Empowering Growth: How Apex Group is Redefining Financial Services in the Middle East

Jan 22, 2025

Kholoud Hussein 

 

As the Middle East continues to experience transformative economic growth, driven by diversification initiatives and rapid advancements in financial services, global companies like Apex Group are playing a critical role in shaping the region's future. With its extensive expertise and a global presence spanning over 112 offices worldwide, Apex Group has emerged as a trusted partner for businesses seeking tailored financial solutions.

 

In an exclusive interview with Sharikat Mubasher, Christiane El Habre, the Regional Managing Director - Middle East, discusses Apex Group's strategic focus on supporting economic transformation in the GCC, particularly in Saudi Arabia, a key market under Vision 2030. El Habre elaborates on the company’s efforts to empower the private sector, streamline regulatory processes, and integrate innovative solutions that drive sustainable growth across the region.

 

The following interview offers a deep dive into how Apex Group combines its global reach with localized expertise to redefine the financial services landscape, creating long-term value for clients while supporting the region's ambitious economic goals.

 

With Apex Group's extensive global presence, how does the MENA region fit into the company’s broader growth strategy, particularly in terms of expanding services and building regional partnerships?

Apex Group has operated in the Middle East since 2006, offering unmatched local expertise and global reach. The Company has over 120 professionals on the ground in the region, providing end-to-end financial solutions to clients in the UAE, Bahrain, and Saudi Arabia.             
 

Apex Group has strategic partnerships with key regional players, such as Mubadala, supporting our delivery of tailored, one-stop solutions – covering the full value chain and supporting clients’ capital-raising goals.      
 

These capabilities support the region's rapid growth and evolving market demands; as the Middle East becomes a global nexus for asset managers.  

Our focus remains on driving regional partnerships while contributing to developing the financial ecosystem across the MENA region.           

 

Saudi Arabia is rapidly emerging as a business hub in the GCC. What are Apex Group’s primary objectives and strategies for strengthening its presence in the Kingdom, and what unique opportunities does the market present?           

Enhancing Apex Group’s presence in Saudi Arabia is core to our Middle East growth strategy. We opened our Saudi office in 2024, with a plan to increase our in-country presence over the next year.

Apex Group’s capabilities – providing tailored financial solutions to sovereign wealth funds, family offices, and mid-sized enterprises – will be invaluable in supporting the Kingdom’s ambitious Vision 2030 goals.      

For our clients, Vision 2030’s goals of driving economic diversification, private sector development, and infrastructure spending, open significant opportunities to create value via private equity, venture capital, and impact-driven investments.    
 

Given the economic diversification goals under Saudi Vision 2030 and similar initiatives across the GCC, how does Apex Group’s cross-jurisdictional service model support these transformations?

Apex Group’s cross-jurisdictional service model enables clients to seamlessly manage operations across the GCC and beyond. By combining local expertise with global capabilities, we help clients navigate complex regulatory environments and achieve their asset management and/or capital-raising objectives. 

Our comprehensive service offerings — from fund administration and corporate management to capital markets and transactions support — empower asset managers to actively engage with the Vision 2030 agenda; fostering innovation, diversification, and growth.    

Apex Group prides itself on global reach and local service. How does this approach translate into operational efficiency and value creation for clients in Saudi Arabia and the MENA region?

Our global reach ensures clients can access a vast network of resources, while our local teams deliver solutions tailored to regional needs – while remaining cognisant of differing regulatory approaches across markets.        


This hybrid approach allows Apex Group to offer operational efficiencies, reduce complexity, and enhance value for clients. Across the Middle East, our hands-on local teams work closely with clients to provide solutions aligned with their strategic goals and supported by a global infrastructure offering scalability and innovation.           

What role does Apex Group play in strengthening the financial infrastructure across the GCC? Are there specific services or innovations you are introducing to meet the region’s evolving financial and regulatory needs?         

Apex Group plays an active, collaborative role in the GCC’s evolving regulatory landscape. We work closely and continuously engage with regulators to foster a positive business environment for asset managers and portfolio companies. We are an active member of the Middle East Investment Association, advocating for industry interests and working toward shared goals.     

At an individual level, Apex Group is committed to nurturing the financial leaders of tomorrow; partnering with universities to create internship opportunities, building pathways for young professionals to enter the industry and thrive.     
 

This talent pipeline is critical for the long-term success and viability of asset managers operating in the region.    

How does Apex Group plan to support the growth of private sector enterprises in Saudi Arabia and the GCC, particularly mid-sized and family-owned businesses looking to scale or internationalize?

Apex Group has considerable experience in helping clients access international markets and expand to meet business goals.   

For asset managers, we are adept at helping them navigate regulatory complexity, raise capital, and engage with prospective investors – critical items for successful international expansion.

Mid-sized and family-owned businesses benefit from our corporate management and back-office function expertise. Specifically, we enable business leaders to concentrate on growing their business while we manage HR, accounting, or bookkeeping functions – reducing risk exposure, enhancing controls, and improving service quality.

 

Apex Group’s turnkey solution, Apex BASE, supports efficient expansion support for fast-growing businesses – helping them understand regulatory requirements, jurisdictional complexity, and noncompliance risks.

 

The MENA region has diverse economic landscapes and regulatory frameworks. How does Apex Group customize its offerings to cater to the specific needs of clients across different jurisdictions in the region?    

Apex Group has a deep understanding of MENA’s diverse regulatory landscapes; accumulated via consistent, collaborative discussions with regional regulators. 

This insight allows us to offer customized solutions addressing each jurisdiction’s specific needs; so, clients can seamlessly operate across markets and achieve business goals.         

In each jurisdiction, our on-the-ground teams play invaluable roles in helping clients understand regulatory requirements, while encouraging positive regulatory evolutions when needed. This helps cement MENA’s growing status as a global hub for asset managers and investors.

 

How is Apex Group leveraging technology and digital innovation to enhance its services in the MENA region, particularly in Saudi Arabia, where digital transformation is a national priority?

 

Technology is at the core of Apex Group’s service delivery. Our proprietary cross-asset platform streamlines fund administration, investor relations, and compliance processes, ensuring efficiency and transparency for clients. 

 

In Saudi Arabia, where digital transformation is a key national goal, we are introducing innovative solutions leveraging AI and data analytics - to enhance decision-making and operational efficiency. 

Sustainability is increasingly becoming a focus in the GCC. What steps is Apex Group taking to integrate ESG (Environmental, Social, Governance) considerations into its services for clients in Saudi Arabia and the broader MENA region?

 

ESG has been a key consideration for Apex Group for over 15 years. Our dedicated ESG brand, Holtara, supports clients across the full investment lifecycle, from fundraising to exit.

 

Specifically, we advise and enable clients to understand the evolving ESG landscape – including in the GCC – giving them the ability to conduct informed ESG assessments; drawing on a proven methodology and industry-leading sustainability experts.

 

These capabilities enable clients to incorporate ESG into their operations, and their portfolio companies – aligning closely with the GCC’s broader push to responsible investment and sustainable growth.

 

What are Apex Group’s long-term plans for further growth and investment in the MENA region? Are there specific sectors or markets within the GCC that you view as key drivers for the company’s expansion?

 

Apex Group’s long-term strategy in the MENA region focuses on expanding our presence in high-growth markets such as Saudi Arabia and the UAE. Key sectors include private equity, venture capital, and real assets; aligning with regional diversification and private sector growth goals.   
            
Our commitment to building strong regional partnerships, leveraging technology, and investing in local talent ensures we will remain a key player in the GCC’s evolving financial landscape.

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Saudi Arabia’s New Breed of Entrepreneurs: When Influencers Become CEOs

Ghada Ismail

 

Suppose that the influencers just take selfies and share snap-winning captions all day long? Think again. In Saudi Arabia, the social media stars that you glance over every day are now occupying the head seats of boardroom tables, building brands, making startups, and leading companies that are making waves.

 

It's a revolution that can't be ignored. With millions of followers at their fingertips, these influencers have done more than sell products; they've established trust, built personal brands, and discovered the secret to turning passion into profit. Today, they're using that clout to create businesses that don't just track trends. They set them!

 

From fashion and beauty to tech and F&B, Saudi influencers are proving that the leap from content creator to company founder isn’t just possible; it’s becoming the new normal. In this blog, we’ll dive into the stories of some of Saudi Arabia’s most successful influencer-turned-entrepreneurs and see how they're redefining what it means to be a CEO in today’s digital-first economy.

 

Ready to meet Saudi businesses' new faces? Let's get in. Welcome to the new world where Saudi influencers are swapping followers for founder titles and making serious moves in markets far from the usual beauty and fashion paths.

 

Ibrahim Al Hajjaj: From Stand-Up Star to Startup Starter

You know him as the master of sharp wit and grounded characters, but Ibrahim Al Hajjaj is doing more than just making people laugh; he's building the business of entertainment.

Behind the limelight, Ibrahim has been busy opening stand-up comedy houses and forward-thinking production houses, driving Saudi Arabia's entertainment industry from amateur to business-class.

It's a high-stakes gamble, putting him not only as an entertainer but also as one of the driving forces shaping the future of the industry.

 

Ghaith Marwan: Turning Adventures into Investments

Known for his energetic travel videos and larger-than-life personality, Ghaith Marwan didn’t stop at entertainment. He’s quietly invested in the food and beverage scene and hospitality projects, bringing his adventurous spirit to real-world businesses. For Ghaith, the thrill of the journey isn’t just online; it’s embedded in every venture he backs.

 

Bader Saleh: From Viral Videos to Serious Ventures

Remember the viral sketches from ‘Eish Elly?’

Bader Saleh utilized his online fame and took it as a launching pad to develop content tech startups and media creativity platforms. Being at the forefront of media trends, Bader is showing that content creators' future is about taking charge of their art and their enterprises.

 

Ahmad Al Shugairi: Spurring Change, Establishing Enterprises

Saudi youth have been inspired by Ahmad Al Shugairi for decades on programs like 'Khawatir'.

But his influence did not remain limited to screen; it translated into tangible projects, from publishing ventures to social initiatives targeted at innovation, education, and empowering youths. Ahmad's life proves that when purpose is merged with influence, real social change follows.

 

Faisal Al Basri: Revolutionizing the E-commerce Game

Faisal Al Basri, famous for his biting remarks on business and technology, did not just talk about entrepreneurship; he lived it. With his venture into e-commerce and online platforms, Faisal has encouraged local products and created new opportunities for SMEs to expand online. He's the ultimate example of how content creators can turn digital knowledge into real business success.

 

The Rise of a New Entrepreneurial Generation

Saudi social media influencers are demonstrating that today, influence is not a matter of numbers; it's a matter of doing. They have progressed from being just creators to being real business players and cultural influencers. There are lessons for us on how digital natives can turn their skills and audience relationships into profitable businesses.

 

This is not just indicative of the rise of influencer marketing but of the emergence of a new generation of digital businesspeople who are revolutionizing business and culture. With these digital business people creating their brands, they're not just changing their own destinies but even rewriting the success recipe in Saudi Arabia and beyond.

 

The bottom line is clear: influence in the new world isn't about being seen; it's about using your platform. The social media influencers in Saudi Arabia are showing us all just how much that is possible.

Bootstrapping vs. Venture Capital: Which Path Should Startups Choose in 2025?

Kholoud Hussein 

 

In the dynamic world of startups, one of the most critical decisions founders face is choosing between bootstrapping and seeking venture capital (VC) funding. Each path offers distinct advantages and challenges, and the optimal choice often depends on the startup's goals, industry, and growth strategy. This article delves into the current landscape, providing insights and data to help entrepreneurs make informed decisions.

 

Understanding Bootstrapping and Venture Capital

 

Bootstrapping involves building a company using personal finances or operating revenues. This approach allows founders to maintain full control over their business but may limit the speed and scale of growth due to resource constraints.

 

Venture Capital, on the other hand, entails raising funds from investors in exchange for equity. This influx of capital can accelerate growth and provide access to valuable networks, but often comes with expectations of rapid scaling and potential dilution of ownership.

 

The Current Funding Landscape

In 2024, global venture capital funding experienced a modest increase, reaching approximately $83 billion, up from $75 billion in 2023. However, this figure remains below the peak levels seen in 2021, indicating a more cautious investment environment.

 

Notably, the AI sector dominated VC investments, securing nearly $100 billion globally—a significant 80% increase from the previous year. This trend underscores the importance of aligning with investor interests when seeking VC funding.

 

Conversely, bootstrapping has gained traction among startups. In 2024, over 38% of startups globally began without external funding, up from 26% in 2019. This shift reflects a growing desire among entrepreneurs to retain control and build sustainable businesses without external pressures.

 

Success Rates and Considerations

Startup success rates remain a critical factor in funding decisions. First-time founders have an 18% success rate, while those with prior experience see a 30% success rate. These statistics highlight the challenges startups face, regardless of the funding approach

.

Bootstrapping Pros:

  • Control: Founders retain full ownership and decision-making authority.
  • Sustainability: Focus on profitability and sustainable growth.
  • Flexibility: Ability to pivot without external approval.

Bootstrapping Cons:

  • Limited Resources: Slower growth due to funding constraints.
  • Risk: Personal financial exposure.
  • Scalability: Challenges in scaling operations quickly.

Venture Capital Pros:

  • Capital: Access to significant funding for rapid growth.
  • Expertise: Guidance and mentorship from experienced investors.
  • Networking: Connections to potential partners, customers, and talent.

Venture Capital Cons:

  • Dilution: Loss of ownership and control.
  • Pressure: Expectations for rapid growth and returns.
  • Alignment: Potential conflicts between founder vision and investor goals.

 

Industry-Specific Insights

Certain industries may favor one funding approach over the other. For instance, SaaS companies often benefit from bootstrapping due to lower initial capital requirements and recurring revenue models. However, sectors like biotechnology or hardware, which require substantial upfront investment, may necessitate VC funding.

 

In 2024, bootstrapped SaaS businesses experienced a decline in growth rates, with median growth dropping 27 percentage points in less than a year. This trend suggests that while bootstrapping offers control, it may limit scalability in certain contexts.

 

Making the Right Choice

 

When deciding between bootstrapping and VC funding, consider the following:

  • Business Model: Does your model require significant upfront investment?
  • Growth Objectives: Are you aiming for rapid expansion or steady, sustainable growth?
  • Risk Tolerance: Are you comfortable with personal financial risk, or do you prefer shared risk with investors?
  • Control: How important is maintaining full control over your company?
  • Market Conditions: Is the current investment climate favorable for your industry?

 

Finally, both bootstrapping and venture capital offer viable paths for startups, each with unique advantages and challenges. Bootstrapping provides control and sustainability but may limit growth potential. Venture capital offers resources and acceleration but comes with expectations and potential loss of control.

 

Ultimately, the choice depends on your business model, goals, and personal preferences. By carefully evaluating these factors and staying informed about market trends, you can make a decision that aligns with your vision and sets your startup on the path to success.

 

AlQurashi: Saudi Foodtech Sets Sights on Becoming Global Investment Hub

Shaimaa Ibrahim

 

Amid the rapid transformations reshaping the global food industry, food technology has emerged as a key driver in revolutionizing how food is produced, distributed, and consumed. In Saudi Arabia, this sector is gaining strong momentum, fueled by Vision 2030’s focus on innovation and sustainability as essential pillars to strengthen food security and create new opportunities for entrepreneurs to deliver cutting-edge solutions tailored to both local and regional markets.

In a significant move, the Ministry of Environment, Water and Agriculture launched the Saudi Agri-Food Technology Alliance in July 2024 — the first of its kind in the region. The alliance brings together over 40 public and private sector entities to accelerate the development and adoption of innovative technologies across the agriculture and food industries.

Therefore, Sharikat Mubasher sat down with Mohammed AlQurashi, CEO & Founder of Saudi FoodTech, a company aiming to harness technology to transform the food supply chain. In this exclusive interview, AlQurashi sheds light on the key challenges facing entrepreneurs in the food tech space, shares his vision for the sector’s future in Saudi Arabia, and highlights the critical role that startups can play in achieving self-sufficiency and boosting the Kingdom’s competitiveness in the global food landscape.

 

How was Saudi FoodTech founded, and what is its vision and mission for the food technology sector? 

 Saudi FoodTech was established to catalyze the Kingdom's transformation into a global hub for food and agri-techinnovation. Recognizing the critical need to enhance food security and sustainability, our mission is to foster an ecosystem in KSA for the world that accelerates innovation, investment, and collaboration in this sector. By connecting global and local startups, investors, corporates, and policymakers, we aim to drive the development of sustainable, tech-driven solutions in food and agriculture, in alignment with Saudi Arabia's Vision 2030. 

 

What services does Saudi FoodTech offer to support entrepreneurs and startups within the food technology industry?

We provide a comprehensive suite of services designed to support startups at various stages of their development. This includes facilitating connections with corporates and investors, organizing year-round industry events across Saudi cities to enhance visibility and partnership opportunities, and launching innovation challenges like the upcoming 2025 edition of the Saudi Agri-FoodTech Challenge which we will announce soon. Additionally, we offer support with commercialization and integration into corporate value chains, aiming to enable practical, high-impact engagement that accelerates innovation within the ecosystem. 

 

Can you share insights into the three editions of Saudi FoodTech, including the number of entrepreneurs and investors involved, as well as key partnerships formed?

Over the course of three editions, Saudi FoodTech has engaged more than 1,000 stakeholders, including startups, investors, corporates, and government entities. Our events and programs have led to meaningful investment outcomes, with several startups securing funding or advancing co-investment discussions. We'vealso facilitated strategic visits for startups from MEWA’s accelerator program to Saudi’s industry leaders like NADEC, AlTanmiah, and Jahez, creating direct pathways between early-stage innovators and key corporate players. We are currently focused on engaging global VCs who invest in the food and agri sectors, to bring them and their portfolios to the Kingdom. 

 

Could you provide more details about the companies that have recently joined Saudi FoodTech?

 We collaborate with a growing network of companies across the food and agriculture sectors. Recent initiatives include partnerships to facilitategreenhouse-based Taif rose production and early efforts to connect rose farmers with AgriTech startups. These projects reflect our broader goal of integrating innovation into heritage-based sectors with untapped commercial potential. We believe there is a massive opportunity for Saudi agri and food businesses to embed technology and go global. 

 

Is there an increasing interest among startups in developing sustainable solutions within the food technology sector? What are the most notable innovations that Saudi FoodTech is focusing on?

 Yes, there's a notable increase in interest among startups in developing sustainable solutions. Key areas of focus include controlled environment agriculture, smart irrigation and water-efficient systems, supply chain digitization and traceability, and localized, high-value ingredient development. Saudi FoodTech is committed to supporting startups that address deeply local challenges while contributing to broader food security and environmental goals. 

 

What are the primary challenges facing food technology startups in Saudi Arabia, and what strategies can be implemented to overcome them?

Key challenges include access to early-stage capital, limited commercialization and piloting infrastructure, and building relationships with industry partners and decision-makers. Our strategy focuses on closing these gaps through matchmaking between startups, corporates, and investors, structured investment readiness programs, and innovation challenges to validate solutions and open upmarket access. From our conversations, and by building awareness of Saudi Arabia’s food and agri sector, we have seen investor interest increase. 

 We believe that enabling structured engagement across the ecosystem is key to accelerating growth. 

 

How do you envision the future of smart agriculture and food technology in the Kingdom, especially with growing government support? What role do startups play in driving innovation in this field? 

The future of food and agriculture in Saudi Arabia is smart, sustainable, and tech-enabled. With strong policy support under Vision 2030, the sector is rapidly transforming, and startups are playing a vital role in that shift. From precision agriculture and alternative proteins to climate-smart farming, startups bring the agility and innovation required to tackle local challenges at scale. Saudi FoodTech’s role is to support and scale those efforts through strategic connections and ecosystem-building. 

 

What are thefuture plansand goals for Saudi FoodTech moving forward?

 In 2025, our focus is on launching the Saudi Agri-FoodTech Challenge, expanding our year-round event calendar across multiple Saudi cities, publishing ecosystem insights, and elevating thought leadership. We also aim to build long-term partnerships to support commercialization, policy dialogue, and investment opportunities. Our broader goal is to make Saudi FoodTech a globally recognized platform that drives innovation, investment, and sustainable growth across the Kingdom’s food and agriculture sectors

 

Why emotional intelligence is the secret weapon of successful entrepreneurs

Noha Gad

 

Have you ever wondered why some entrepreneurs build thriving, resilient businesses while others with great ideas still struggle? The difference often is not IQ, experience, or luck, it is emotional intelligence (EI). Studies show that 90% of top-performing leaders excel in EI, mastering skills like self-awareness, empathy, and adaptability. In this blog, we will explore why EI is a non-negotiable superpower for entrepreneurs and how you can develop it to future-proof your success.

 

What is emotional intelligence?

Emotional Intelligence (EI) is the ability to recognize, understand, and manage your own emotions while effectively navigating the emotions of others. Unlike IQ, which measures cognitive ability, EI focuses on the interpersonal and intrapersonal skills that drive meaningful relationships and sound decision-making. 

Psychologist Daniel Goleman’s widely accepted framework breaks EI into five core competencies: self-awareness, self-regulation, motivation, empathy, and social skills. For entrepreneurs, mastering these components is not just about being ‘likable’, it is a strategic advantage that fuels leadership, negotiation, and resilience in high-stakes environments.

How EI triggers entrepreneurs’ success and growth

Entrepreneurs with high emotional intelligence do not just build businesses, they build loyal teams, devoted customers, and resilient organizations. Those who master EI make sharper decisions under pressure because they recognize how stress biases judgment. 

Additionally, leaders with high self-awareness create environments where talent thrives, reducing turnover by half, compared to visionary founders who prioritize ideas over people.

Perhaps most crucially, EI builds the resilienceto endure entrepreneurial lows. Research showed that founders with strong emotional skills are three times more likely to survive past five years.

In an era of artificial intelligence (AI) and automation, emotional intelligence remains the ultimate competitive edge. While technology handles tasks, entrepreneurs who excel in empathy, self-regulation, and social awareness will always own the human advantage: the ability to turn transactions into loyalty and ideas into lasting impact.

 

Low EI signs and their impact on entrepreneurs’ performance

Entrepreneurs who lack emotional intelligence often unknowingly create their biggest obstacles. Here are some low EI signs that can negatively affect entrepreneurs’ performance:

  • Conflict mismanagement: founders who dismiss team concerns as a default to aggressive responses frequently face toxic workplace cultures and high turnover.
  • Impulsive decision-making: Entrepreneurs who cannot regulate their emotions often chase shiny objects, suddenly pivoting strategies after one setback or overcommitting resources to emotionally charged projects.
  • Burnout contagion: Founders who ignore their own stress signals typically fail to recognize team exhaustion until it is too late.
  • Empathy blind spots in customer relations: Entrepreneurs who cannot step outside their own perspective often launch tone-deaf initiatives. These missteps do not just waste marketing dollars, but they erode brand trust that can take years to rebuild.

 

How to Develop EI as an Entrepreneur

Developing emotional intelligence is not about personality overhaul, it is targeted skill-building. Here are key practical strategies entrepreneurs can adopt to develop their EI:

  • Self-awareness audits. Block 15 minutes weekly to journal emotional triggers during high-stakes meetings or decisions. Tools like mood-tracking applications or 360-degree feedback surveys reveal blind spots.
  • self-regulation. Adopt the "10-second rule" before responding to provocations, then ask, "Will this reaction serve my long-term goals?" 
  • Empathy development. This requires active practice. You can replace solution-oriented listening with validation.

 

 

Finally, emotional intelligence emerges as the last unconquerable advantage in an era where AI handles analytics and capital flows freely. Along with brilliant ideas, entrepreneurs need to forge unshakable team loyalty, navigate crises with grace, and instinctively understand unmet human needs to thrive.

Crypto in Saudi Arabia: Balancing Caution with Innovation

Ghada Ismail

 

Cryptocurrencies have evolved from niche tech curiosity to global financial phenomenon in just over a decade. As Bitcoin, Ethereum, and an increasing number of altcoins draw in investors, developers, and policymakers alike, governments are increasingly active in the digital asset ecosystem, not only to regulate it but to join in.

 

From China's digital yuan to Bitcoin as a form of tender in El Salvador, countries are experimenting with blockchain-based currencies in very different forms. In the Gulf, the UAE is already well ahead of the pack as a regional hub for crypto. So, Saudi Arabia?

 

With the Kingdom raising its bet on new tech, financial infrastructure, and digitalization as a component of Vision 2030, the idea of a national cryptocurrency or, at least, a blockchain-based coin with public utility, appears more prescient than ever. Is the time right, though, for Saudi Arabia to print its own crypto coin?

We'll explain what a cryptocurrency is first, and how it contrasts with a CBCC before getting into it.

 

What Really is a Cryptocurrency

A cryptocurrency is a digital or virtual currency that uses blockchain technology to secure and confirm transactions. Most cryptocurrencies, unlike government-issued and controlled fiat currencies, are decentralized; they are not dependent on central powers. Bitcoin, launched in 2009, was the first and remains the most well-known example. Others like Ethereum, Solana, and Ripple have since emerged with specialized use cases, from programmable contracts to super-fast cross-border payments.

What sets cryptocurrencies apart is that they are peer-to-peer: Payments can be sent directly between users without the involvement of intermediaries like banks. They are also typically supply-capped, which makes them attractive to those who see them as an inflation hedge. But they are highly volatile, unregulated in most places, and have been criticized for their use in speculative trading, fraud, and money laundering.

 

CBDCs and Cryptocurrencies: A Major Distinction

Even as both employ blockchain or distributed ledger technologies, central bank digital currencies (CBDCs) and cryptocurrencies are fundamentally different.

• A CBDC is central bank-issued and guaranteed. It is a tender of law, like cash or traditional bank deposits, but digital. CBDCs are intended to be stable, controlled, and part of a country's monetary system. It's intended to mimic and perhaps replace cash's role.

• Whereas a cryptocurrency is typically private, unregulated, and not a legal tender, its value is determined by the market forces rather than by a central authority, and it's more of an asset than a currency.

In essence, CBDCs aim to bring state-controlled money into the digital sphere, whereas cryptocurrencies threaten it. Some governments have embraced crypto cautiously, while others are building CBDCs as an indigenously safe and sovereign alternative to the digital currency revolution.

 

Bitcoin and Ethereum: The Cornerstones of the Crypto Ecosystem

Bitcoin and Ethereum remain the two most recognized and widely adopted cryptocurrencies around the world. 

Bitcoin, often referred to as digital gold, was the first cryptocurrency to gain mainstream attention, valued for its decentralized nature and capped supply of 21 million coins. It’s often seen as a store of value and hedge against inflation, especially in markets where traditional currencies face volatility. Its prominence has helped open the door for greater awareness and interest in digital assets across the region.

Ethereum, on the other hand, has carved out a unique position beyond just being a cryptocurrency. Its blockchain powers a vast ecosystem of decentralized applications (dApps), smart contracts, and innovative financial tools, such as Decentralized Finance (DeFi) and Non-Fungible Tokens (NFTs). With its ongoing transition to a more energy-efficient proof-of-stake model, Ethereum continues to attract developers, investors, and regulators alike. 

 

The Global Landscape: Central Banks Go Digital

In order to know where Saudi Arabia stands, one needs to look outward. Over 130 countries, accounting for more than 98% of global GDP, are considering the development of central bank digital currencies (CBDCs), as per the Atlantic Council's CBDC Tracker. China is in the lead, with the e-CNY already being extensively tested. The UAE and India, meanwhile, have initiated their own pilot programs, particularly for cross-border transactions.

Specifically, this is not just a matter of keeping up with innovation. It's about maintaining control over monetary policy, gaining payment infrastructure, and financial inclusion, especially as decentralized digital currencies like Bitcoin and Ethereum continue to grow in popularity and volatility.

 

How Saudi Arabia Is Navigating the Crypto Space

Saudi Arabia has thus far addressed cryptocurrencies with a cautious and measured approach. Neither the Saudi Central Bank (SAMA) nor the country's currency has legalized cryptocurrencies as a form of payment, and crypto trading is not officially regulated. Saudi citizens and residents do use international crypto markets, albeit often through foreign websites. SAMA has neither banned crypto nor done so for its currency, though it has cautioned citizens about unauthorized use. Despite that, social media views suggest growing local interest, particularly among young Saudis.

As of May 2022, roughly 3 million Saudis, or 14% of the country's population aged 18-60, were actively engaged in the cryptocurrency market either by owning cryptocurrencies or trading them, according to a survey conducted by the KuCoin exchange.

 

The report also found a growing wave of interest among the general population. A further 17% of the survey respondents were defined as "crypto-curious," which demonstrated a high likelihood of investing in cryptocurrencies over the next six months. The findings reflect a growing trend of crypto adoption across Saudi Arabia, among young, technology-literate users interested in decentralized finance and alternative investments.

 

Rather than rushing to adopt or ban cryptocurrencies outright, Saudi regulators are moving slowly to understand the space and see how things go. In 2022, SAMA recruited a head of CBDC development, suggesting growing institutional focus on digital currency design. The Kingdom began to meet with FinTech founders and blockchain startups through regulatory sandboxes, testing digital financial products in a sandboxed environment.

The Capital Market Authority (CMA) also has an interest in asset tokenization, and it appears that blockchain technology could find a niche in Saudi Arabia's financial future, even though there is no plan to switch away from cryptocurrencies for the time being.

 

Project Aber 

Beyond private sector momentum, government-backed initiatives are also shaping the region’s digital finance landscape. One notable example is Project Aber, a joint initiative launched in 2019 by the Saudi Central Bank (SAMA) and the Central Bank of the United Arab Emirates (CBUAE) to explore the feasibility of a central bank digital currency (CBDC) for cross-border payments. The project aimed to assess the potential of distributed ledger technology (DLT) in enhancing the efficiency and security of interbank transactions between the two countries.

 

Over the course of a year, Project Aber involved six commercial banks—three from each country—in testing a dual-issued, wholesale CBDC used exclusively for settlements between participating banks. The initiative successfully demonstrated that a DLT-based solution could streamline cross-border payments by reducing transfer times and costs, while maintaining compliance with regulatory standards. The findings, documented in the Project Aber Final Report, have contributed to the global discourse on CBDCs and have informed subsequent initiatives, such as Saudi Arabia's participation in Project mBridge, which seeks to further develop cross-border CBDC applications.

 

Why It Might Make Sense for Saudi Arabia to Begin Thinking About a Crypto Coin?

1. Facilitates Vision 2030 Objectives

The Kingdom is taking aggressive steps to diversify the economy and embrace digitalization. A Saudi crypto coin would place the country at the forefront of the international Web3 economy and portend welcome openness to innovation from next-generation fintech.

2. Financial Inclusion

An officially approved crypto coin, or one made accessible by a mobile phone, might draw more of its citizens, and in particular the unbanked and underbanked, into the formal financial system. This would have particular potential among youth and rural women.

3. Enabling Cross-Border Trade

Since intra-GCC trade and remittances are significant in the region, a Saudi digital coin would facilitate easy cross-border payments, reduce costs, and promote economic integration, especially if complemented by neighboring digital currencies.

4. Reporting Global Investment

A Saudi crypto initiative - properly regulated, transparent, and Shariah-compliant - can attract global crypto firms and investors, solidifying the Kingdom's status as a regional fintech hub.

5. Aligning With a Young, Tech-Savvy Population

Over half of Saudi Arabia's population is less than 30 years old, and digitally native generations are more likely to explore alternative assets such as crypto. Addressing this increasing demand with a domestically created coin might serve to capture and direct local interest.

 

What Could Hold It Back

1. Regulatory Uncertainty

While progress has been made, Saudi Arabia's crypto regulations are still in their infancy. The CMA and SAMA issued warnings against trading unlicensed cryptocurrency assets. A state-issued coin would need to have a holistic legal and financial setup to prevent confusion.

2. Price Volatility and Monetary Policy Risks

Most cryptocurrencies are inherently volatile. Would the Saudi coin be pegged to the riyal? Would it be a stablecoin? Such design choices would have deep implications for monetary policy and public trust.

3. Finance and Misuse Risks

Crypto coins, if not monitored well, can be misused for money laundering, tax evasion, and capital flight. It would be crucial to be AML/KYC compliant and aligned globally.

4. Infrastructure Readiness

Blockchain networks require cyber resilience and technical infrastructure. The success of the coin would depend on robust platforms, secure wallets, user awareness, and reliable internet connectivity across the country.

5. Cultural and Religious Considerations

Similar to all financial innovations in the Kingdom, any cryptocurrency would have to be Islamic finance-friendly. Interest, speculation, and asset backing issues would have to be addressed carefully.

 

Conclusion

Implementing a national cryptocurrency is a bold endeavor, and Saudi Arabia has the resources to make it work. It has the funds, the ambition, the cyber infrastructure, and an increasingly technologically savvy citizenry. A Saudi cryptocurrency would have the potential to increase financial access, propel cross-border innovation, and solidify the Kingdom's leadership in the digital economy.

 

But it must be a strategic, safe, and vision-driven step. If not regulated, openly schooled, and in harmony with national values, the detriments may outweigh the benefits.

Whether by way of a digital riyal, expanded build-out of Project Aber, or wider regulation of crypto, Saudi Arabia can take the lead in Islamic-compliant, digitally driven finance. The question is not whether the Kingdom will digitalize. It's when and how.