أفضل 5 تطبيقات ذكاء إصطناعي للشركات الناشئة

Jul 8, 2024

غادة إسماعيل 

 

لضمان نجاح وإستمرارية أي شركة يجب أن يتحلى طاقمها بصفتي المرونة والقدرة على التكيف مع العالم الذي تتغير معطياته بسرعة فائقة وإلا ستفقد مكانتها في لمح البصر، ولعل أفضل مثال على ذلك هو ماحدث لعملاق التكنولوجيا والإتصالات نوكيا حينما وجد نفسه فجأة خارج سباق صناعة الهواتف الذكية بعدما كان يتمتع بمكانة مرموقة لا يشاركه فيها أحد لعقود طويلة.

 

والآن فقد حان الوقت لوضع أساليبك القديمة جانبا‘ ودعنا نرحب بك في عصر الذكاء الإصطناعي!

 

تخيل كم من الوقت والجهد والمال يمكنك توفيره إذا توفر لديك روبوت ذكي قادر على تولي مسئولية أعمالك اليومية بشكل متواصل دون كلل، أو تخيل ماذا كان سيحدث في العالم بعد تفشي وباء كوفيد 19 وكيف كنا سندير أعمالنا بدون مساعدة تطبيقات مثل Zoomأو   Teams  أو  Google Meet

 

تستطيع أدوات الذكاء الإصطناعي بقدراتها الهائلة إنجاز العديد من المهام بسرعة هائلة، ومن ثم إعفاء الموظفين من القيام بالكثير من الأعمال التي يعدونها مملة ومضيعة للوقت. ونستعرض لكم في السطور التالية أفضل 5 أدوات ذكاء إصطناعي تساعدكم على إنجاز مهامكم بمختلف أنواعها.

 

  • ChatGPT من أشهر تطبيقات الذكاء الإصطناعي المنتشرة على نطاق واسع بين المستخدمين والتي ساهمت بشكل كبير في إنطلاق ثورة الذكاء الإصطناعي بين رواد الإنترنت، وهو روبوت محادثة طوّرته شركة OpenAI وإنطلق في نوفمبر 2022. يمكن للجميع إستخدام هذا التطبيق عن طريق إجراء محادثة مع الروبوت وإسناد المهام إليه ككتابة المقالات وتلخيص التقارير المالية المعقدة وإجراء تحليل للبيانات ووضع إستراتيجيات وإقتراحات للموازنات المالية. 
  • Clickup: يمكن لهذا التطبيق أن يقوم بتنظيم بيئة العمل في شركتك وتوزيع المهام على الموظفين وجدولة مواعيدك الهامة بشكل سهل ومنظم، فهو يقدم العون لأصحاب الشركات ويمكنهم من إدارة مشروعاتهم بكل سهولة وكذلك تحسين بيئة العمل لموظفيهم. يقدم هذا التطبيق نسخة مجانية للمبتدئين مع أكثر من نسخة أخرى للشركات وأصحاب الأعمال بخطط دفع مختلفة. 
  • Grammarly: يخدم هذا التطبيق كافة كاتبي المحتوى ويعتبر صديقهم المثالي، حيث يمكن من خلال هذا التطبيق تنقيح وتعديل كافة أنواع المحتوى المكتوب والتأكد من خلوها من أي أخطاء لغوية، كما يقدم مقترحات لتحسين جودة الكتابة وإدخال العنصر الجمالي للنصوص المكتوبة. يمكن للمستخدمين تحميل التطبيق في نسخته المجانية او دفع مبلغ شهري للحصول على نسخة متقدمة مع مميزات أكثر حرفية. 
  • DALL-E: يخدم هذا التطبيق قطاعا عريضا من مصممي الجرافيك ومصممي المحتوى الإبداعي وهو من تطوير شركة OpenAI ايضا وتقوم فكرته عن طريق إدخال أوامر صوتية يقوم بترجمتها وتحويلها الى صور يمكن الإستفادة منها في تحضير المواد التسويقية والمواقع الإلكترونية والمشروعات الفنية، كما يمكن لكاتبي المحتوى إستخدامه في التزود بالصور لتحميلها في المقالات والعروض التقديمية وكذلك على أخبار مواقع التواصل الإجتماعي. 
  • Pictory: يقوم هذا التطبيق بخدمة مطوري المحتوى المرئي ومقاطع الفيديو بذات الطريقة في التطبيق السابق، حيث يمكنك تزويده بأوامر يقوم بتحويلها ودمجها في نماذج مسبقة التصميم لمقاطع مرئية يمكنك إستخدامها في مشروعاتك المختلفة كما يمكنه إضافة النصوص والمقاطع الصوتية لها أيضا.

وبينما ذكرنا الفوائد الهائلة لأدوات الذكاء الإصطناعى على مستوى الأفراد والشركات، فإننا لا نرجح إستخدام تلك الأدوات بدون إشراف أو تدخل للعنصر الإنساني، حيث يجب على الفرد إدراك ما تغفل عنه الآلة من إعتبارات إنسانية وأخلاقية في عملية صنع القرار ضمن حدود شركته أو المجتمع الذي يعيش فيه.

 

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Bridge Round vs Extension Round: What Startups in MENA Need to Know

Ghada Ismail

 

In the startup scene, raising money is rarely a straight line. Founders often find themselves between major funding milestones, needing extra capital to keep moving forward. This is where two financing tools come in: the bridge round and the extension round. While they sound similar, each serves a distinct purpose and is applied differently depending on the company’s stage and needs.

 

What is a Bridge Round?

A bridge round is exactly what it sounds like: a bridge. It’s temporary funding that helps a startup “cross over” to its next big milestone. For example, a startup might raise a bridge round to extend its runway until it can close a larger Series A or Series B.

These rounds often come from existing investors, who already believe in the company and want to protect their earlier investment. Sometimes, bridge rounds are structured as convertible notes or SAFE agreements, which postpone the valuation discussion until the next major funding event.

 

In the MENA region, several startups have turned to bridge rounds. A notable example is Kashat, the Cairo-based fintech offering nano-loans to Egypt’s unbanked population. In 2021, the startup raised $1.75 million in bridge financing, providing the short-term capital it needed to further develop its platform and expand operations before securing larger rounds. This illustrates how bridge funding can give startups in emerging markets the breathing space to strengthen their fundamentals while preparing for the next stage of growth.

 

What is an Extension Round?

An extension round, by contrast, is not about survival; it’s rather about momentum. In this case, a company has already raised a round, say a Series A, but wants to bring in more capital under the same terms. Instead of rushing into a higher-priced Series B, the startup simply extends its existing round, allowing new or existing investors to participate without changing the valuation.

Extensions are particularly useful when the company is performing well and sees fresh opportunities, but the timing isn’t right for a new fundraising milestone. 

 

For example, UAE-based cloud kitchen giant Kitopi reportedly tapped into extension rounds in its growth phase, bringing in extra firepower from new investors while keeping its valuation steady until it was ready for a much larger jump. In mid-2021, Kitopi closed a $415 million Series C funding round, led by SoftBank Vision Fund 2 with participation from other investors. Later that year—or into early 2022—the company raised an additional $300 million as a Series C extension, bringing the total size of the funding round to approximately $715 million and lifting its valuation to about $1.55 billion.

 

How Founders Decide Between the Two

So how does a founder know which path makes more sense—bridge or extension? It often comes down to intent.

  • If the company is under pressure—perhaps revenue growth slowed, or the market turned tough—a bridge round provides short-term relief until conditions improve.
  • If the company is doing well but wants to capitalize on opportunities before the next major raise, an extension round allows for flexibility without the burden of a new valuation.

Both tools have risks. A bridge round can signal distress if not managed carefully, while an extension round could dilute founders more than they’d like. Yet, when used strategically, both can be powerful instruments to keep momentum alive.

 

Why It Matters in MENA

The startup ecosystem in the Middle East and North Africa is still maturing. Many companies operate in fast-changing regulatory environments and fragmented markets. That means fundraising is not always as predictable as in Silicon Valley.

Bridge and extension rounds offer founders flexibility in navigating this landscape. They buy time, bring in the right investors, and allow companies to align growth with the realities of local markets. As more MENA startups scale beyond their home countries, we’re likely to see these tools used more frequently.

 

Wrapping Things Up…

For founders in Saudi Arabia and the broader region, the lesson is clear: not every funding story has to fit neatly into the Seed–Series A–Series B path. Sometimes, it’s about building the right bridge or extending what’s already working.

Investors, too, are becoming more open to these structures as they realize the unique challenges startups face in this region. Whether it’s a Saudi fintech waiting on central bank licensing or an Egyptian logistics startup expanding to Africa, bridge and extension rounds are proving to be valuable stopgaps that help startups stay on track.

In the end, the key is transparency. Founders should communicate clearly why they’re raising a bridge or extension, what the money will achieve, and how it sets the stage for the next big leap. Done right, these rounds are not a detour; they’re part of the journey.

 

How dropshipping fuels entrepreneurial growth in Saudi e-commerce sector

Noha Gad 

 

The e-commerce sector in Saudi Arabia has witnessed rapid and transformative growth over the past years, backed by government policies and reforms, rising internet penetration, and the increasing demand for online shopping and electronic payments. According to recent figures by the Small and Medium Enterprises General Authority (Monsha’at), the total number of active e-commerce registrations recorded 41,322 by the end of the first quarter (Q1) of 2025, marking a 6% year-on-year (YoY) increase.

The e-commerce sector emerged as a key pillar of the Saudi Vision 2030’s goals of enhancing the national economy and reinforcing the Kingdom’s position among the world’s top 10 countries leading e-commerce growth. The total number of existing e-commerce registrations surpassed 39,300 in Q2-15, according to the latest report released by the Ministry of Commerce.

The e-commerce market in Saudi Arabia is projected to reach $24.1 billion in 2029, with a compound annual growth rate (CAGR) of 9.91% during the period from 2025 to 2029, according to Statista, the global data and business intelligence platform. Another report published on the Research and Markets platform, the world’s largest market research store, expected this promising sector to hit $689 billion by the end of 2033, with a CAGR of 12.1% from 2025-2033.

As consumers are shifting towards online shopping due to convenience and competitive pricing, dropshipping has emerged as a cost-effective and scalable business model that enables businesses, notably small and medium-sized enterprises (SMEs), to enter the market.

 

What is dropshipping?

Dropshipping, or direct shipping, is a fulfillment model that allows entrepreneurs and e-commerce businesses to outsource the processes of procuring, storing, and shipping products to a third party, typically a supplier. This fulfillment model commonly appeals to entrepreneurs seeking efficiency and low overhead. It enables the retailer to forward the order details to a third-party supplier, such as a manufacturer, wholesaler, or distributor, who then handles the packaging and ships the product directly to the customer. This means that the retailer acts as a middleman, selling products without ever physically handling them.

Traditionally, retailers need to buy products in bulk, store them, and take care of shipping logistics, which requires significant capital and operational resources. Dropshipping removes these barriers by allowing online sellers to focus primarily on marketing and customer service while the supplier manages fulfillment.

 

How to start your dropshipping business in Saudi Arabia?

The very first step to start your dropshipping business is to choose the products you want to sell in your online store. You can select products from a supplier or a manufacturer, based on your niche and target audience.

Company formation and commercial registrations. In this step, you have to obtain your commercial registration (CR) and select the correct legal structure, whether it is a sole proprietorship, LLC, or an establishment. You must also register your business with the Zakat, Tax, and Customs Authority (ZATCA) for VAT compliance. 

To set up your online store or platform, you have to conduct a comprehensive feasibility study and market research to assess demand trends for your product niches in the Saudi market, competition benchmarks and pricing analysis, customer segmentation and social media targeting, fulfillment timelines, and supplier reliability, in addition to profitability projections under different growth scenarios.

After obtaining all required documents and finishing the market research, you have to find a reliable supplier to get quality products at competitive prices. Now, you can list products on your online store, using product descriptions and images provided by the supplier to create product listings. You will need to integrate local payment gateways, such as SDAD, Mada, and other popular payment solutions in Saudi Arabia, into your platform 

 

Pros and Cons of a dropshipping business

 

The dropshipping business model offers various benefits for entrepreneurs, notably:

  • Overhead costs: You do not need a huge capital to start. Dropshipping has the potential to lower overhead costs, including maintaining a storage facility or sending products to customers. 
  • Starting costs: Entrepreneurs looking to start a business with minimal investment choose dropshipping as they do not need to invest in facilities or resources to process orders.
  • Reduced risks: dropshipping offers less risk of losing money due to lost merchandise or over-ordering products since the stock is kept at the suppliers’ warehouse.
  • Operating location: You can fulfill orders regardless of your operating location, opening up a possibility to work from anywhere.
  • Product variety: Dropshipping enables you to sell a broad range of items and increase your earning potential.
  • Flexibility and scalability: this business model allows you to test different goods to see what sells best, without worrying about losing your investment. It also enables you to accept more orders without increasing the inventory you store, package, and ship.

Although the dropshipping model provides various benefits, it comes with several disadvantages, including:

  • Limited control over product quality, which may lead to poor customer satisfaction.
  • High competition and market saturation make it difficult to maintain profit margins.
  • Heavy reliance on suppliers for inventory availability, fulfillment, and accuracy.
  • Challenges in managing returns and refunds, especially with multiple or international suppliers

With key players such as Salla, Zid, and Dukakeen, the dropshipping business model can boost the e-commerce industry in Saudi Arabia through multiple mechanisms. This includes reducing entry barriers for entrepreneurs, increasing product variety, and supporting scalability, capitalizing on the Kingdom’s massive investment in digital infrastructure and entrepreneurship.

 

Finally, the emergence of the dropshipping model further highlights the flexibility and inclusiveness of the Saudi e-commerce sector. By enabling businesses of all sizes to reach customers efficiently, it helps diversify product offerings and accelerates market entry, reinforcing the Kingdom’s role as a leader in e-commerce transformation. Although this model presents operational challenges, its capacity to foster entrepreneurship and lower barriers makes it integral to Saudi Arabia’s ambitious plans for development and digital progress.

Looking ahead, continued advancement in payment infrastructure, logistics, and technology will only serve to strengthen the Kingdom’s competitive edge in global e-commerce.

The API Economy: How Digital Connections Are Powering the Next Wave of Business

Kholoud Hussein 

 

Not so long ago, businesses operated as mostly self-contained entities. Their systems, data, and processes existed in silos, rarely shared with outsiders. In today’s digital-first economy, that model looks increasingly outdated. The companies thriving today are those that not only build great products but also connect seamlessly with others through APIs.

 

Welcome to the API Economy — a new business paradigm where application programming interfaces (APIs) are not just technical tools but economic enablers, opening new revenue streams, fueling innovation, and reshaping entire industries.

 

Much like how Software-as-a-Service (SaaS) revolutionized how businesses consume software, the API Economy is transforming how companies interact, partner, and scale in the digital marketplace.

 

What is the API Economy?

At its simplest, an API is a digital bridge: a standardized way for two applications to communicate and exchange data. The API Economy refers to the commercial ecosystem that emerges when businesses expose or consume APIs to create value.

 

Think of APIs as building blocks. They allow companies to integrate payment systems, logistics services, weather data, social media feeds, or even AI models into their platforms without reinventing the wheel.

 

For example:

  • A travel startup can integrate flight data and hotel booking APIs.
  • A fintech app can connect instantly to payment gateways or identity verification services.
  • An e-commerce platform can plug into logistics and delivery APIs to streamline operations.

These connections are not just technical conveniences; they’re now core to competitive strategy.

 

Why the API Economy Matters for Startups

For startups, APIs represent both an opportunity and a survival strategy.

 

1. Faster Innovation
Instead of building everything in-house, startups can use APIs to stitch together best-in-class services. This accelerates time-to-market and lets them focus on what truly differentiates their product.

2. Lower Costs
APIs eliminate the need for expensive infrastructure or proprietary solutions. A small team can launch a global app by tapping into APIs for payments, messaging, and analytics.

3. Ecosystem Leverage
Startups can integrate directly into the ecosystems of larger players. For instance, by connecting to Stripe or PayPal APIs, a startup immediately plugs into global payment networks.

4. New Revenue Streams
It’s not just about using APIs — startups can also offer APIs. By opening up their own services to third-party developers, startups can create entire ecosystems around their platforms, generating revenue and adoption simultaneously.

 

Examples of API-Led Transformation

  • Fintech: APIs enable real-time banking, mobile wallets, and open banking models.
  • E-commerce: APIs power recommendation engines, shipping integrations, and inventory syncing.
  • Healthtech: Secure APIs allow hospitals and apps to exchange patient data in compliance with regulations.
  • Social Media: Entire businesses are built on APIs that allow integration with Facebook, Instagram, or TikTok.

In each case, the API is not just a technical connector — it’s the business enabler that makes new models possible.

 

Challenges in the API Economy

Like any new paradigm, the API Economy brings risks and trade-offs:

 

  • Security Risks: Poorly secured APIs can expose businesses to cyberattacks and data leaks.
  • Dependency: Overreliance on third-party APIs can create vulnerabilities if providers change pricing, terms, or shut down services.
  • Quality & Reliability: The success of a product may hinge on the stability of APIs outside the startup’s control.

Startups need clear strategies for API selection, vendor diversification, and data governance to mitigate these risks.

 

The Bigger Picture

The API Economy is more than a technical trend; it’s becoming the infrastructure of digital business. Just as electricity grids powered the industrial economy, APIs now power the digital one — invisible, essential, and everywhere.

 

For startups, the lesson is straightforward: agility and growth increasingly depend on how well you can connect, integrate, and collaborate through APIs. Those who master the API Economy are not just faster to market — they are better positioned to scale globally, innovate continuously, and embed themselves into the networks of the future.

 

In short, APIs are currency in the digital economy.

 

 

AI-as-a-Service: Making Artificial Intelligence Accessible for Every Startup

Kholoud Hussein 

 

For much of its history, artificial intelligence was an elite technology — the preserve of deep-pocketed corporations and advanced research labs. Building an AI model from the ground up required vast datasets, specialized hardware, and teams of highly skilled engineers and data scientists. For a startup working with tight budgets and even tighter timelines, AI was often an unattainable dream.

 

That landscape is changing fast. AI-as-a-Service (AIaaS) is rewriting the rules, allowing companies to rent advanced AI capabilities from cloud-based platforms, much as they would subscribe to software through Software-as-a-Service (SaaS). Instead of spending months — or years — developing proprietary systems, startups can plug directly into pre-trained models, scale them on demand, and pay only for the computing power and services they use.

 

This shift is democratizing access to one of the most transformative technologies of our time — and giving young companies a fighting chance to compete with established industry giants.

 

What is AI-as-a-Service?

At its core, AIaaS is the delivery of artificial intelligence functions via the cloud, on a subscription or pay-per-use basis. The services can include:

 

  • Machine Learning Platforms for training predictive models.
  • Computer Vision APIs for object detection, image recognition, and video analytics.
  • Natural Language Processing (NLP) for chatbots, sentiment analysis, and language translation.
  • Generative AI Tools that produce text, images, audio, or code based on user prompts.

These capabilities are offered by major cloud providers, such as Amazon Web Services, Microsoft Azure, and Google Cloud, as well as by specialized AI companies targeting niche needs.

 

For startups, the appeal is clear: instead of investing heavily in infrastructure and talent, they can integrate AI through a few lines of code and focus their limited resources on innovation, customer acquisition, and scaling.

 

Why AIaaS Matters for Startups

Startups thrive on speed, adaptability, and the ability to outperform their competitors. AIaaS directly supports these priorities in several ways:

 

1. Lower Barriers to Entry
Traditional AI development demands substantial capital, technical expertise, and time. AIaaS reduces these barriers by providing ready-made solutions that even non-technical teams can integrate into their products.

2. Faster Time-to-Market
A startup building a voice recognition feature or a fraud detection system can implement AIaaS in weeks rather than months or years, enabling them to launch features rapidly and iterate based on user feedback.

3. Scalability
AIaaS operates on flexible, cloud-based infrastructure. As a startup grows, it can scale AI usage up or down depending on demand, without worrying about costly hardware upgrades.

4. Continuous Improvement
Providers regularly update their AI models with the latest advancements, giving startups access to cutting-edge capabilities without ongoing research and development costs.

 

Strategic Considerations

While AIaaS offers clear advantages, startups need to approach it strategically:

 

  • Data Privacy: Sensitive customer data must be handled in compliance with regulations, especially when processed through third-party services.
  • Vendor Lock-In: Building products heavily dependent on a single provider’s ecosystem can make future transitions expensive and risky.
  • Customization Limits: Off-the-shelf AI solutions may not fully address highly specific or complex problems.

Balancing the convenience of AIaaS with the need for long-term flexibility is essential to avoid costly pivots later.

 

The Bigger Picture

AIaaS is part of a broader trend toward the “as-a-service” economy, where complex capabilities are delivered via subscription rather than ownership. Just as SaaS made enterprise-grade software accessible to startups, AIaaS is making advanced AI tools available to companies at any stage of growth.

 

For early-stage ventures, this levels the playing field, enabling them to innovate at the same technological pace as far larger competitors. For more mature startups, it can accelerate entry into new markets and support rapid product diversification.

 

The underlying truth is simple: AI is becoming as essential to modern business as the internet was two decades ago. With AIaaS, the question is no longer whether a startup can afford to use artificial intelligence — but whether it can afford not to.

 

Money Fellows announces $13mn investment to expand into new North African markets

Mohammed Ramzi

 

The traditional savings scheme known in Egypt as the ‘Gameya’ is one of the oldest and most widely practiced saving methods among Egyptians. In this arrangement, a group of individuals each contributes a fixed sum of money on a monthly basis, with participants taking turns to receive the pooled total. Internationally, this model is referred to as a Rotating Savings and Credit Association (ROSCA).

 

Amid the rapid evolution of Egypt’s financial technology sector, several startups have emerged to digitize this long-standing practice, with digital platforms playing a central role in the collection and periodic disbursement of funds.

Among these innovators, Money Fellows has distinguished itself as Egypt’s first startup dedicated to the digital transformation of the ‘Gameya’ model. Since its establishment in 2017, the company has modernized this traditional system, contributing significantly to the promotion of a digital savings culture across the country.

 

Following the successful closure of a recent $13 million funding round, Money Fellows intends to expand into new North African markets—beginning with Morocco—while also enhancing its operational infrastructure and attracting high-caliber talent to strengthen its team capabilities.

Sharikat Mubasher spoke with Ahmed Wadi, Founder and Chief Executive Officer of Money Fellows, to discuss the company’s expansion strategy and reflect on its milestones to date.

 

Money Fellows was among the first companies to digitize the traditional ‘Gameya’ model in Egypt. What market need inspired the creation of this platform? Was it based on prior research or experience?

The decision to launch Money Fellows stemmed from a genuine and widespread need within Egyptian society. Millions of people participate in ‘Gameya’ as a means of saving, yet such a practice has historically been informal and lacked protective safeguards.

Our objective was to digitize this social mechanism by creating a legal, secure, and transparent platform for ‘Gameya’ management. We provided every participant with a credit score, clear contractual agreements through a user-friendly mobile application, all operating under the supervision of the Central Bank of Egypt.

 

The founding journey of any startup is often challenging. What was the most difficult stage in your early days, and how did you address the issues of limited trust and funding?

Securing our first funding round was among the most challenging stages, particularly given that we were introducing a novel concept with no precedent in the local market.

We invested significant effort in persuading investors of our business model’s viability. In parallel, obtaining the necessary regulatory approvals posed another major hurdle. Establishing a well-defined legal framework was essential to ensuring maximum credibility and reassurance for our users. Ultimately, we succeeded in building a solid foundation for growth.

 

After several years in operation, what is Money Fellows’ primary ambition for the next five years? Do you plan to evolve into a full-service financial platform?

Certainly. While we began as a platform focused exclusively on ‘Gameyas’, our vision is now to become a comprehensive financial partner for all our users. Our user base has grown from approximately 4.5 million at the end of 2022 to over 8.5 million at present.

We are committed to broadening our service offerings and enhancing the value we provide. Earlier this year, in January, we introduced a prepaid card, representing another step toward delivering an integrated suite of financial services tailored to our users’ needs and aspirations.

 

What is your current base of active users, and what is your annual transaction volume?

We now serve more than 350,000 monthly active users, with monthly transaction volumes reaching several billion Egyptian pounds. This represents significant growth compared to the past two years, driven by increased user confidence, continuous improvements to the user experience, and the introduction of value-added services such as the prepaid card.

 

In the coming phase, will your focus be on acquiring new users or deepening engagement with existing customers?

Both objectives are equally important. We are committed to enhancing the customer experience by actively incorporating user feedback and expanding loyalty programs. Our goal is to increase Customer Lifetime Value (CLV)—the long-term revenue or profit generated per customer—which will help us maintain strong relationships with our existing user base.

 

Having recently raised $13 million, how do you plan to allocate this capital? Is regional expansion a priority?

Our investment plan is anchored in three main pillars:

  1. Enhancing the user experience: Developing a more intelligent, faster, and intuitive mobile application.
  2. Regional expansion: Morocco will serve as our first expansion market. We are currently collaborating with local regulatory authorities with the aim of launching officially before the end of the year. This will be followed by entry into additional markets in North Africa, Sub-Saharan Africa, and South Asia.
  3. Strengthening infrastructure and human capital: Recruiting top-tier talent to support technical operations, regulatory compliance, and strategic partnerships.

 

How do you assess the competitive landscape in Egypt? What differentiates Money Fellows from competitors such as MNT-Halan and Kashat?

Egypt’s fintech sector has matured and diversified considerably. Money Fellows’ key differentiator is our focus on collective savings as a highly effective gateway to financial inclusion, supported by our strong adherence to transparency, regulatory compliance, and legal security.

We do not issue direct loans. Instead, we foster a culture of digital group saving that builds trust among participants. Our business model is based on the circulation of funds between users themselves. The ROSCA system is founded on social capital rather than dependence on the cost of capital, allowing us to offer lump-sum disbursements at highly competitive rates compared to conventional consumer finance models.

 

How do you view Egypt’s investment climate? What challenges persist despite increased government support?

The funding environment has improved markedly. Between January and May 2025, Egyptian startups secured $228 million in investment, an increase of 130% over the same period in 2024.

Egypt now ranks as the fourth-largest recipient of startup funding in Africa, and has risen from 81st to 11th place globally in terms of entrepreneurship ecosystem development.

Nevertheless, significant macroeconomic challenges remain, including inflation, currency depreciation, and elevated interest rates. These factors place additional strain on startups and make sustained, stable growth more difficult to achieve.

 

To conclude, by transforming the traditional ‘Gameya’ saving model through technology, Money Fellows has redefined the culture of collective saving in Egypt. With the confidence of its investors—underscored by its recent $13 million funding round—the company is poised to enter a new chapter of regional expansion, beginning with Morocco, and to deliver more technology-driven financial solutions across Africa and beyond.

 

Translation by: Ghada Ismail