Noha Gad

Have you ever wondered why some entrepreneurs build thriving, resilient businesses while others with great ideas still struggle? The difference often is not IQ, experience, or luck, it is emotional intelligence (EI). Studies show that 90% of top-performing leaders excel in EI, mastering skills like self-awareness, empathy, and adaptability. In this blog, we will explore why EI is a non-negotiable superpower for entrepreneurs and how you can develop it to future-proof your success.

What is emotional intelligence?

Emotional Intelligence (EI) is the ability to recognize, understand, and manage your own emotions while effectively navigating the emotions of others. Unlike IQ, which measures cognitive ability, EI focuses on the interpersonal and intrapersonal skills that drive meaningful relationships and sound decision-making. 

Psychologist Daniel Goleman’s widely accepted framework breaks EI into five core competencies: self-awareness, self-regulation, motivation, empathy, and social skills. For entrepreneurs, mastering these components is not just about being ‘likable’, it is a strategic advantage that fuels leadership, negotiation, and resilience in high-stakes environments.

How EI triggers entrepreneurs’ success and growth

Entrepreneurs with high emotional intelligence do not just build businesses, they build loyal teams, devoted customers, and resilient organizations. Those who master EI make sharper decisions under pressure because they recognize how stress biases judgment. 

Additionally, leaders with high self-awareness create environments where talent thrives, reducing turnover by half, compared to visionary founders who prioritize ideas over people.

Perhaps most crucially, EI builds the resilienceto endure entrepreneurial lows. Research showed that founders with strong emotional skills are three times more likely to survive past five years.

In an era of artificial intelligence (AI) and automation, emotional intelligence remains the ultimate competitive edge. While technology handles tasks, entrepreneurs who excel in empathy, self-regulation, and social awareness will always own the human advantage: the ability to turn transactions into loyalty and ideas into lasting impact.

Low EI signs and their impact on entrepreneurs’ performance

Entrepreneurs who lack emotional intelligence often unknowingly create their biggest obstacles. Here are some low EI signs that can negatively affect entrepreneurs’ performance:

• Conflict mismanagement: founders who dismiss team concerns as a default to aggressive responses frequently face toxic workplace cultures and high turnover.
• Impulsive decision-making: Entrepreneurs who cannot regulate their emotions often chase shiny objects, suddenly pivoting strategies after one setback or overcommitting resources to emotionally charged projects.
• Burnout contagion: Founders who ignore their own stress signals typically fail to recognize team exhaustion until it is too late.
• Empathy blind spots in customer relations: Entrepreneurs who cannot step outside their own perspective often launch tone-deaf initiatives. These missteps do not just waste marketing dollars, but they erode brand trust that can take years to rebuild.

How to Develop EI as an Entrepreneur

Developing emotional intelligence is not about personality overhaul, it is targeted skill-building. Here are key practical strategies entrepreneurs can adopt to develop their EI:

• Self-awareness audits. Block 15 minutes weekly to journal emotional triggers during high-stakes meetings or decisions. Tools like mood-tracking applications or 360-degree feedback surveys reveal blind spots.
• self-regulation. Adopt the "10-second rule" before responding to provocations, then ask, "Will this reaction serve my long-term goals?" 
• Empathy development. This requires active practice. You can replace solution-oriented listening with validation.

Finally, emotional intelligence emerges as the last unconquerable advantage in an era where AI handles analytics and capital flows freely. Along with brilliant ideas, entrepreneurs need to forge unshakable team loyalty, navigate crises with grace, and instinctively understand unmet human needs to thrive.

Ghada Ismail

Cryptocurrencies have evolved from niche tech curiosity to global financial phenomenon in just over a decade. As Bitcoin, Ethereum, and an increasing number of altcoins draw in investors, developers, and policymakers alike, governments are increasingly active in the digital asset ecosystem, not only to regulate it but to join in.

From China's digital yuan to Bitcoin as a form of tender in El Salvador, countries are experimenting with blockchain-based currencies in very different forms. In the Gulf, the UAE is already well ahead of the pack as a regional hub for crypto. So, Saudi Arabia?

With the Kingdom raising its bet on new tech, financial infrastructure, and digitalization as a component of Vision 2030, the idea of a national cryptocurrency or, at least, a blockchain-based coin with public utility, appears more prescient than ever. Is the time right, though, for Saudi Arabia to print its own crypto coin?

We'll explain what a cryptocurrency is first, and how it contrasts with a CBCC before getting into it.

What Really is a Cryptocurrency

A cryptocurrency is a digital or virtual currency that uses blockchain technology to secure and confirm transactions. Most cryptocurrencies, unlike government-issued and controlled fiat currencies, are decentralized; they are not dependent on central powers. Bitcoin, launched in 2009, was the first and remains the most well-known example. Others like Ethereum, Solana, and Ripple have since emerged with specialized use cases, from programmable contracts to super-fast cross-border payments.

What sets cryptocurrencies apart is that they are peer-to-peer: Payments can be sent directly between users without the involvement of intermediaries like banks. They are also typically supply-capped, which makes them attractive to those who see them as an inflation hedge. But they are highly volatile, unregulated in most places, and have been criticized for their use in speculative trading, fraud, and money laundering.

CBDCs and Cryptocurrencies: A Major Distinction

Even as both employ blockchain or distributed ledger technologies, central bank digital currencies (CBDCs) and cryptocurrencies are fundamentally different.

• A CBDC is central bank-issued and guaranteed. It is a tender of law, like cash or traditional bank deposits, but digital. CBDCs are intended to be stable, controlled, and part of a country's monetary system. It's intended to mimic and perhaps replace cash's role.

• Whereas a cryptocurrency is typically private, unregulated, and not a legal tender, its value is determined by the market forces rather than by a central authority, and it's more of an asset than a currency.

In essence, CBDCs aim to bring state-controlled money into the digital sphere, whereas cryptocurrencies threaten it. Some governments have embraced crypto cautiously, while others are building CBDCs as an indigenously safe and sovereign alternative to the digital currency revolution.

Bitcoin and Ethereum: The Cornerstones of the Crypto Ecosystem

Bitcoin and Ethereum remain the two most recognized and widely adopted cryptocurrencies around the world. 

Bitcoin, often referred to as digital gold, was the first cryptocurrency to gain mainstream attention, valued for its decentralized nature and capped supply of 21 million coins. It’s often seen as a store of value and hedge against inflation, especially in markets where traditional currencies face volatility. Its prominence has helped open the door for greater awareness and interest in digital assets across the region.

Ethereum, on the other hand, has carved out a unique position beyond just being a cryptocurrency. Its blockchain powers a vast ecosystem of decentralized applications (dApps), smart contracts, and innovative financial tools, such as Decentralized Finance (DeFi) and Non-Fungible Tokens (NFTs). With its ongoing transition to a more energy-efficient proof-of-stake model, Ethereum continues to attract developers, investors, and regulators alike. 

The Global Landscape: Central Banks Go Digital

In order to know where Saudi Arabia stands, one needs to look outward. Over 130 countries, accounting for more than 98% of global GDP, are considering the development of central bank digital currencies (CBDCs), as per the Atlantic Council's CBDC Tracker. China is in the lead, with the e-CNY already being extensively tested. The UAE and India, meanwhile, have initiated their own pilot programs, particularly for cross-border transactions.

Specifically, this is not just a matter of keeping up with innovation. It's about maintaining control over monetary policy, gaining payment infrastructure, and financial inclusion, especially as decentralized digital currencies like Bitcoin and Ethereum continue to grow in popularity and volatility.

How Saudi Arabia Is Navigating the Crypto Space

Saudi Arabia has thus far addressed cryptocurrencies with a cautious and measured approach. Neither the Saudi Central Bank (SAMA) nor the country's currency has legalized cryptocurrencies as a form of payment, and crypto trading is not officially regulated. Saudi citizens and residents do use international crypto markets, albeit often through foreign websites. SAMA has neither banned crypto nor done so for its currency, though it has cautioned citizens about unauthorized use. Despite that, social media views suggest growing local interest, particularly among young Saudis.

As of May 2022, roughly 3 million Saudis, or 14% of the country's population aged 18-60, were actively engaged in the cryptocurrency market either by owning cryptocurrencies or trading them, according to a survey conducted by the KuCoin exchange.

The report also found a growing wave of interest among the general population. A further 17% of the survey respondents were defined as "crypto-curious," which demonstrated a high likelihood of investing in cryptocurrencies over the next six months. The findings reflect a growing trend of crypto adoption across Saudi Arabia, among young, technology-literate users interested in decentralized finance and alternative investments.

Rather than rushing to adopt or ban cryptocurrencies outright, Saudi regulators are moving slowly to understand the space and see how things go. In 2022, SAMA recruited a head of CBDC development, suggesting growing institutional focus on digital currency design. The Kingdom began to meet with FinTech founders and blockchain startups through regulatory sandboxes, testing digital financial products in a sandboxed environment.

The Capital Market Authority (CMA) also has an interest in asset tokenization, and it appears that blockchain technology could find a niche in Saudi Arabia's financial future, even though there is no plan to switch away from cryptocurrencies for the time being.

Project Aber 

Beyond private sector momentum, government-backed initiatives are also shaping the region’s digital finance landscape. One notable example is Project Aber, a joint initiative launched in 2019 by the Saudi Central Bank (SAMA) and the Central Bank of the United Arab Emirates (CBUAE) to explore the feasibility of a central bank digital currency (CBDC) for cross-border payments. The project aimed to assess the potential of distributed ledger technology (DLT) in enhancing the efficiency and security of interbank transactions between the two countries.

Over the course of a year, Project Aber involved six commercial banks—three from each country—in testing a dual-issued, wholesale CBDC used exclusively for settlements between participating banks. The initiative successfully demonstrated that a DLT-based solution could streamline cross-border payments by reducing transfer times and costs, while maintaining compliance with regulatory standards. The findings, documented in the Project Aber Final Report, have contributed to the global discourse on CBDCs and have informed subsequent initiatives, such as Saudi Arabia's participation in Project mBridge, which seeks to further develop cross-border CBDC applications.

Why It Might Make Sense for Saudi Arabia to Begin Thinking About a Crypto Coin?

1. Facilitates Vision 2030 Objectives

The Kingdom is taking aggressive steps to diversify the economy and embrace digitalization. A Saudi crypto coin would place the country at the forefront of the international Web3 economy and portend welcome openness to innovation from next-generation fintech.

2. Financial Inclusion

An officially approved crypto coin, or one made accessible by a mobile phone, might draw more of its citizens, and in particular the unbanked and underbanked, into the formal financial system. This would have particular potential among youth and rural women.

3. Enabling Cross-Border Trade

Since intra-GCC trade and remittances are significant in the region, a Saudi digital coin would facilitate easy cross-border payments, reduce costs, and promote economic integration, especially if complemented by neighboring digital currencies.

4. Reporting Global Investment

A Saudi crypto initiative - properly regulated, transparent, and Shariah-compliant - can attract global crypto firms and investors, solidifying the Kingdom's status as a regional fintech hub.

5. Aligning With a Young, Tech-Savvy Population

Over half of Saudi Arabia's population is less than 30 years old, and digitally native generations are more likely to explore alternative assets such as crypto. Addressing this increasing demand with a domestically created coin might serve to capture and direct local interest.

What Could Hold It Back

1. Regulatory Uncertainty

While progress has been made, Saudi Arabia's crypto regulations are still in their infancy. The CMA and SAMA issued warnings against trading unlicensed cryptocurrency assets. A state-issued coin would need to have a holistic legal and financial setup to prevent confusion.

2. Price Volatility and Monetary Policy Risks

Most cryptocurrencies are inherently volatile. Would the Saudi coin be pegged to the riyal? Would it be a stablecoin? Such design choices would have deep implications for monetary policy and public trust.

3. Finance and Misuse Risks

Crypto coins, if not monitored well, can be misused for money laundering, tax evasion, and capital flight. It would be crucial to be AML/KYC compliant and aligned globally.

4. Infrastructure Readiness

Blockchain networks require cyber resilience and technical infrastructure. The success of the coin would depend on robust platforms, secure wallets, user awareness, and reliable internet connectivity across the country.

5. Cultural and Religious Considerations

Similar to all financial innovations in the Kingdom, any cryptocurrency would have to be Islamic finance-friendly. Interest, speculation, and asset backing issues would have to be addressed carefully.

Conclusion

Implementing a national cryptocurrency is a bold endeavor, and Saudi Arabia has the resources to make it work. It has the funds, the ambition, the cyber infrastructure, and an increasingly technologically savvy citizenry. A Saudi cryptocurrency would have the potential to increase financial access, propel cross-border innovation, and solidify the Kingdom's leadership in the digital economy.

But it must be a strategic, safe, and vision-driven step. If not regulated, openly schooled, and in harmony with national values, the detriments may outweigh the benefits.

Whether by way of a digital riyal, expanded build-out of Project Aber, or wider regulation of crypto, Saudi Arabia can take the lead in Islamic-compliant, digitally driven finance. The question is not whether the Kingdom will digitalize. It's when and how.

Sabine El Najjar, Chief Commercial Officer and KSA Managing Director - Silkhaus 

Saudi Arabia is currently experiencing a transformative shift in its tourism and real estate sectors, driven by the ambitious Vision 2030. As the Kingdom positions itself as a global tourism and business hub, the short-term rental market is emerging as a key enabler for growth in the hospitality industry.  

At the heart of Saudi Arabia’s short-term rental growth is Vision 2030, the country’s long-term economic diversification strategy. With the goal of attracting 150 million annual visitors by 2030, the government is heavily investing in infrastructure, hospitality, and tourism experiences. Mega projects such as NEOM, The Red Sea Project, Qiddiya, and Diriyah Gate are creating new destinations, increasing the need for expansive accommodation options beyond traditional hotels. A number of major trends in the market are indicative of the demand from guests.  

Rising Demand from Business Travelers 

The Saudi government is recognising the importance of short-term rentals in meeting this demand and has been working on regulatory frameworks that ensure a structured and professional rental market while encouraging investment. By facilitating licensing processes, improving property management standards, and supporting professional operators, the government is making it easier for both local and international players to enter and thrive in this space. 

Saudi Arabia’s rapidly expanding business hubs, particularly in Riyadh, Jeddah, and NEOM, are fueling a surge in demand for accommodations from corporate travelers. Riyadh, the capital and financial center, is home to multinational corporations, government institutions, and major industry events. Meanwhile, NEOM is attracting global talent, with business executives, project managers, and expatriates needing flexible, high-quality accommodation. 

Unlike traditional hotels, short-term rental properties offer business travelers more space, privacy, and home-like amenities, making them a preferred choice for extended stays. 

Regulatory Evolution & Licensing Compliance 

As the offer for short-term rental options matures, the Saudi government is taking steps to ensure that operators comply with hospitality standards, taxation policies, and safety regulations. In the past, short-term rentals were dominated by individual hosts, but now, new regulations are favoring structured property management companies that can provide a professional and consistent experience. 

Authorities are implementing clearer licensing requirements, which will help establish trust and reliability in the sector. These regulations will likely set minimum quality standards, pricing guidelines, and guest verification procedures, ensuring that short-term rentals align with Saudi Arabia’s vision for a high-quality tourism and business environment. 

Those who align with regulations early on will gain a competitive advantage, ensuring for themselves a stable position in a market set to grow relentlessly in the next few years. 

Growth of Branded & Serviced Apartments Create Trust with Guests 

One of the most noticeable trends in Saudi Arabia’s short-term rental market is the growing preference for branded and serviced apartments. Unlike traditional vacation rentals, serviced apartments offer hotel-like services such as housekeeping, concierge support, and premium amenities, making them particularly attractive to high-net-worth individuals, corporate travelers, and families. 

This trend is especially evident among Saudi families traveling for major events, such as Riyadh Season and Jeddah Season. These large-scale cultural and entertainment festivals attract millions of visitors, creating demand for luxurious, spacious, and well-managed accommodations. Instead of booking hotel rooms, families prefer short-term rental apartments that offer more flexibility and privacy, particularly when traveling in groups. 

Religious tourism in Makkah and Madinah is further driving demand for short-term rentals. Pilgrims visiting these cities for Hajj and Umrah often seek accommodation that combines comfort, convenience, and affordability, making professionally managed rental properties a desirable alternative to hotels. 

Increase in Market Players & Investment Opportunities 

With demand on the rise, both local and international operators are expanding their footprint in Saudi Arabia. Since 2020-2021, local players have been actively scaling their businesses across multiple cities, capitalizing on the surge in demand. At the same time, global short-term rental companies like Silkhaus have entered the market, recognizing Saudi Arabia’s potential as a major hospitality hub. 

This influx of experienced operators, technology-driven platforms, and professional management firms is reshaping the industry: guests can expect standardized service, seamless booking experiences, and premium quality—factors that were previously inconsistent in the Saudi short-term rental market. 

For investors, Saudi Arabia presents a lucrative opportunity in short-term rentals. The combination of rising tourism, strong government backing, and increasing professionalization of the sector makes it an attractive space for real estate developers, hospitality brands, and property owners looking to maximize returns. 

Looking Ahead: What’s Next for Saudi’s Short-Term Rental Market? 

Saudi Arabia’s short-term rental market is entering a pivotal phase, driven by the country’s ambitious event calendar of the next few years and increasing global visibility. Major international events like the FIFA World Cup and Expo are on the horizon, and demand for high-quality, well-located accommodations will surge. Operators, to keep pace, must scale rapidly: portfolio expansion, distribution channels optimization, and technology leverage for higher guest volumes are the next must-have. These years will also push the industry toward greater standardization, as travellers expect seamless, hotel-like experiences. 

At the same time, we expect the competitive landscape to shift. As the market matures and regulatory frameworks stabilize, we can expect a wave of consolidation. Larger players will likely absorb smaller operators who struggle to meet evolving guest expectations and compliance requirements. Institutional investors, hotel brands, and real estate funds may also enter the space, bringing greater professionalism and capital to accelerate growth. The industry will transition from fragmented growth to a more structured and competitive ecosystem, where scale, operational efficiency, and brand reputation will define long-term success. 

Saudi Arabia’s short-term rental market is definitely entering an exciting phase of growth and transformation. With strong government backing, evolving regulations, and increasing demand from business and leisure travelers, the sector is rapidly becoming a key pillar of the Kingdom’s tourism strategy. 

As local and international players continue to scale operations, and improve service quality, Saudi Arabia is well-positioned to become a leading market for short-term rentals in the Middle East. For investors, property owners, and hospitality operators, the time to enter this dynamic market is now. 

Kholoud Hussein 

Saudi Arabia is undergoing a significant transformation in its retail and logistics sectors, driven by the ambitious Vision 2030 initiative. A key component of this transformation is the rapid emergence of quick commerce (q-commerce), a model that emphasizes ultra-fast delivery of goods, often within minutes. This shift is reshaping consumer expectations and creating new avenues for startups and investors alike.

The Rise of Q-Commerce in Saudi Arabia

Q-commerce has gained substantial traction in the Kingdom, propelled by a combination of factors including a young, tech-savvy population, high smartphone penetration, and a growing demand for convenience. The COVID-19 pandemic further accelerated this trend, as consumers increasingly turned to online platforms for their shopping needs.

According to a report by IMARC Group, the Gulf Cooperation Council (GCC) q-commerce market was valued at USD 2.1 billion in 2024 and is expected to reach USD 22.6 billion by 2033, growing at a compound annual growth rate (CAGR) of 30.2%. Saudi Arabia, with its rapidly urbanizing population and supportive digital infrastructure, is poised to be a significant contributor to this growth.

Startup Opportunities in the Q-Commerce Sector

The burgeoning q-commerce landscape in Saudi Arabia presents numerous opportunities for startups. Key areas include:

1. Dark Stores and Micro-Fulfillment Centers: Establishing strategically located warehouses to facilitate rapid delivery.
2. Technology Platforms: Developing user-friendly apps and platforms that streamline the ordering and delivery process.
3. Logistics and Last-Mile Delivery: Innovating in delivery solutions to ensure efficiency and speed.
4. Niche Markets: Catering to specific consumer needs, such as health foods, organic products, or specialty items.

Egyptian startup Rabbit's recent entry into the Saudi market exemplifies the opportunities available. By establishing a regional headquarters in Riyadh, Rabbit aims to deliver groceries and more in as quick as 20 minutes through its network of dark stores.

Alignment with Vision 2030

Saudi Arabia's Vision 2030 emphasizes economic diversification and the development of a digital economy. The National Transformation Program, a key component of Vision 2030, focuses on enhancing the digital infrastructure and promoting private sector growth.

The rise of q-commerce aligns with these objectives by fostering innovation, creating employment opportunities, and improving consumer services. The government's support for digital transformation and initiatives to attract foreign investment create a conducive environment for q-commerce startups to thrive.

Challenges and Considerations

While the q-commerce sector offers significant potential, startups must navigate challenges such as:

• Infrastructure Development: Ensuring the availability of suitable locations for dark stores and fulfillment centers.
• Regulatory Compliance: Adhering to local laws and regulations governing e-commerce and delivery services.
• Competition: Differentiating services in a market that may become increasingly saturated.
• Operational Efficiency: Maintaining high standards of service while managing costs.

Finally, q-commerce represents a dynamic and rapidly growing sector within Saudi Arabia's evolving economy. The convergence of consumer demand for convenience, technological advancements, and supportive government policies under Vision 2030 creates a fertile ground for startups to innovate and expand. By addressing operational challenges and leveraging the Kingdom's strategic initiatives, entrepreneurs can play a pivotal role in shaping the future of retail and logistics in Saudi Arabia.

Ghada Ismail

Tech expos and conferences in Saudi Arabia, such as LEAP, are vibrant spaces where innovation meets opportunity. For startups aiming to make a lasting impression, standing out amidst the crowd is crucial. Here's how you can maximize your visibility and make the most of these key events in Saudi Arabia's dynamic tech scene.

1. Design a Booth that Reflects Your Brand’s Identity

Your booth is your first chance to make an impact. Ensure it not only grabs attention but also reflects your brand’s values and identity. Consider these elements:

• Strong Branding: In Saudi Arabia, where branding plays a key role in consumer decisions, make sure your booth clearly displays your company’s logo and message. Use colors and imagery that reflect the cultural identity of your brand.
• Interactive Displays: With tech-driven events like LEAP, live demos, touch screens, and immersive experiences can engage visitors. Let attendees try out your product firsthand, showcasing its real-world application.
• Cultural Relevance: Tailor your booth and its materials to resonate with the local culture. For example, feature local designs or references to Saudi Arabia’s Vision 2030 and its growing focus on innovation and technology.

2. Offer Giveaways with Local Appeal

Freebies are a great way to draw people to your booth, but they should be meaningful. Consider giveaways that align with local preferences, such as:

• Traditional Touches: Offer local delicacies or customized gifts that reflect Saudi heritage. For example, branded dates or Arabic coffee sets can create a unique connection with your audience.
• Useful Items: Tech gadgets, notebooks, or mobile accessories with your logo are also practical gifts that attendees will remember.

3. Engage Attendees with Meaningful Conversations

Saudi audiences appreciate personal engagement, especially when it comes to building relationships. Instead of pushing for a sale, focus on understanding your audience’s needs and offering genuine solutions.

• Quick Introduction: Craft a pitch that highlights how your product or service can help with local or regional challenges. Make it short, impactful, and relevant to the Saudi market.
• Live Demonstrations: If possible, demonstrate how your product can improve efficiency or solve specific problems relevant to local businesses or consumers. Make it a two-way conversation rather than a one-sided presentation.

4. Leverage Social Media for Maximum Reach

In Saudi Arabia, social media platforms like Twitter, Instagram, and LinkedIn play a major role in connecting people and businesses. Boost your presence during the event by:

• Pre-Event Promotion: Start posting about your participation in advance, creating buzz and anticipation. Use event hashtags and tag organizers to reach a wider audience.
• Real-Time Updates: Share highlights from your booth, behind-the-scenes moments, and interactions with key industry players. Make your followers feel like they’re part of the experience.

5. Network with Industry Leaders and Investors

Saudi events like LEAP attract a wealth of local and international investors, entrepreneurs, and government officials. Don’t just stay at your booth; be proactive in networking.

• Know the Key Players: Research who will be attending and which companies are looking to invest in new tech. Introduce yourself and your startup to these influencers.
• Follow-Up: After the event, follow up with the people you meet. A well-crafted LinkedIn message or email can turn a brief interaction into a long-term partnership.

6. Host a Workshop or Seminar on Local Trends

Many tech conferences in Saudi Arabia have specialized workshops and seminars. If you have the opportunity, use this platform to share insights into the Saudi market and your expertise.

• Share Knowledge: Offer sessions focused on how technology can align with Saudi Arabia’s economic vision, particularly the Vision 2030 goals. This will not only position your startup as a thought leader but also highlight your understanding of the local market.
• Real-Life Applications: Showcase how your product can help local businesses, whether it's through increased efficiency, innovation, or aligning with local regulatory standards.

7. Create Exclusive Offers for Event Attendees

Attract more visitors to your booth by offering special event-only deals. Whether it’s a limited-time discount or an exclusive offer, make it something attendees can’t pass up.

• Tailored for Local Interests: Consider offering products or services that are specifically designed for the Saudi market. Offering early access to a new feature or product can also generate excitement.

8. Collect Leads and Follow Up Efficiently

Tech expos are prime opportunities to capture leads. Make sure to gather contact information from those who show interest in your product or service.

• Utilize Technology: Use digital lead-capture tools or apps to make it easy for attendees to share their information.
• Post-Event Engagement: Follow up with personalized emails, offering value like exclusive content or invites to a demo. Don’t forget to maintain a connection through social media as well.

Wrapping things up…

Standing out at a tech expo or conference in Saudi Arabia is all about offering a unique experience and making real connections. By engaging your audience, showcasing your innovation, and aligning with local values and trends, you can set your startup apart and build meaningful relationships that extend well beyond the event.

Saudi Arabia’s tech landscape is booming, and events like LEAP are just the beginning. Prepare strategically, engage authentically, and let your startup shine.