Noha Gad

The retail landscape in Saudi Arabia has witnessed a significant leap in recent years, driven by rapid technological advancements and the growing demand for convenience.  In a country where digital transformation and innovation are at the forefront, quick commerce (q-commerce) found fertile ground, revolutionizing the way consumers shop online by prioritizing speed and convenience.

Q-commerce, sometimes used interchangeably with ‘on-demand delivery’ and ‘e-grocery’, is e-commerce in a new and faster form. This innovative model combines the efficiency of traditional e-commerce with the immediacy of local delivery services, catering primarily to urban dwellers who seek quick access to everyday essentials like groceries, household items, and prepared meals.

As the demand for rapid delivery solutions has surged, especially in the wake of the COVID-19 pandemic, q-commerce has emerged as a distinct segment within the retail landscape.

Traditional E-commerce Vs. Q-Commerce

Unlike traditional e-commerce, which often involves longer delivery times and a broader product range, q-commerce focuses on a limited selection of high-demand items stored in strategically located micro-fulfillment centers.

These facilities are designed to facilitate swift deliveries using agile transportation methods, such as bicycles or scooters, ensuring that customers receive their orders within an hour or even minutes.

Regarding business models, Saudi q-commerce companies, such as Jahez, HungerStation, Nana, and Floward, utilize small and local warehouses located near urban centers to enable rapid fulfillment of orders. However, traditional e-commerce companies generally rely on larger, centralized distribution hubs that serve a broader geographic area but at the cost of speed.

Q-commerce aligns with modern consumers' desire for instant gratification, where customers expect their orders to arrive almost immediately. It primarily targets urban areas where demand for quick delivery is high and logistics are manageable.

Key Features of Q-commerce

Q-commerce is rapidly transforming the retail sector in Saudi Arabia by offering a unique shopping experience. Here are the key features that define q-commerce:

• Ultra-fast delivery
• Convenience
• Hyperlocal operations
• Limited product range
• Real-time order tracking
• Reliability and quality assurance
• Cost efficiency

Benefits of q-commerce for businesses in Saudi Arabia

The q-commerce market in Saudi Arabia offers numerous advantages for businesses looking to thrive in a competitive marketplace as it is anticipated to reach around four billion orders annually by 2026, backed by increasing consumer demand for fast delivery services and the emergence of new players in the sector. Here are some major benefits of adopting a q-commerce model in the Kingdom:

• Rapid market growth. 
• Enhanced customer experience. 
• Increased operational efficiency
• Access to valuable consumer data
• Flexibility and scalability 
• Competitive advantage

In conclusion, q-commerce is reshaping the retail landscape in Saudi Arabia and beyond, offering businesses an innovative way to meet the growing demand for speed and convenience in shopping. By leveraging ultra-fast delivery services, strategic micro-fulfillment centers, and advanced technology, companies can enhance customer experiences while optimizing their operations.

As the q-commerce market continues to expand, businesses that adapt to this model stand to gain a significant competitive advantage. They can attract a loyal customer base while realizing Vision 2030’s digital transformation and economic diversification goals. 

Ghada Ismail

Securing capital for any startup can be one of the most common challenges in the world of business everywhere, however, in the rapidly evolving entrepreneurial landscape of Saudi Arabia, attracting funds for your startup is no longer just a dream—it's an achievable reality. 

With a robust support system bolstered by government initiatives and a burgeoning network of investors, entrepreneurs are well-positioned to access the capital they need to thrive, yet for some entrepreneurs, navigating the fundraising process can still feel daunting. Whether you're a budding entrepreneur looking for seed funding or an established startup seeking venture capital, understanding the intricacies of the funding landscape is crucial. This mini-guide will walk you through the essential steps to conduct a successful fundraising campaign, helping you unlock the doors to financial support and propel your business toward success.

1. Understand the Funding Landscape

Saudi Arabia offers various funding options, including venture capital, angel investors, crowdfunding, and government grants. Organizations like Monsha'at, the Small and Medium Enterprises General Authority, provide crucial resources and support for startups seeking funding, with a landscape that will help you identify which funding sources align best with your business model.

2. Develop a Strong Business Plan

A well-structured business plan is essential. It should detail your startup's vision, target market, , and financial projections. Investors are keen on understanding how their money will be utilized and the expected return on investment. Ensure your plan is data-driven and well-tailored to the interests of your potential investors.

3. Create an Engaging Pitch Deck

Your pitch deck is your opportunity to make a compelling first impression. It should highlight the problem your startup solves, your innovative solution, and your market strategy. Use visuals and concise data to support your narrative. Remember to practice your pitch so you can deliver it confidently and answer questions effectively.

4. Build Meaningful Connections

Networking is a cornerstone of the fundraising process in Saudi Arabia's entrepreneurial ecosystem. Attend industry events, such as Biban 2024, and local meetups to connect with potential investors, mentors, and fellow entrepreneurs. These gatherings provide an invaluable opportunity to share experiences, exchange ideas, and create lasting relationships.

5. Choose the Right Funding Option

Consider your startup’s stage and funding needs. Early-stage startups might look for seed funding from angel investors, while later stages could attract venture capitalists for Series A rounds. Crowdfunding is also gaining traction in Saudi Arabia an alternative avenue for raising capital by appealing directly to the public.

6. Prepare for Due Diligence

Once you catch an investor’s interest, prepare for a thorough due diligence process. Investors will review your financial records, legal documents, and overall business health. Being transparent and organized during this phase can strengthen trust and potentially lead to smoother negotiations.

To wrap things up, embarking on a fundraising journey for your startup in Saudi Arabia is not just about securing financial backing; it’s an opportunity to connect with a vibrant ecosystem that celebrates innovation and entrepreneurship. By strategically navigating the funding landscape, crafting an engaging narrative, and building authentic relationships, you can turn your vision into reality. Remember, every pitch is a stepping stone toward not only finding investors but also fostering valuable partnerships that can propel your startup forward. As you prepare to take this crucial step, embrace the process with confidence, knowing that the support of the Kingdom’s evolving entrepreneurial environment is with you. Your next chapter of growth awaits—seize the opportunity and unlock the potential that lies ahead!

Kholoud Hussein

Embedded finance is rapidly reshaping how financial services are delivered, integrating them directly into non-financial platforms and everyday business operations. At Seamless KSA 2024, this trend is a focal point, showcasing how fintech, retail, and e-commerce are using embedded finance to revolutionize business interactions, driving new growth opportunities and enhanced customer experiences.

Embedded finance enables businesses to offer payments, lending, insurance, and other financial services within their platforms without relying on third-party financial institutions. For example, e-commerce platforms are now providing Buy Now, Pay Later (BNPL) options, giving customers the ability to finance purchases seamlessly. Saudi companies like Tamara are leading the way, streamlining the customer experience and driving higher sales conversions.

This transformation is not just improving user experiences; it’s also boosting business outcomes. According to industry reports, embedded finance is expected to grow by 25% annually in Saudi Arabia, with small and medium-sized enterprises (SMEs) and retailers benefiting the most. By embedding financial services into their platforms, businesses can unlock new revenue streams, improve customer retention, and make transactions more efficient.

Embedded finance is particularly impactful for SMEs, which often struggle to access traditional financial services. Companies like Lendo and Funding Souq are integrating lending solutions directly into business platforms, allowing small businesses to quickly access working capital, helping them grow and compete in a digital economy.

As Saudi Arabia’s digital economy continues to expand, embedded finance is set to play an even larger role in sectors like insurance, wealth management, and B2B transactions. The innovations showcased at Seamless KSA 2024 highlight the potential of embedded finance to become a core part of the Kingdom’s financial ecosystem, benefiting businesses and consumers alike through seamless, integrated financial services.

Kholoud Hussein 

FinTech has emerged as a powerful tool for driving financial inclusion in Saudi Arabia, especially in 2024, as the Kingdom continues its ambitious journey toward a digital economy under Vision 2030. With a growing number of unbanked and underbanked individuals and small businesses, fintech innovations offer solutions extending beyond traditional banking, bringing more people into the formal financial system and enhancing economic participation.

In Saudi Arabia, where small and medium-sized enterprises (SMEs) make up a significant portion of the economy, many face challenges accessing traditional financial services. FinTech has bridged this gap by providing digital banking, lending platforms, and mobile payment solutions that cater specifically to their needs. Companies like STC Pay, Tamara, and Lendo are leading the way by offering innovative financial products that streamline payments, provide access to credit, and enable seamless transactions. According to a 2024 report by Fintech Saudi, the fintech sector in the Kingdom grew by 54% over the past year, significantly increasing financial accessibility for both individuals and SMEs.

Government initiatives have also played a crucial role in supporting fintech’s impact on financial inclusion. The Saudi Central Bank (SAMA) and Fintech Saudi have implemented regulatory frameworks, such as the Regulatory Sandbox, to foster fintech development and ensure financial products are secure, accessible, and compliant. In a recent statement, SAMA Governor Ayman Al-Sayari remarked, “Fintech is central to our vision of an inclusive financial ecosystem. By empowering underserved communities with digital tools, we are creating opportunities for growth and participation.”

Furthermore, mobile wallets like Mada Pay and Apple Pay have made it easier for consumers to manage their finances without needing a traditional bank account. With more than 75% of the population using smartphones, mobile payment adoption is expected to continue rising, bringing financial services to those previously excluded from the formal banking system.

In conclusion, FinTech is playing a transformative role in financial inclusion in Saudi Arabia, breaking down barriers and creating new opportunities for SMEs and individuals alike. As digital financial services expand, Saudi Arabia is well-positioned to achieve its Vision 2030 goals of creating a more inclusive and digitally-driven economy.

Shaimaa Ibrahim

The cashless economy represents a fundamental transformation in the way financial transactions are being processed globally. In Saudi Arabia, the ambitious Vision 2030 targets enhancing financial inclusion and building a digital environment that fosters a non-cash economy.

Startups working in tech-based sectors play a pivotal role in enhancing the non-cash economy and driving digital transformation in the world in general and Saudi Arabia in particular. These startups contribute to developing innovative solutions that change consumer behavior and promote digital payments.

Importance of non-cash economy

The non-cash economy contributes to accelerating payments, reducing transaction times, enhancing the efficiency of commercial businesses, and lowering operational costs. It also provides unbanked individuals and small-sized enterprises a seamless access to financial services. Hence, the Saudi government adopted several strategies to drive digital transformation by fostering innovation in the fintech industry and upgrading e-payments infrastructure, leading to a leap in digital payments in the Kingdom.

According to figures released by the Saudi Central Bank (SAMA), the share of e-payments in the retail sector reached 70% of total retail payments in 2023, up from 62% in 2022. Additionally, Saudi national payment schemes saw significant growth in 2023 as the number of e-payments processed through these schemes hit 10.8 billion, compared to 8.7 billion transactions in 2022.

Startups and non-cash economy

Startups play a crucial role in driving the Kingdom’s shift towards a non-cash economy, thanks to their innovative solutions that transform the pattern of financial transactions.

Here, we showcase the key factors that make startups the driving force behind Saudi Arabia’s non-cash economy:

• Offering innovative solutions. Startups develop new solutions that offer users convenient and safe payment methods and enhance digital payment culture.
• Enhancing e-commerce.  Startups often establish platforms that streamline online purchases and payments by providing safe and flexible payment options.
• Supporting Vision 2030. Startups in Saudi Arabia spare no effort to realize Vision 2030’s goals of enhancing digital transformation, achieving financial inclusion, and diversifying the national economy away from oil resources.
• Promoting cybersecurity. Cybersecurity is a top priority for startups. That is why they invest heavily in upgrading security measures to protect users' data.
• Boosting financial inclusion. Startups provide financial services for individuals and small-sized enterprises that do not have access to traditional banking services, offering flexible payment solutions that cater to the different needs of all categories.

Finally, startups can play a crucial role in realizing Vision 2030 objectives, backed by the Kingdom’s continuous digitization efforts. By tackling challenges facing startups and bolstering cooperation between government and private sector, Saudi Arabia will be able to create a robust digital economy that fosters sustainable economic development.

Translation: Noha Gad