining whether a stablecoin is a payment instrument, a security, a commodity, or a new, unique asset class is pivotal to deciding which regulatory authority, either SAMA, the CMA, or both, has oversight. Creating a seamless, non-overlapping regulatory border for potentially hybrid instruments that blend payment and investment features requires unprecedented inter-agency coordination and potentially new legislative frameworks.
  • Implementing rigorous Shariah-compliance frameworks. Stablecoins must comply with Shariah principles to gain mass acceptance in the Kingdom. Thus, regulators will need to establish clear and standardized guidelines, which may lead to a preference for asset-backed or gold-backed stablecoin models over algorithmic ones.
  •  Operational and technological hurdles. Regulators may face the operational and tech hurdles of cross-border coordination and effective supervision. Domestically, Saudi regulators might need to build new supervisory capacities to monitor 24/7 blockchain-based systems, conduct real-time audits of reserve holdings, and oversee smart contract security to protect consumers from technical failures or hacks.

 

Finally, the emergence of stablecoins represents a pivotal evolution in the architecture of global finance, offering a fusion of blockchain innovation and monetary stability. In Saudi Arabia, the deliberate and regulated integration of this technology is a modern means to advance the strategic ambitions of Vision 2030, ultimately enhancing payments efficiency, revolutionizing capital markets through tokenization, and fortifying the Kingdom’s position as a cross-border trade connection.

The successful navigation of regulatory and technological challenges will eventually determine whether the Kingdom can transform these digital instruments into robust pillars of its future economy.