Kholoud Hussein
Fintech solutions companies mainly focus on creating future financial services and helping financial players build truly digital products, with faster experiments and in connection to the fintech ecosystem.
ABHI comes at the forefront of the embedded finance revolution providing a comprehensive suite of solutions including Earned Wage Access, Payroll Solutions, and SME Financing. The fintech company has established partnerships with over 450 companies driving economic growth and creating lasting social impact.
In this regard, Sharikat Mubasher interviewed Omair Ansari, CEO and Co-founder of ABHI, to talk about the company’s services, 2024 goals, objectives, and expansion plan across the GCC.
What are the key services provided by ABHI in the Saudi market? And what makes it different compared to its peers in the market?
Over the last decade, the Kingdom of Saudi Arabia (KSA) has significantly advanced in developing fintech into a flourishing industry marked by rapid growth and diversifying services.
In the Saudi market, we focus on providing two key services: Earned Wage Access and SME working capital financing. Our USP is that we settle everything from salary to payments instantly. We bridge the gaps between our users and their earned income. Our Earned Wage Access solution allows workers to access their earned wages anytime, without waiting for payday. SME working capital financing is an instant credit solution for businesses with low or no access to formal credit, looking to solve their cash flow crunches.
We differentiate ourselves from our market peers by focusing on instant settlement, advanced technological integration, and a customer-centric approach. All this combined with strategic partnerships and a deep understanding of local insights from Alreadah sets us apart in the Saudi fintech market.
What are the company’s main goals for 2024?
In 2024, we aim to consolidate our presence in the markets we serve while expanding into new territories, particularly focusing on enhancing our footprint in the MENA region. This expansion includes a strategic focus on penetrating the Saudi market, where we are actively seeking strategic partnerships with local banks, financial institutions, and employers.
We are continuously working on enhancing our platform to provide a seamless user experience and additional features that cater to the specific needs and preferences of the region. This may include incorporating local payment methods and language.
We are excited about the potential opportunities in this market and are committed to making embedded finance more accessible and beneficial for businesses and employees across different countries.
Who are ABHI’s top clients in the meantime? And who are your targeted clients in the future?
Currently, ABHI is serving a client base of over 1,000 esteemed companies, including industry giants like Unilever, EdenRed, Baskin Robbins, Martin Dow and more. These partnerships strengthen ABHI's reputation as a trusted provider of innovative financial solutions, with a track record of delivering impactful services to a diverse range of clients across various sectors.
Looking ahead, we are excited to expand our client base further by targeting a broad spectrum of businesses, ranging from multinational corporations (MNCs) to small and medium enterprises (SMEs). Our goal is to make credit accessible for all, further solidifying our commitment to innovation and customer-centric solutions.
Being based in Saudi Arabia, what is the company’s expansion plan over the coming period?
We have recently expanded into Saudi Arabia, marking our entry into the GCC region. We actively seek partnerships with local banks, financial institutions, and employers across the GCC to leverage their expertise, local networks, and resources, facilitating faster regional growth.
Saudi Arabia has recently witnessed a growing preference for digital payments over cash. As several cities in KSA have emerged as fintech hubs, we plan to expand our geographic reach within KSA, targeting key cities with a growing demand for fintech solutions.
Additionally, we aspire to leverage the Saudi market to explore opportunities for expansion into neighboring regions. This includes collaborations that enable us to introduce our innovative fintech solutions to new markets while also contributing to the economic development of those regions.
We are committed to making credit more accessible and beneficial for businesses and employees across various countries. To enhance our platforms, we are focusing on providing a seamless user experience by incorporating region-specific features such as local payment methods and language localization.
What are the challenges facing fintech companies operating in Saudi Arabia? And what are the company’s steps to get over these challenges?
As we haven’t started fully operating in the country as of yet, we cannot comment on the challenges, but what I can say is that the country has been super welcoming and Alraedah has been super supportive for us to bring our tech to launch here.
How do the company’s objectives align with the kingdom’s Vision 2030?
Our services, such as Earned Wage Access and SME working capital financing, are instrumental in enabling individuals and businesses, particularly those in underserved communities, to fully participate in the financial system. By facilitating greater economic participation and inclusion, we contribute to KSA Vision 2030's overarching goals for a prosperous and inclusive society.
Through our innovative financial solutions, we are excited to empower Saudi citizens, strengthen the private sector, and cultivate a more vibrant, thriving economy. For example, our Earned Wage Access service provides employees with access to their earned wages before the traditional payday, helping to alleviate financial stress. Similarly, our SME working capital financing solution enables businesses to access working capital quickly and grow and expand their operations.
By addressing key financial challenges and promoting accessibility to financial services, we are actively supporting Vision 2030's objectives for economic diversification, financial inclusion, and technological advancement.
Tell us about the company’s latest deal with Alraedah. And how does it boost ABHI’s presence in the Saudi market?
We have recently partnered with Alraedah Digital Solutions to expand our operations in the Saudi market. This collaboration provides us with regulatory cover, local expertise and $200 million funding which will be deployed over three years.
By utilizing Alraedah's local expertise and market knowledge alongside our innovative financial solutions, we are well-equipped to make a meaningful impact on Saudi Arabia's financial landscape.
Also, the partnership opens new avenues of growth for us in the Saudi market, providing opportunities for us to tap into emerging sectors. As we continue to deepen our presence, we're committed to delivering solutions that drive innovation and contribute positively to the region's financial sector.
How about the recent deal signed with Mastercard? How does it support the company’s expansion plan?
Our collaboration with Mastercard supports ABHI's expansion plan by enhancing our product offerings and extending our market reach. By introducing Mastercard-powered Salary Advance Cards, we can attract a wider customer base and provide added value to our users.
Integrating Mastercard's advanced technology and extensive global payments network strengthens ABHI's position in the fintech sector, allowing us to offer secure and efficient financial solutions to our users for cross-border payments. The global acceptance of Mastercard ensures that our users can make seamless local and international transactions, increasing the accessibility of both domestic and international online payments for our Earned Wage Access (EWA) users.