Shaimaa Ibrahim
Amid the rapid transformations reshaping the global food industry, food technology has emerged as a key driver in revolutionizing how food is produced, distributed, and consumed. In Saudi Arabia, this sector is gaining strong momentum, fueled by Vision 2030’s focus on innovation and sustainability as essential pillars to strengthen food security and create new opportunities for entrepreneurs to deliver cutting-edge solutions tailored to both local and regional markets.
In a significant move, the Ministry of Environment, Water and Agriculture launched the Saudi Agri-Food Technology Alliance in July 2024 — the first of its kind in the region. The alliance brings together over 40 public and private sector entities to accelerate the development and adoption of innovative technologies across the agriculture and food industries.
Therefore, Sharikat Mubasher sat down with Mohammed AlQurashi, CEO & Founder of Saudi FoodTech, a company aiming to harness technology to transform the food supply chain. In this exclusive interview, AlQurashi sheds light on the key challenges facing entrepreneurs in the food tech space, shares his vision for the sector’s future in Saudi Arabia, and highlights the critical role that startups can play in achieving self-sufficiency and boosting the Kingdom’s competitiveness in the global food landscape.
How was Saudi FoodTech founded, and what is its vision and mission for the food technology sector?
Saudi FoodTech was established to catalyze the Kingdom's transformation into a global hub for food and agri-techinnovation. Recognizing the critical need to enhance food security and sustainability, our mission is to foster an ecosystem in KSA for the world that accelerates innovation, investment, and collaboration in this sector. By connecting global and local startups, investors, corporates, and policymakers, we aim to drive the development of sustainable, tech-driven solutions in food and agriculture, in alignment with Saudi Arabia's Vision 2030.
What services does Saudi FoodTech offer to support entrepreneurs and startups within the food technology industry?
We provide a comprehensive suite of services designed to support startups at various stages of their development. This includes facilitating connections with corporates and investors, organizing year-round industry events across Saudi cities to enhance visibility and partnership opportunities, and launching innovation challenges like the upcoming 2025 edition of the Saudi Agri-FoodTech Challenge which we will announce soon. Additionally, we offer support with commercialization and integration into corporate value chains, aiming to enable practical, high-impact engagement that accelerates innovation within the ecosystem.
Can you share insights into the three editions of Saudi FoodTech, including the number of entrepreneurs and investors involved, as well as key partnerships formed?
Over the course of three editions, Saudi FoodTech has engaged more than 1,000 stakeholders, including startups, investors, corporates, and government entities. Our events and programs have led to meaningful investment outcomes, with several startups securing funding or advancing co-investment discussions. We'vealso facilitated strategic visits for startups from MEWA’s accelerator program to Saudi’s industry leaders like NADEC, AlTanmiah, and Jahez, creating direct pathways between early-stage innovators and key corporate players. We are currently focused on engaging global VCs who invest in the food and agri sectors, to bring them and their portfolios to the Kingdom.
Could you provide more details about the companies that have recently joined Saudi FoodTech?
We collaborate with a growing network of companies across the food and agriculture sectors. Recent initiatives include partnerships to facilitategreenhouse-based Taif rose production and early efforts to connect rose farmers with AgriTech startups. These projects reflect our broader goal of integrating innovation into heritage-based sectors with untapped commercial potential. We believe there is a massive opportunity for Saudi agri and food businesses to embed technology and go global.
Is there an increasing interest among startups in developing sustainable solutions within the food technology sector? What are the most notable innovations that Saudi FoodTech is focusing on?
Yes, there's a notable increase in interest among startups in developing sustainable solutions. Key areas of focus include controlled environment agriculture, smart irrigation and water-efficient systems, supply chain digitization and traceability, and localized, high-value ingredient development. Saudi FoodTech is committed to supporting startups that address deeply local challenges while contributing to broader food security and environmental goals.
What are the primary challenges facing food technology startups in Saudi Arabia, and what strategies can be implemented to overcome them?
Key challenges include access to early-stage capital, limited commercialization and piloting infrastructure, and building relationships with industry partners and decision-makers. Our strategy focuses on closing these gaps through matchmaking between startups, corporates, and investors, structured investment readiness programs, and innovation challenges to validate solutions and open upmarket access. From our conversations, and by building awareness of Saudi Arabia’s food and agri sector, we have seen investor interest increase.
We believe that enabling structured engagement across the ecosystem is key to accelerating growth.
How do you envision the future of smart agriculture and food technology in the Kingdom, especially with growing government support? What role do startups play in driving innovation in this field?
The future of food and agriculture in Saudi Arabia is smart, sustainable, and tech-enabled. With strong policy support under Vision 2030, the sector is rapidly transforming, and startups are playing a vital role in that shift. From precision agriculture and alternative proteins to climate-smart farming, startups bring the agility and innovation required to tackle local challenges at scale. Saudi FoodTech’s role is to support and scale those efforts through strategic connections and ecosystem-building.
What are thefuture plansand goals for Saudi FoodTech moving forward?
In 2025, our focus is on launching the Saudi Agri-FoodTech Challenge, expanding our year-round event calendar across multiple Saudi cities, publishing ecosystem insights, and elevating thought leadership. We also aim to build long-term partnerships to support commercialization, policy dialogue, and investment opportunities. Our broader goal is to make Saudi FoodTech a globally recognized platform that drives innovation, investment, and sustainable growth across the Kingdom’s food and agriculture sectors