How does Saudi Arabia’s PIF build the local economy?

Jan 4, 2024

 Kholoud Hussein 


 

Over decades, sovereign wealth funds have typically followed a standard script: investing state funds for the well-being of citizens and society. PIF is similar to other funds in this objective. In addition, the private sector is widely considered the backbone of an advanced economy, given its ability to promote growth and job creation, provide vital goods and services, and solve key domestic and global challenges.

As such, empowering businesses of all sizes is a key element of PIF’s strategy, in line with the Vision 2030 reform roadmap, which aims to increase the private sector’s contribution to Saudi GDP from 40% to 65% by the end of the decade.

To this end, PIF is investing to diversify the Saudi economy away from fossil fuels and into strategic sectors and future industries. “These sectors need a regulatory framework in which to operate. They need to hire talent and they need supply chains,” Jerry Todd, Head of the Fund’s National Development Division (NDD), told PIF Global Insights. 

“We work with our investment teams and our portfolio companies to help put this enabling environment in place,” Todd added. 

Thus, PIF’s innovative approach beyond “business as usual” has resulted in a new model for local and international investing that is driving transformation at a scale never seen before.

Since 2017, PIF has established 87 companies – many of which have become regional and global champions – and generated 560,000+ high-quality direct and indirect jobs. Each of these companies plays a pivotal role in developing opportunities across diversified sectors – spurring growth for private-sector businesses. This is driving the long-term transformation of the domestic economy and helping to drive the global economy. 

In 2015, oversight was transferred to the Council of Economic and Development Affairs. With the board of directors chaired by Mohammed bin Salman, Crown Prince, Prime Minister, and Chairman of PIF, the Fund was reimagined as a transformational force. In 2017, it announced the first edition of its strategy to expand into key sectors and develop powerful public and private partnerships, in support of Saudi Vision 2030 – the national roadmap for economic diversification.

The fund also dramatically increased hiring (from a staff of 40 to nearly 2,500, including professionals from more than 60 countries) and has opened subsidiary companies’ offices in London, New York, and Hong Kong. 

This ambitious remit has sped PIF’s path to becoming not just one of the world’s leading SWFs, but also one of the most powerful and impactful global asset management firms. Its more than $700 billion in assets under management are targeted to exceed $1 trillion by 2025, and $2 trillion by 2030. The Fund is investing across 13 priority sectors in Saudi Arabia and more globally, and has created 92 portfolio companies and more than 644,000 direct and indirect jobs in Saudi Arabia alone, plus many thousands more around the world.

After all, reimagining Saudi Arabia – one of the most important countries in the world – carries considerable significance, as diversifying beyond hydrocarbon wealth is intended to boost GDP for generational prosperity, create jobs, and enhance quality of life – crucial for a nation with other essential resource wealth to tap, and where almost 60% of the population are under the age of 30.

PIF investments 

The Fund is tasked with amplifying economic and social impact by accelerating fast-growing markets, stimulating industry ecosystems and partnerships, removing barriers to growth, and reimagining ways of living and working.

Given Saudi Arabia’s aim to become one of the top 15 global economies by 2030, PIF is nurturing strategic sectors to speed development and enable and support the vital private sector.

PIF is a long-term, active investor. It was the first SWF to launch massive, complex giga-projects at an unprecedented scale, to catalyze key sectors for human benefit.

To achieve its diverse objectives, PIF adopted a unique approach by designing these new industry ecosystems to achieve synergies. New enterprises will jump-start investment and attract world-leading partners, fostering entrepreneurial business along the value chain.

In this way, PIF creates new blueprints that are already advancing Saudi Arabia’s role on the world stage. PIF manages six pools of capital under the umbrella of one fund – indicating both its scale, and ability to spark a new era of growth and opportunity.

PIF’s Giga Projects 

the PIF-owned Red Sea Global, a portfolio of resorts along the western coastline designed to launch Saudi Arabia’s global tourism sector by opening virtually untouched islands for sustainable travel experiences. This includes regenerative development of nature reserves, constructed wetlands for wastewater treatment, and the world’s first solar-powered, zero-emissions 5G network. Hospitality and conservation training programs ensure that Saudi citizens benefit from Red Sea Global career training and job opportunities.

Hotels at the flagship destination, The Red Sea, opened visitor bookings in October – officially putting Saudi Arabia on the luxury travel map.

Another PIF giga-project is NEOM, a 14-sector economic engine with cognitive urban developments focused on solutions to global challenges, including the 170-kilometer-long city of the future, THE LINE. Its scope is reflected in a plan to reinvent urban living alongside land preservation, unprecedented functional efficiencies, and reduced infrastructure footprint, for decades to come. NEOM is already delivering on its energy mandate by developing the world’s largest hydrogen plant.

PIF & Automotive Industry 

PIF is helping build Saudi Arabia’s automotive industry, creating new manufacturing capabilities, infrastructure, and supply chains here and beyond Saudi borders to generate jobs, enhance private-sector engagement, localize R&D and innovation, and align with renewable energy goals.

Recently, the Saudi Electricity Company and PIF launched the Electric Vehicle Infrastructure Company to address one of the most critical elements of EV adoption through the installation of charging stations in more than 1,000 locations.

Other PIF portfolio companies are also driving the sector’s development. Ceer, the first Saudi EV brand, is slated to produce 170,000 cars a year and generate 30,000 direct and indirect jobs. Also, this year the U.S. luxury EV maker Lucid Group, in which PIF is an investor, opened its first overseas production factory in Saudi Arabia – helping launch the country’s automotive-manufacturing capabilities. Recent joint ventures with Pirelli and Hyundai will establish tire and car manufacturing facilities respectively in Saudi Arabia, enhanced by technical and commercial assistance.

Spotting opportunities to accelerate high-potential markets is another growth strategy. The future development of King Salman International Airport, which will span 57sq km and encompass Riyadh Airport’s existing terminals, is complemented by PIF’s launch of flagship carrier Riyadh Air, which is expected to add $20 billion to non-oil GDP growth and create hundreds of thousands of direct and indirect jobs in Saudi Arabia and the U.S. across 38 states, and more than 300 suppliers and vendors in the U.S.

Other projects designed for accelerated impact include PIF’s Savvy Games Group, geared to bring gaming and esports, the world’s largest entertainment sector, to Saudi Arabia and draw industry players into an ecosystem for developers and studios. The broader sector received a further boost in October, when Crown Prince Mohammed bin Salman announced the launch of the Esports World Cup, which will be held annually in Riyadh starting summer of 2024, and is set to be the largest global event of its kind.

Other PIF companies promote the export of world-leading Saudi products while creating opportunities for local entrepreneurs and artisans – for example, the Saudi Coffee Company with its sustainable farming techniques, the Sawani Company, offering camel milk as a dairy alternative, and the Al Madinah Heritage Company for nutritious Ajwa dates. This is in addition to the broader efforts of the Saudi Agricultural and Livestock Investment Company (SALIC), PIF’s agribusiness investment arm, which stimulates growth in the sector to contribute to Saudi Arabia’s food security.

Other PIF companies driving transformation include giga-project ROSHN, which is contributing to a national target to increase home ownership in Saudi Arabia to 70% percent of the population by building eco-conscious integrated communities and providing financial assistance, and Qiddiya, a disruptive destination city set to become the new capital of entertainment, sports, and the arts.

Its role as a pillar of the Saudi economy – and its commitment to the nation’s sustainability agenda – led to PIF being the first SWF to issue a green bond, and the first-ever institution to issue a century-green bond. Another signal of the Fund’s creditworthiness came in February 2022, when both Fitch and fellow agency Moody’s awarded PIF its inaugural international credit ratings. PIF’s scorecard-indicated outcome – a measure of credit strength on a standalone basis – is the second highest globally among SWFs rated by Moody’s. Fitch in November affirmed PIF’s A+ issuer default ratings, highlighting the Fund’s “very strong” status, ownership, and control.

Confidence in PIF is also reflected in a string of IPOs including oil and gas driller ADES, which was listed on the London Stock Exchange before raising $1.22 billion in an IPO in Riyadh in September – the biggest listing in Saudi Arabia this year.

PIF is invested in a new future, pioneering models to spur prosperity and better living – now and in the future – by driving economies locally and around the world.

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Degefa: TruBuild to expand into UAE and Qatar in 2025

Noha Gad

 

The construction tech sector in Saudi Arabia is witnessing a transformative phase, driven by Vision 2030’s ambitious infrastructure projects and a growing focus on innovation. From smart cities to large-scale renewable energy initiatives, cutting-edge technologies such as AI, Building Information Modeling (BIM), and modular construction are reshaping the industry.

 

TruBuild, a leading Saudi construction tech company, is at the forefront of this evolution, delivering innovative solutions to enhance efficiency, sustainability, and digital transformation across the Kingdom.

Known for its advanced project management tools, automation, and data-driven insights, TruBuild has become a trusted partner for major developers and government entities, supporting Saudi Arabia’s mission to modernize its infrastructure with smarter, faster, and more cost-effective methodologies. 

 

Sharikat Mubasher held an interview with TruBuild’s Co-founder and CEO, Bisrat Degefa, to delve deeper into the trends, challenges, and future of construction tech in the Kingdom and the broader region.

 

TruBuild uses AI to streamline procurement and project management. How does the platform uniquely address delays and cost overruns compared to traditional methods?

Traditional tender evaluations often take 4–6 weeks, involve multiple full-time reviewers, and still produce inconsistent, subjective results. TruBuild transforms this process by ingesting thousands of pages of technical, commercial, and contractual data in minutes. It applies a transparent, rules-based scoring system enhanced by machine-learning insights and generates a fully auditable trail for every action. The result: evaluations are completed in 5–7 days by just two reviewers, with up to 85% cost savings, 70% faster cycle times, and significantly fewer downstream variations—thanks to early risk identification.

 

How do you see construction tech adoption today in Saudi Arabia and the wider region?

Adoption has moved from experimental pilots to core strategy. In 2019, fewer than 10% of top developers in the region used digital procurement tools; by 2025, over 60% are running live programs. Cloud-based PMIS adoption has grown from 20% to more than half. Saudi Arabia leads the charge, supported by mandates around BIM, e-tendering, and local data residency. What was once seen as optional is now essential to meet the region’s ambitious delivery timelines and scale.

 

What key challenges does TruBuild face in modernizing construction tech in Saudi Arabia and the GCC, and how have you tackled them?
Change aversion is a major hurdle—many teams still believe Excel is “good enough.” So, we built TruBuild to feel familiar: spreadsheet-style, no-code, and easy to learn in a single-day onboarding session. Data sovereignty concerns are resolved with fully Saudi-hosted deployments, compliant with ISO 27001 and NCA-ECC standards. To address fragmented procurement practices, we offer out-of-the-box templates for NEC, FIDIC, and local regulations. And we tackle skill gaps through embedded guidance and CPD-certified training delivered in collaboration with regional industry bodies.

 

You recently secured a $1 million seed round. How will this capital accelerate TruBuild’s growth?
 The funding enables us to scale our engineering, domain, and commercial teams. We’re launching a commercial evaluation module in Q3 2025 with an Arabic NLP interface and expanding go-to-market partnerships with leading project management consultancies to accelerate adoption across the region.

 

What are the company’s expansion plans in Saudi Arabia and the broader region?
 In Saudi Arabia, we are deepening our engagements with PIF subsidiaries and giga-projects. Regionally, we plan to enter the UAE and Qatar in 2025 through local system integrators, followed by targeted expansion into the UK and US markets, where we see strong demand for AI-driven construction tools.

 

How does TruBuild align with Vision 2030’s goals to digitize construction and localize technology?
 Vision 2030 calls for 70% local content, improved productivity, and greater transparency. TruBuild is designed and led from Saudi Arabia, and our clients are already seeing over 50% savings in procurement resource hours. The Vision’s delivery pace simply cannot be supported by legacy workflows. TruBuild shifts procurement from reactive to proactive, enabling faster, more accurate, and fully auditable decisions. Every riyal is tracked and justified, ensuring critical projects are delivered on time, on budget, and to the highest standards.

 

How do you expect construction tech to evolve in Saudi Arabia over the next five years?
We expect widespread adoption of AI-assisted workflows, contracts linked to digital twins, live ESG and schedule tracking, blockchain-enabled supplier payments, and automated compliance checks for codes and Saudization. With its combination of scale, urgency, and regulatory support, Saudi Arabia is on track to become a global leader in AI-powered construction, and TruBuild aims to be at the forefront of that evolution.

From Boardrooms to Breakthroughs: The CVC Revolution Reshaping Saudi Innovation

Kholoud Hussein 

 

Saudi Arabia is witnessing a significant transformation in its investment landscape, with Corporate Venture Capital (CVC) emerging as a pivotal mechanism through which large corporations are fostering innovation and contributing to the Kingdom's economic diversification goals outlined in Vision 2030.

 

The Emergence of CVC in Saudi Arabia

The rise of CVC in Saudi Arabia represents a structural evolution in how capital is deployed, risk is managed, and innovation is commercialized. Unlike traditional venture capital, which typically originates from financial institutions or specialized funds focused on returns, CVC in the Kingdom is increasingly driven by large corporations seeking to future-proof their businesses while aligning with national economic transformation goals.

 

This dual motive—strategic relevance and national alignment—has accelerated the institutionalization of CVC as a mainstream investment model across sectors ranging from energy and telecom to banking and retail.

 

From Passive Investment to Strategic Innovation Vehicle

Historically, corporate investment in startups within the region was opportunistic and reactive—often limited to sponsorships or minority passive stakes. Today, Saudi conglomerates and listed entities are adopting a more structured and proactive CVC architecture, complete with dedicated funds, governance models, and internal innovation mandates.

 

According to a 2024 report by MAGNiTT, CVCs accounted for 30% of all unique investors in Saudi Arabia’s venture market, a proportion higher than any other country in the MENA region. This surge reflects not only increased appetite from corporate boards but also regulatory encouragement and ecosystem readiness.

 

Additionally, between 2020 and Q3 2024, corporate investors in the broader MENA region deployed over $380 million across 1,361 tracked investment deals, with Saudi-based corporates contributing a significant share of those transactions. More importantly, CVCs in the Kingdom have moved beyond seed-stage activity, participating in later-stage rounds (Series A and B), signaling growing confidence in the scalability of regional startups.

 

Institutional Players Driving the Shift

Several corporate entities in Saudi Arabia have institutionalized venture activity, establishing internal venture arms with clear mandates:

  • Aramco Ventures, the $7 billion investment vehicle of the national energy giant, focuses on decarbonization, digital industrial solutions, and downstream innovation—sectors vital to both corporate sustainability and national competitiveness.
  • stc’s Tali Ventures has adopted a platform approach, investing across fintech, cybersecurity, AI, and content to support the Kingdom’s rapidly expanding digital economy.
  • Financial institutions like Riyad Bank, SNB Capital, and SABB Ventures are actively deploying capital into fintech and regtech startups, both to modernize their own operations and to stay ahead in a region undergoing digital financial transformation.

These initiatives are not isolated experiments. They are now embedded within broader corporate innovation agendas, often reported at the board level and evaluated against both strategic KPIs and ESG metrics, signaling a maturation of the CVC model.

 

Macroeconomic Drivers Behind the Shift

Several macroeconomic and policy trends have catalyzed the rise of CVC in Saudi Arabia:

  1. Diversification pressure: With Vision 2030 emphasizing the contribution of non-oil GDP, large corporations are incentivized to hedge against sectoral stagnation by investing in adjacent or emerging industries.
  2. Technological leapfrogging: By partnering with agile, innovation-first startups, corporations accelerate access to disruptive technologies, especially in areas like AI, green energy, and e-commerce.
  3. Government encouragement: Programs like Monsha’at’s CVC initiatives, co-investment funds from SVC, and innovation zones like King Salman Park are actively drawing corporates into the venture ecosystem as anchor participants.
  4. Global positioning: As Saudi companies expand internationally, CVC provides a strategic foothold in foreign innovation markets, while simultaneously drawing foreign startups into the Saudi market under joint ventures or strategic partnerships.

 

Strategic Alignment with Vision 2030

Saudi Arabia’s growing CVC activity is not happening in a vacuum—it is deeply synchronized with the Kingdom’s long-term strategic transformation under Vision 2030. As the country transitions from an oil-reliant economy to a diversified, innovation-led model, CVC is emerging as both a market instrument and a policy mechanism to accelerate this shift.

 

Where traditional economic reforms focus on infrastructure, education, and regulation, CVC functions as a fast-track channel for technological absorption, SME empowerment, and sectoral diversification—all cornerstones of Vision 2030.

 

Catalyzing Non-Oil Sector Growth

A central pillar of Vision 2030 is to increase the private sector’s contribution to GDP, particularly through high-growth industries such as fintech, healthtech, clean energy, and digital logistics. CVCs play a catalytic role here by identifying and nurturing startups in these sectors, thereby unlocking new value chains and expanding sector-specific ecosystems.

For example:

  • Aramco Ventures has strategically deployed capital into carbon capture, hydrogen technologies, and industrial AI startups. These align not only with Aramco’s net-zero commitments but also with Saudi Green Initiative targets.
  • stc’s Tali Ventures is channeling funding toward AI-powered analytics, cloud-native infrastructure, and digital content platforms—sectors critical to achieving the National Digital Transformation Strategy.

This alignment is intentional. Corporate venture arms are increasingly evaluated not just by ROI but by their contribution to national innovation metrics, including IP generation, employment in tech sectors, and localization of frontier technologies.

 

Driving Knowledge Transfer and Localization

Vision 2030 places emphasis on developing local capabilities—not only in terms of employment, but in innovation sovereignty. CVC-backed startups often act as conduits for technology transfer, bringing global models into the local context and adapting them to Saudi-specific challenges.

 

For example, healthtech startups backed by corporate investors in the Kingdom are localizing AI diagnostic tools and digital health records systems in Arabic, with full compliance to national data governance frameworks (under SDAIA). This wouldn't be feasible without the scaling infrastructure and compliance frameworks that large corporations provide.

 

This localization effort directly feeds into Human Capability Development, one of the Vision Realization Programs (VRPs), by giving Saudi technologists, engineers, and operators a platform to lead innovation on home ground.

 

Institutional Coordination and Policy Integration

Crucially, CVC activity in Saudi Arabia does not operate independently of the state. It is interwoven with broader institutional frameworks that include:

  • Monsha’at, which supports SME development and regularly co-hosts demo days with CVCs.
  • Saudi Venture Capital Company (SVC), which co-invests alongside corporate arms to amplify startup financing.
  • Ministry of Investment (MISA), which works to facilitate smoother cross-border entry for foreign startups backed by Saudi corporates.

These synergies ensure that CVC activity is not just corporate strategy—it is part of a national innovation strategy. As a result, startups receiving corporate backing are more likely to be aligned with priority sectors identified in Vision 2030, from tourism tech and smart cities to energy optimization and AI governance.

 

A Policy Lever for Private Sector Empowerment

Vision 2030 explicitly calls for deepening the role of the private sector. CVC embodies this vision in action. It allows the private sector not only to participate in, but to shape, the Kingdom’s innovation trajectory. By positioning large corporations as venture backers, Saudi Arabia is bridging the traditional disconnect between startups and industrial giants.

 

As Majid Al-Qasabi, Minister of Commerce, stated in a 2024 forum: “The role of major companies is evolving. Today, they are not just employers or operators—they are incubators of national innovation capacity.”

In this context, Corporate Venture Capital in Saudi Arabia is not merely a business trend—it is a strategic policy instrument embedded in the country’s long-term economic vision. It reinforces the Kingdom’s ambition to become not only a regional hub for investment, but a global engine for innovation rooted in sovereign capability and entrepreneurial dynamism.

 

Impact on the Startup Ecosystem

Corporate Venture Capital (CVC) in Saudi Arabia is reshaping the startup ecosystem not only by injecting financial capital, but by fundamentally altering the structure, maturity, and scalability of emerging ventures. Unlike traditional venture capital firms that primarily seek high-return exits, CVCs in the Kingdom are driven by both financial objectives and strategic imperatives, creating a layered value proposition for startups.

 

Strategic Capital vs. Passive Investment

Startups backed by corporate venture arms often benefit from more than just funding—they gain access to the strategic infrastructure and commercial networks of the parent corporation. This includes distribution channels, procurement pipelines, regulatory facilitation, and, critically, early enterprise clients. For early-stage companies, such access can compress market entry timelines by years.

 

Take, for instance, fintechs backed by SNB Capital or stc’s Tali Ventures. These startups are not just experimenting in isolation—they are being integrated into live environments, piloting products directly within national banks or telecom platforms. This symbiotic approach allows startups to iterate rapidly and scale with less friction.

 

Sectoral Depth and Regulatory Advantage

In regulated industries such as finance, energy, health, and logistics, where bureaucratic complexity often inhibits innovation, CVC involvement provides a regulatory shield and operational runway. Startups working under the umbrella of corporates like Aramco Ventures or Riyadh Bank Ventures often report faster compliance onboarding, shared risk frameworks, and access to insider policy insights.

 

This is particularly important in sectors where time-to-market is constrained by licensing, certification, or policy alignment. As Nabeel Koshak, CEO of Saudi Venture Capital Company, stated: “Strategic capital is now a form of national capacity building. It allows startups to operate at the frontier of innovation while being tethered to institutional strength.”

 

Talent Development and Knowledge Transfer

Corporate-backed startups also become indirect beneficiaries of knowledge transfer. Through mentorship from corporate leadership, shared R&D facilities, and access to seasoned professionals, these ventures develop internal capabilities that exceed typical startup benchmarks. This can lead to higher retention, better governance, and stronger product-market fit over time.

 

Moreover, some corporates are now embedding startup staff into internal innovation teams—a reverse mentorship model that enhances agility on both ends.

 

Creating a Hybrid Funding Model

Another key development is the rise of co-investment models involving both CVCs and traditional VCs. According to MAGNiTT, nearly 87% of CVC-backed deals in Saudi Arabia during 2022–2023 included participation from institutional or regional venture capital funds. This hybrid approach diversifies the risk profile and expands the strategic bandwidth of the startup.

 

Startups that operate under this dual-investor structure often find themselves better positioned to attract international investors during later stages, particularly Series B and beyond, due to the credibility and operational grounding provided by corporate stakeholders.

 

Toward a Sustainable Innovation Ecosystem

Ultimately, the growth of CVC in Saudi Arabia is helping to mature the startup ecosystem in a way that is structurally sustainable. It is bridging the gap between experimental tech and industrial adoption. And in doing so, it is laying the groundwork for long-term ecosystem resilience—where innovation is not only celebrated, but continuously deployed, scaled, and institutionalized.

 

In short, CVCs in Saudi Arabia are not merely supporting startups—they are scaffolding a future where startups become part of the national economic architecture.

As Saudi Arabia continues to implement Vision 2030, the role of CVC is expected to expand further. Corporations are likely to increase their investments in startups, fostering innovation and contributing to the Kingdom's economic transformation. The synergy between corporate objectives and national goals positions CVC as a powerful tool for driving sustainable growth and positioning Saudi Arabia as a hub for innovation in the region.

 

The Startup MVP: Your First Step Toward Product-Market Fit

Ghada Ismail

 

An MVP is not a prototype or a half-baked concept. It’s a functional product just stripped down to its core. It includes the most essential features that solve your customers' main problem. Think of it as the shortest path between your idea and real user feedback.

Instead of spending months building the “perfect” app or platform, you build something usable and release it early. This way, you avoid wasting time and money on features nobody wants.

 

Why MVPs Matter in the Startup Journey

  1. Validation Before Scaling
    Your MVP helps you test the market before committing heavy resources. You’ll find out if there’s actual demand — and learn what users really care about.
  2. Faster Time to Market
    Building an MVP helps you launch quickly. And in the startup world, speed often beats size.
  3. Smarter Use of Resources
    Startups usually work with tight budgets. An MVP helps you focus only on what matters, reducing risk and avoiding feature bloat.
  4. Informed Product Decisions
    By releasing early, you gather real-world data. That feedback becomes your compass for what to build next.

 

What an MVP Is Not

  • It’s not a buggy or unpolished product. It should still be functional and user-friendly.
  • It’s not a test run with your friends and family. Real users provide real feedback.
  • It’s not the final version. It’s the beginning of a learning process.

 

Examples of MVPs in Action

  • Instagram started as a photo-sharing app with just a few filters, no stories, no messaging.
  • Dropbox first launched with a video explaining how the product would work, even before it was fully built.
  • Uber began as a simple app connecting black car drivers with iPhone users in San Francisco.

These MVPs were not flashy. They were focused.

 

Tips for Building Your MVP

  • Identify the core problem you’re solving.
  • List the must-have features and ditch the rest.
  • Choose the right tools for speed and simplicity.
  • Build, release, and listen to your users.
  • Iterate based on actual usage and feedback.

 

Final Thoughts: MVP Is a Mindset

Building an MVP isn’t just a tactic,  it’s rather a mindset. It encourages startups to learn, adapt, and grow in the most efficient way possible. In the fast-paced world of entrepreneurship, launching smart can be just as important as launching fast.

So if you’re at the early stage of your startup journey, don’t wait for perfect. Start with an MVP and let your users shape what comes next.

 

AI at the Core: The Rise of Generative-First Startups in the Middle East

Kholoud Hussein 

 

In the rapidly evolving landscape of artificial intelligence (AI), a new breed of startups is emerging in Saudi Arabia and the broader Middle East and North Africa (MENA) region. These are generative AI-first startups—companies that are not merely incorporating AI into their operations but are fundamentally built around generative AI technologies. This strategic focus positions them at the forefront of innovation, offering scalable solutions across various sectors.

 

Defining Generative AI-First Startups

 

A generative AI-first startup is characterized by its foundational reliance on generative AI models. Unlike traditional companies that may adopt AI tools to enhance existing processes, these startups are conceived with AI at their core, leveraging technologies such as large language models (LLMs), generative adversarial networks (GANs), and other advanced algorithms to create novel content, solutions, or services.

 

Beyond Tools: Generative AI as the Core Business Model

 

In these startups, generative AI is not an auxiliary tool but the central component of their value proposition. This paradigm shift enables the creation of products and services that were previously unattainable, allowing for unprecedented levels of personalization, efficiency, and scalability. For instance, in the healthcare sector, generative AI can analyze vast datasets to generate personalized treatment plans, while in education, it can create customized learning materials tailored to individual student needs.

 

This approach also facilitates rapid prototyping and deployment, as AI models can be trained and fine-tuned to adapt to specific market demands swiftly. Consequently, generative AI-first startups can achieve significant market penetration with relatively lean operational structures, often requiring fewer human resources compared to traditional enterprises.

 

Prominent Generative AI-First Startups in Saudi Arabia and MENA

 

Several startups in Saudi Arabia and the MENA region exemplify the generative AI-first model:

  • Mozn (Saudi Arabia): Specializes in enterprise AI solutions, including OSOS, a generative Arabic AI model designed for natural language understanding and generation. 
  • Lucidya (Saudi Arabia): Offers a customer experience management platform powered by AI, providing real-time insights and interactions, with a particular focus on Arabic language analysis. 
  • Kinetik (Saudi Arabia): Utilizes generative AI to personalize patient care, analyzing health data to provide tailored health plans and recommendations. 
  • DXwand (Egypt & UAE): Develops AI-powered chatbots and voice assistants, focusing on Arabic and English language support to automate customer service and extract insights from unstructured data. 
  • Seez (UAE): Provides AI-driven solutions for the automotive industry, including an AI-powered virtual assistant that enhances customer support with chatbot functionality and real-time insights. 

 

Strategic Implications for the Region

 

The rise of generative AI-first startups aligns with Saudi Arabia's Vision 2030, which emphasizes technological innovation and economic diversification. By fostering an ecosystem conducive to AI development, the region is positioning itself as a hub for cutting-edge technologies. Investments in AI infrastructure, talent development, and regulatory frameworks are critical to sustaining this growth trajectory.

 

Moreover, the success of these startups demonstrates the region's potential to make a significant contribution to the global AI landscape, offering solutions that address both local and international challenges. As generative AI continues to evolve, the MENA region's proactive engagement with this technology will be instrumental in shaping its economic and technological future.

 

In conclusion, generative AI-first startups represent a transformative force within Saudi Arabia and the MENA region, redefining traditional business models and unlocking new avenues for innovation. Their emergence underscores the importance of embracing advanced technologies to drive sustainable economic growth and competitiveness on the global stage.

 

 

Beyond speed: why dark stores are the next big thing in supply chain revolution

Noha Gad

 

In an era where consumers demand faster deliveries, greater convenience, and seamless shopping experiences, a logistical transformation is occurring behind the scenes: the silent rise of dark stores. These unmarked, tech-driven fulfillment centers are quietly revolutionizing retail infrastructure, emerging as the critical link between digital storefronts and instant delivery expectations in our era of hyper-speed e-commerce and q-commerce.

Recent research showed that the global dark store market is expected to hit $32.91 billion in 2025, with a CAGR of 41%. Meanwhile, the dark store market in the Middle East and North Africa (MENA) is projected to reach $12.1 billion by 2030, growing at a CAGR of 36.1%.

 

What exactly are dark stores?

Unlike traditional retail stores designed for customer foot traffic, dark stores are optimized exclusively for online order fulfillment. They function as micro-warehouses, strategically located in urban centers to enable hyperlocal deliveries, sometimes in as little as 10 to 30 minutes.

These highly automated spaces eliminate all traditional retail elements: no storefronts, shoppers, or checkout lines. Instead, they feature AI-driven inventory systems, robotic pickers, and smart sorting technology operating around the clock. 

By focusing exclusively on high-demand products and leveraging predictive analytics, dark stores simultaneously achieve remarkable speed, reduced waste, and optimal space utilization, making them the perfect fulfillment solution for today's instant gratification economy.

 

Why dark stores are gaining traction in Saudi Arabia

Dark stores are gaining traction in the Kingdom thanks to several key factors aligned with the country’s economic, technological, and consumer trends:

  • Rapid growth of e-commerce. Consumers increasingly prefer quick, convenient online shopping, especially for groceries and everyday essentials. 
  • Demand for super-fast delivery. Dark stores enable 10-to-30-minute deliveries, meeting rising expectations for speed. Applications like Nana, Ninja, and Haseel leverage dark stores to offer instant grocery delivery.
  • Urbanization and high population density. Cities like Riyadh, Jeddah, and Dammam have dense populations, making dark stores cost-effective for covering large demand areas.
  • Investment in technology and startups. Saudi venture capital firms, such as STV and Jahez, fund quick-commerce startups adopting the dark store model.

 

How dark stores benefit the supply chain in Saudi Arabia 

Dark stores are transforming supply chain efficiency in Saudi Arabia by optimizing logistics, reducing costs, and improving delivery performance. They provide:

  • Faster and more efficient order fulfillment.
  • Lower operational costs.
  • Enhanced inventory management.
  • Scalability for Q-commerce.
  • Reduced delivery costs and carbon footprint
  • Better supplier and retailer collaboration.

Dark stores vs. traditional warehouses vs. micro-fulfillment centers

 

Unlike large warehouses, which are typically located on the outskirts of cities and designed for bulk storage, dark stores are compact, urban-based facilities optimized for speed. They act as hidden retail hubs—stocking high-demand groceries and essentials—and enable platforms like Nana and Jahez to deliver orders in under 30 minutes.

Their proximity to consumers and tech-driven picking systems makes them ideal for Saudis' on-demand culture, though their smaller size limits inventory capacity compared to sprawling traditional warehouses.

 

Meanwhile, traditional warehouses are the backbone of bulk logistics, serving big retailers and manufacturers. While they lack the agility of dark stores, they support large-scale e-commerce operations with lower per-unit storage costs. However, their distance from urban centers slows last-mile delivery.

 

The automated, high-density micro-fulfillment centers (MFCs), often embedded in existing supermarkets or standalone sites, use robotics and AI to fulfill online orders quickly. 

 

Dark stores are poised to play an even bigger role in Saudi Arabia’s retail and logistics landscape, driven by several key trends, notably hyperlocal and on-demand dominance, automation and robotics integration, sustainability and cost optimization, and regulatory and investment support.

Finally, dark stores are more than a passing trend in Saudi Arabia, they’re a strategic evolution in retail and supply chain efficiency. By combining speed, cost savings, and scalability, they address the Kingdom’s unique challenges: urbanization, high digital adoption, and demand for instant gratification.