الضيافة الرقمية في السعودية.. اقتصاد يتسارع نحو المستقبل

Apr 17, 2025

شيماء إبراهيم 

 

أصبحت الضيافة الرقمية أحد أبرز المفاهيم الحديثة التي تعيد تعريف تجربة الضيافة التقليدية بروح الابتكار والتقنية في المملكة العربية السعودية. وفي ظل رؤية السعودية 2030، تمثل الضيافة الرقمية جزءًا محوريًا في تطوير قطاع السياحة، وتحسين تجربة الزائر، ورفع كفاءة الخدمات المقدمة، مما يضع المملكة في مصاف الدول الرائدة في إعادة رسم ملامح الضيافة في العصر الرقمي. وفي الفترة الأخيرة، بدأت المملكة في الاعتماد على منصات الحجز الذكية، وتجارب الواقع الافتراضي، وخدمات مخصصة تعتمد على الذكاء الاصطناعي.

 

حجم سوق الضيافة 

تبذل الحكومة السعودية جهودًا متواصلة لدعم قطاع الضيافة الرقمية ضمن رؤيتها الطموحة 2030، من خلال تبني أحدث التقنيات وتعزيز البنية التحتية الذكية في القطاع السياحي. وتشمل هذه الجهود إطلاق مبادرات استثمارية مثل "ممكنات الاستثمار في قطاع الضيافة"، وتحفيز تبني الذكاء الاصطناعي، وإنترنت الأشياء، والخدمات المؤتمتة في الفنادق والمنشآت السياحية. كما تعمل الجهات الحكومية، بالتعاون مع القطاعين العام والخاص، على تطوير أنظمة الحجز الذكي، وتسهيل إجراءات الدخول والمغادرة، وتحسين تجربة الزائر من خلال حلول رقمية متكاملة تعزز الكفاءة التشغيلية وتواكب تطلعات الجيل الجديد من المسافرين.

سجلت البيانات الأولية لأعداد ونسب التراخيص التي تم إصدارها خلال 2024، نموًا بنسبة 333% مقارنةً بعام 2023 في أعداد التراخيص في مرافق الضيافة السياحية الخاصة، حيث بلغ عددها 8.357 ترخيصًا في العام الماضي مقابل 1.929 ترخيصًا في 2023، وفقًا لأحدث الأرقام الصادرة عن وزارة السياحة السعودية. وأكد محمد الرساسمة، المتحدث الرسمي لوزارة السياحة، أن النمو المتزايد في أعداد التراخيص الصادرة يأتي تأكيدًا لحرص الوزارة على تمكين المستثمرين الأفراد في قطاع الضيافة من الحصول على ترخيص الوزارة اللازم للتشغيل، والارتقاء بالخدمات المقدمة.

بلغت مساهمة قطاع السفر والسياحة في الناتج المحلي الإجمالي للمملكة حوالي 118.4 مليار دولار خلال 2023، أي ما يعادل  %11.5 من إجمالي الناتج المحلي، وفقًا لتقرير المجلس العالمي للسفر والسياحة. 

وفي مايو 2024، أعلنت وزارة السياحة السعودية، بالتعاون مع وزارة الاستثمار، عن إطلاق مبادرة "ممكنات الاستثمار في قطاع الضيافة"، ضمن برنامج الممكنات الاستثمارية في القطاع السياحي.

وأكد محمود عبد الهادي، وكيل وزارة السياحة لتمكين الوجهات السياحية، أن المبادرة تهدف إلى تعزيز مكانة المملكة كوجهة سياحية عالمية، وتحفيز الاستثمار في وجهات واعدة من خلال توفير فرص استثمارية تقدر بـ42 مليار ريال، مع عوائد متوقعة تصل إلى 16 مليار ريال في الناتج المحلي بحلول 2030.

وتهدف المبادرة إلى تنويع العروض السياحية، ورفع الطاقة الاستيعابية لمرافق الضيافة، وتوفير نحو 120 ألف فرصة عمل، إلى جانب تحسين البنية التحتية وخفض الرسوم الحكومية بنسبة 22%.

كما أوضح صالح الخبتي، وكيل وزارة الاستثمار لتطوير الاستثمارات، أن الوزارة تسعى لتهيئة بيئة استثمارية مرنة ومحفزة، تدعم تحقيق مستهدفات رؤية 2030، بما في ذلك رفع عدد الغرف الفندقية إلى أكثر من 550 ألف غرفة، واستقبال 150 مليون سائح سنويًا.

 

تقنيات قطاع الضيافة 

يعد قطاع الفنادق والضيافة في المملكة من أبرز المحركات الرئيسية لتحقيق النمو الاقتصادي، من خلال استثمار التكنولوجيا الحديثة لتعظيم الإيرادات وتحسين تجربة الضيوف. ويتم ذلك عبر استخدام تحليلات البيانات الضخمة والروبوتات والذكاء الاصطناعي وإنترنت الأشياء، لتوفير خدمات سريعة وفعّالة. 

أصبح الآن بإمكان المسافرين الاستفادة من قدرات الذكاء الاصطناعي التوليدي في تحليل كميات ضخمة من البيانات وتقديم توصيات مخصصة، مما يعزز من تجربة السفر الشخصية. كما يمكنهم أيضًا اختيار وجهاتهم المفضلة، والأنشطة التي تناسب اهتماماتهم، وتخطيط مسارات رحلاتهم بكل سهولة، بفضل الحلول المدعومة من الخبراء التي توفرها هذه التكنولوجيا المتطورة.

في قطاع الفنادق، تبرز عمليات تسجيل الوصول والمغادرة المؤتمتة كأحد أبرز الابتكارات، حيث تسهم في تقليل أوقات الانتظار وتحسين الكفاءة التشغيلية. 

وتستمر التكنولوجيا في تعزيز تجربة النزلاء من خلال "الغرف الذكية"، التي تتيح للضيوف التحكم في أنظمة الإضاءة، ودرجة الحرارة، والرطوبة، والترفيه، عبر تطبيقات الهواتف الذكية أو الأوامر الصوتية. كما أن استخدام تقنيات التعرف على الوجوه للدخول إلى الغرف بدلاً من المفاتيح التقليدية يضيف المزيد من الأمان والراحة.

تلعب روبوتات الدردشة المعززة بالذكاء الاصطناعي دورًا متزايدًا في دعم الضيوف من خلال تقديم المعلومات والتوصيات والرد الفوري على الاستفسارات، مما يقلل الحاجة إلى التواجد البشري الدائم. 

وفي هذا الشأن، قال عبدالرحمن البسّام، رئيس مجلس إدارة "مشاريع عون" وعضو مجلس إدارة شركة "بهيج، في تصريحات حصرية لـ "شركات مباشر"، إن السياحة الرقمية تعزز تجارب السفر في المملكة من خلال استخدام أدوات مثل: الذكاء الاصطناعي وتحليل البيانات بطريقة تتيح التنبؤ بدقة أكبر باتجاهات السفر وضبط الأسعار بناءً عليها. على سبيل المثال، يمكن للذكاء الاصطناعي تحليل بيانات منصات التواصل الاجتماعي؛ لرصد التفضيلات الجديدة للسفر وتحسين العروض بناءً على هذه المعلومات.

 

أبرز الاستثمارات والشراكات الإستراتيجية

تسعى السعودية إلى تعزيز مكانتها كوجهة رائدة في مجال الضيافة الرقمية من خلال جذب الاستثمارات الأجنبية والشراكات الاستراتيجية. وفي هذا الصدد، أعلنت مجموعة فنادق ومنتجعات "IHG"، إحدى أبرز الشركات الفندقية العالمية، عن توقيع اتفاقية لإنشاء فندق جديد من سلسلة "إنديغو" في مدينة "أوكساچون" الصناعية ضمن مشروع نيوم، والذي من المقرر افتتاحه في 2026. يقع الفندق في أول مجمع سكني بالمدينة، وسيضم 250 غرفة فندقية. تم تصميم هذا الفندق لتقديم خدمات ضيافة مدعومة بالتكنولوجيا.

قال هيثم مطر، رئيس مجموعة "IHG" في منطقة الهند والشرق الأوسط وأفريقيا، إن هذا الفندق سيعزز حضور الشركة في المملكة ويسهم في تحقيق أهداف رؤية السعودية 2030 من خلال تنمية القطاع السياحي وتطوير الاقتصاد. 

من جهته، أكد فيشال وانشو، الرئيس التنفيذي لـ "أوكساچون"، أن الفندق سيضيف لمسة مبتكرة للمشهد الفندقي في المدينة ويعزز من تجربة الضيافة المتطورة للمقيمين والزوار. كما اعتبر كريس نيومان، المدير التنفيذي لتطوير الفنادق في نيوم، أن هذه الشراكة تمثل خطوة مهمة نحو تقديم تجارب ضيافة متميزة تجمع بين التقنية والراحة.

علاوةً على ذلك، وقعت علامة "يوتيل" العالمية، المعروفة بابتكاراتها في قطاع الضيافة، اتفاقية مع قطاع التطوير الفندقي في نيوم لافتتاح أول فنادقها في السعودية، وذلك في مدينة "أوكساچون" الصناعية المتقدمة. ومن المقرر افتتاح الفندق في 2025.

وسوف يتضمن فندق "يوتيل" تجربة ضيافة استثنائية، وذلك من خلال 300 غرفة مُجهزة بأحدث التجهيزات والمواصفات الخاصة بعلامة "يوتيل" الفندقية، وبما في ذلك "الكونسيرج الآلي" المميز للعلامة التجارية والأسرّة الذكية.

بدوره، أوضح فيشال وانشو، الرئيس التنفيذي لـ "أوكساچون"، أن استراتيجية المدينة لقطاع الضيافة تتمحور حول عدة ركائز، أهمها التقنية تحقيقًا للتكامل مع البنية التحتية الإدراكية الأوسع للمدينة. وأوضح أن "يوتيل" أثبتت أنها العلامة التجارية الفندقية الأنسب للمنطقة؛ نظرًا لطموحاتها المشتركة مع "أوكساجون" في إعطاء الأولوية للناس والارتكاز على الاقتصاد الدائري والتطور الرقمي.

وفي سياق آخر، أبرمت "طيبة للاستثمار"، المتخصصة في مجال الاستثمار والضيافة والتطوير العقاري في المملكة، شراكةٍ إستراتيجية مع شركة الاستشارات العالمية "هوريزنتال ديجيتال"، والتي ستساعد شركة "طيبة للاستثمار" على إحداث نقلة نوعية في تجارب الضيوف، من خلال تسخير قوة الذكاء الاصطناعي والأتمتة والبيانات في برامج الشركة المتعددة.

صرح حسان الأحدب، الرئيس التنفيذي لقطاع الضيافة والتشغيل الفندقي في "طيبة للاستثمار"، قائلًا: "سيتم من خلال التعاون إطلاق مشروع منصة التجربة الرقمية الخاصة بـ "طيبة للاستثمار"، وتعزيز المنظومة الرقمية، ما سيسمح لنا بالتفاعل مع ضيوفنا بخصوصية وتفهم احتياجاتهم بشكل أكبر في جميع فنادقنا".

أعلنت "البحر الأحمر الدولية" عن تعاونها مع عملاق التكنولوجيا العالمي "أوراكل" لتقديم حلولها التقنية في مجال الضيافة للمرة الأولى في السعودية، والتي تشمل منصة "أوبرا كلاود" الرقمية للضيافة. وستكون بهذا منتجعات "البحر الأحمر الدولية" وهي "منتجع ثول الخاص" و "شيبارة" و"دزرت روك"، أولى المنتجعات السعودية المستفيدة من أحدث حلول تقنيات "أوراكل السحابية" الرقمية للضيافة. 

شدد أليكس ألت، نائب الرئيس التنفيذي والمدير العام في "أوراكل" للضيافة، على أن السعودية تعد واحدة من قصص قطاع الضيافة الأكثر إثارة في العالم، وذلك من خلال توجهاتها الرائدة لسن نهج مستدام في مجال السياحة.

وفي سياق متصل، ضمن إطار الترويج الرقمي للسياحة السعودية، عقدت "روح السعودية" شراكات مع منصات حجوزات عالمية لعرض الوجهات والمرافق الفندقية السعودية للمسافرين الدوليين بأساليب تفاعلية وسهلة الحجز.

 

وختامًا، يُظهر قطاع الضيافة في السعودية نموًا ملحوظًا، مدعومًا برؤية المملكة 2030، التي تهدف إلى تحويل المملكة إلى وجهة سياحية عالمية ومن المتوقع أن يسهم هذا النمو في تعزيز التنوع الاقتصادي وخلق فرص عمل جديدة، مما يعكس التزام المملكة بتطوير هذا القطاع الحيوي. ومع تسارع وتيرة التحول الرقمي، ودعم الحكومة المستمر، وتدفق الاستثمارات المحلية والأجنبية، يخطو قطاع الضيافة في السعودية بثبات نحو مستقبل ذكي ومستدام. 

 

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Latest Experts Thoughts

Beyond Riyadh: How Saudi Arabia Is Building a Nation of Startup Cities

Kholoud Hussein 

 

Saudi Arabia is undergoing a profound transformation in the startup ecosystem. No longer is innovation confined to Riyadh—the Kingdom’s startup landscape is branching out into a multi‑center network that includes Jeddah, Dammam, Medina, and Giga-project locales like NEOM. Supported by Vision 2030 policies, billions in venture capital, and mega‑projects serving as innovation anchors, these regional hubs are becoming dynamic launchpads for home‑grown and global entrepreneurs.

 

The Capital at the Core: Riyadh’s Rise as a Global Ecosystem

Riyadh has cemented itself as Saudi Arabia’s dominant startup city, climbing 60 places in just three years to rank 23rd globally in the 2025 Global Startup Ecosystem Report by Startup Genome—making it third in the MENA region. Since 2018, over $2.6 billion in VC capital has flowed into Riyadh startups, backed by government‑linked funds like SVC, Jada, and PIF. Khaled Sharbatly, Chair of the National Entrepreneurship Committee, emphasized: “We are committed to positioning Saudi Arabia as a global hub for entrepreneurship and innovation.” The capital’s infrastructure—including KAFD (King Abdullah Financial District) and Digital City—provides state-of-the-art office spaces, regulatory support, and direct access to institutional anchors like Tadawul and major corporates.

 

Diversification Beyond the Capital: Jeddah, Dammam, Medina in Focus

While Riyadh leads, other cities are gaining traction. According to the 2025 StartupBlink index, Jeddah entered the top 10 in the Middle East, and Dammam rose to 12th. Medina debuted in the global top‑1000 ecosystems, signalling the real spread of entrepreneurial activity.

In Jeddah, proximity to the Red Sea and ease of trade are vital assets. Startups in logistic tech, tourism, and digital health benefit from the city’s port access and cosmopolitan energy. Likewise, Dammam and the Eastern Province tie into industrial clusters in Sudair and Khobar, anchoring innovation around energy tech, cleantech, and industrial IoT.

 

Medina’s Knowledge Economic City (KEC), a project launched in 2006, is being repositioned as a knowledge hub supporting startups. Its partnerships with Cisco and CompTIA aim to create a tech-savvy workforce in the city. This shift illustrates how economic cities are rejuvenating local entrepreneurship beyond metropolitan centers.

 

Giga-projects as Startup Magnets: NEOM, Qiddiya, The Line

Perhaps the most distinctive phenomenon in Saudi’s startup geography is the role of giga-projects as living innovation labs. NEOM has pledged $500 million in partnerships through its NEOM Investment Fund to invite startups in mobility, robotics, AI, and smart infrastructure. Sultan Alasmi, CEO of the e-commerce enabler Zid, said: “Saudi Arabia’s giga-projects, especially NEOM, offer a once-in-a-lifetime opportunity for startups to develop solutions that integrate with smart city frameworks.”

 

The upcoming The Line, a 170‑km car-free smart city, will mandate sustainable infrastructure, autonomous transport, and AI‑driven governance—offering fertile ground for startups working in urban tech, clean energy, and IoT. Entrepreneurs in sustainable hospitality, immersive tourism, and blockchain-based booking systems are already positioning to serve these hubs.

 

Policy and Institutional Infrastructure Across Regions

Saudi Arabia’s national policies underpin the rise of regional startup hubs. Agencies like Monsha’at, SVC, and Jada are building an inclusive ecosystem across cities. Monsha’at’s Deputy Governor for Entrepreneurship, Saud Al‑Sabhan, noted: “The public sector’s role in creating a highly supportive business environment … is developing a landscape where the initial hardships of starting a business can be overcome.”

 

Simultaneously, venture capital companies such as SVC have deployed SAR 5.2 billion into early and growth-stage startups by Q1 2024, with over 22% going to AI‑focused ventures.

 

Cities like Jazan are being equipped with Special Economic Zones that aim to attract $2.93 billion in foreign investments by 2040, positioning yet another hub for innovation along the Red Sea port corridor.

 

Sectoral Strengths in Regional Hubs

Each emerging hub is developing unique sectoral strengths:

  • Riyadh dominates in fintech, cybersecurity, smart cities, digital health, and AI, hosting over 200 fintech firms.
  • Jeddah thrives in e‑commerce and logistics, thanks to companies like Sary, Jahez, and Noon—each significant Riyadh success stories that have roots in the Red Sea corridor.
  • Eastern Province / Dammam is aligning startup activity with industrial tech and energy transition, while Jazan SEZ targets agro, logistics, and port-enabled tech.
  • Medina’s KEC is focusing on edtech and IT workforce development—intending to convert academic research into commercial ventures.

Events and Investment Platforms Fueling Local Growth

Annual flagship forums like LEAP Tech have expanded beyond Riyadh to engage startup founders citywide. LEAP 2024 hosted over 215,000 visitors, 600+ startups, and 1,600 investors, announcing up to $11.9–13.4 billion in investment commitments. Moreover, LEAP is set to expand to cities like Jeddah and Dammam, highlighting the push for geographic inclusion.

 

These events amplify the visibility of regional innovators and connect founders directly with capital, enterprise buyers, and tech partners.

 

Talent, Academia, and Regional Collaboration

Regional cities benefit increasingly from integration with academia. For example, KAUST and King Saud University are bridging R&D to market through spin-offs and incubators. Medina's KEC is doing the same via ICT partnerships with Cisco and CompTIA.

 

Moreover, the spread of entrepreneurship into suburban and rural areas is enhancing talent diffusion. Former corporate professionals in secondary cities are increasingly founding startups, bringing experience, maturity, and local relevance.

 

Regional Hubs: Challenges and Diverging Prospects

Despite the progress, regional hubs face challenges. Riyadh remains the dominant center, with access to capital, foreign investors, and customer pipelines. Cities like Jeddah or Dammam still capture smaller shares of VC flows. Diversifying regional funding and creating city-specific startup funds may be a necessary next step.

Talent gaps persist—regional universities struggle to match the output of major institutions, and specialized AI or IoT talent tends to centralize in Riyadh. Regulatory alignment across provinces is uneven, requiring coordination to make multi-city scaling smoother.

 

However, venture leaders see opportunity: “Startups must move fast, network aggressively, and seek partnerships with giga-project stakeholders. Neom and Qiddiya won’t wait for entrepreneurs who aren’t ready to scale.”

 

Looking Ahead: A Network of Real Startup Cities

Saudi Arabia is transforming from a single‑city startup ecosystem into a network of startup cities, each with its own strategic identity:

  • Riyadh: Finance, AI, digital infrastructure.
  • Jeddah: Port-driven logistics, tourism tech, e‑commerce.
  • Dammam / Eastern Province: Industrial tech, energy, smart manufacturing.
  • Medina (KEC): Edtech, ICT skill incubation, academic spin-offs.
  • Giga-project zones: NEOM, The Line, Qiddiya as controlled innovation zones with global reach.
  • Jazan SEZ: Export-oriented logistics and agricultural technology.

Supported by $3.8 billion in venture capital in 2024, with major support from Monsha’at, SVC, PIF, and other agencies, the ecosystem is maturing rapidly.

What was once a centralized ecosystem in Riyadh is now blossoming into a multi-node innovation engine across Saudi Arabia. As Riyadh solidifies its global ecosystem ranking, other cities like Jeddah, Dammam, Medina, and giga-project hubs are emerging as specialized innovation clusters—each offering distinct resources, sector focus, and institutional support. This distributed model not only promotes economic diversification but also aligns with Vision 2030’s ambition of a technology-driven, knowledge-based economy.

 

As government policies evolve, capital becomes more widespread, and startups increasingly operate beyond city borders, Saudi Arabia is crafting a future where every region is a startup city with its own narrative, potential, and global competitiveness.

 

What is CAC and why your startup should care about it

Ghada Ismail

 

Every founder loves seeing new customers roll in. But behind every click, sign-up, or sale, there’s a cost, and if you’re not keeping track, you might be spending more than you realize. That’s where Customer Acquisition Cost (CAC) comes in.

CAC is a simple but powerful metric: it tells you how much it costs to bring in one customer. Whether you’re running Instagram ads, hiring a sales rep, or giving first-time discounts, CAC gives you clarity on whether your growth is smart or just expensive.

 

How Do You Calculate Your CAC?

It’s easier than it sounds:

CAC = Total Marketing and Sales Spend ÷ Number of New Customers

Let’s say you spent SAR 10,000 this month on ads, influencer marketing, and sales tools, and that brought you 100 new customers.

Your CAC = 10,000 ÷ 100 = SAR 100 per customer

That means each customer costs you SAR 100 to acquire.

 

Why Startups Should Track CAC Closely:

 Your Cash Won’t Last Forever

Startups don’t have the luxury of unlimited budgets. If CAC is too high, you could run out of money before you ever turn a profit.

It Shows What’s Actually Working

When you measure CAC across different channels—like TikTok ads vs. referrals—you can see where you’re overspending and where you’re winning.

 Investors Look at This First

If you’re fundraising, investors will ask: “How much does it cost you to grow?” A healthy CAC shows that you’re not just growing fast; you’re growing smart.

 

What Counts Toward CAC?

  • Paid ads (Google, Meta, TikTok)
  • Marketing team salaries
  •  Sales commissions
  •  Content creation or influencer costs
  • Promo codes or first-time buyer discounts

 You shouldn’t include things like product development, rent, or support for existing customers. CAC is all about getting new ones in the door.

 

Is Your CAC Too High?

To find out, compare it to your Customer Lifetime Value (CLTV), which is the total amount of money one customer brings in over time.

As a general rule:
LTV should be at least 3x your CAC.

If one customer brings you SAR 300, and it costs you SAR 100 to acquire them, you’re doing just fine.

 

How to Bring CAC Down

  • Lean into organic growth: like SEO and customer referrals
  • Fix leaks in your system: make sign-up or checkout easier
  • Get specific with targeting: so you’re not wasting budget on the wrong people
  • Retain your customers: happy users become your cheapest marketers

 

Conclusion: Don’t Just Chase Growth, Understand the Cost First

When you’re running a startup, every riyal matters. CAC isn’t just another marketing number; it’s rather a reflection of your strategy. It shows you where to invest, where to cut back, and whether you’re building something sustainable.

So track it. Understand it. And make sure that as your startup grows, your cost to grow doesn’t go out of control.

 

Startups Don’t Fail Overnight: 18 Fatal Mistakes to Avoid

Kholoud Hussein 

 

Launching a startup is an exhilarating experience — full of passion, ambition, and endless to-do lists. But while every founder dreams of building the next big success story, statistics show that over 90% of startups fail, many within the first few years. Often, the reason isn’t bad luck or external threats; it’s internal missteps that slowly undermine the business from within.

 

Whether you're a first-time founder or a seasoned entrepreneur, here are 18 critical mistakes that can quietly — or suddenly — kill your startup:

 

1. Building a Solution for a Nonexistent Problem

Many founders fall in love with their idea without validating market demand. If your product doesn’t solve a real, painful, and frequent problem, it won’t gain traction, no matter how innovative it is.

 

2. Ignoring Customer Feedback

Even if you launch with the perfect product, failing to adapt based on user feedback means you're not evolving. Startups that don’t listen, iterate, or pivot quickly fade away.

 

3. Choosing the Wrong Co-founder

Co-founder conflicts are among the top reasons startups fail. Misaligned values, egos, or unequal commitment can poison the team from within.

 

4. Hiring Too Fast or Too Soon

Premature hiring — especially before product-market fit — can drain cash and create inefficiencies. A bloated team can sink a young company fast.

 

5. Lack of Focus

Trying to do too many things at once often means doing none well. Startups should focus on solving one core problem brilliantly before scaling horizontally.

 

6. Burning Through Cash Without Discipline

Raising funding isn’t the goal — building a sustainable business is. Poor cash flow management, unnecessary expenses, or hiring without revenue plans can lead to quick bankruptcy.

 

7. Ignoring the Competition

Thinking you have no competitors is naive. If your problem is real, someone’s either already solving it or about to. Ignoring competition blindsides you to market movements.

 

8. Not Knowing Your Metrics

If you don’t know your CAC, LTV, churn rate, or burn rate, you’re flying blind. Numbers help you make better decisions and attract smarter investors.

 

9. Weak Branding and Messaging

A great product with poor messaging won’t resonate. Your brand, positioning, and storytelling are just as important as your code or design.

 

10. Failing to Market Early

"Build it and they will come" is a myth. Start building your audience and generating awareness before you launch.

 

11. Underestimating the Sales Process

Many startups focus heavily on product development and overlook sales. But no matter how good your product is, if you can’t sell it, you won’t survive.

 

12. Overcomplicating the Product

Feature overload can lead to confusion, bugs, and longer development cycles. Simplicity is often a startup’s biggest strength.

 

13. Ignoring Legal and Compliance Issues

From IP ownership to data protection laws, early negligence in legal matters can lead to lawsuits or operational shutdowns later on.

 

14. Choosing Investors Poorly

The wrong investor can pressure you into growth-at-all-costs, take over your board, or interfere with your vision. Money is important — but so is alignment.

 

15. Scaling Prematurely

If you scale (team, marketing, product) before hitting product-market fit, you risk burning resources on a model that doesn’t work.

 

16. Lack of Resilience or Patience

Startups are marathons, not sprints. Founders who expect overnight success may quit when the inevitable rough patches appear.

 

17. Neglecting Company Culture

In early-stage startups, culture is formed by default or by design. Toxic culture, lack of transparency, or unclear communication can break down even the most promising teams.

 

18. Failing to Adapt

Markets change. Technologies evolve. Consumer behavior shifts. Startups that are rigid, slow, or resistant to change don’t last.

 

Most of these mistakes are avoidable — but only if you're honest about them. Building a startup is as much about strategic discipline as it is about having a clear vision. Founders who remain humble, data-driven, and open to learning from failure are those who beat the odds.

A startup doesn’t die in a day. It dies by a thousand small cuts, many of which are listed above. Spot them early, course correct when needed, and always stay close to the problem you're solving and the people you're solving it for.

 

Beyond the kitchen: How technology is transforming Saudi Arabia’s food industry

Noha Gad 

 

The food and beverage (F&B) sector represents a key pillar in Saudi Arabia’s journey towards economic diversification and sustainable growth. This promising industry has witnessed a significant expansion with technology being a catalyst for seismic changes in the sector amid shifting market dynamics and evolving consumer demands.

A recent report by AstroLabs, the leading business expansion platform in MENA, revealed that the market value of the Saudi F&B industry reached $45 billion in 2024, presenting lucrative business opportunities across its segments and subsegments. The same report anticipated consumer spending on food services to rise by 6% annually over the next five years, while the food delivery market is projected to surge to $14.9 billion by 2028.

Technology has profoundly transformed every stage of the food value chain, from using advanced agricultural technologies that enhance farming and enable controlled environment agriculture, to shaping how food is accessed, prepared, and enjoyed. Integrating IoT and blockchain also enhanced supply chain transparency, food safety, and traceability, building greater consumer trust and reducing inefficiencies throughout the sector.

This synergy between tradition and modernity not only preserves Saudi Arabia’s culinary heritage but also ensures that technology remains at the heart of future growth, delivering resilient, sustainable, and world-class food systems for generations to come.

Another report by the global business consulting firm, Grand View Research, unveiled that the food technology (foodtech) market in Saudi Arabia is expected to reach $10.2 million by 2030, marking a compound annual growth rate (CAGR) of 10.5%.

Additionally, the latest report by the Saudi Central Bank (SAMA) highlighted that the point-of-sale (PoS) sales in the F&B sector surpassed SAR 165.7 billion during the second quarter (Q2) of 2025, backed by a humble increase in the number of transactions, which reached over 2.7 billion.

 

Critical things to consider for establishing a strong presence in the Saudi F&B sector

  • Testing the market first and prioritizing omnichannel retail. Companies that aspire to expand into Saudi Arabia must test their products in the market before making large investments. Also, omnichannel retail involving online and offline sales has become an important mainstay in the Saudi retail sector, while the growth of younger consumers has resulted in a shift from traditional trade to modern trade. 
  • Obtaining Halal certifications and forging partnerships with local players. Halal certification is necessary for food brands to gain a foothold in this market. They need to ensure compliance with Saudi Food and Drug Authority (SFDA) regulations.
  • Utilizing logistics and temperature-controlled delivery hubs to ensure products remain fresh.

 

The Saudi foodtech landscape is bustling with innovations and investment, with several startups leading the charge, notably Nana, the dark store grocery delivery startup and a key player in the digital shopping solutions sector; Foodics, the leading cloud-based technology and payments platform for restaurants; iyris, the innovative agriclimate tech company specializing in advancing commercial farming; Mr. Mandoob, a state-of-the-art delivery platform that connects consumers with various dark stores, and more. 

 

Key innovations that transform the F&B sector in Saudi Arabia 

 

Cloud Kitchens 

The cloud kitchen business is transforming the food service industry in Saudi Arabia, providing a unique blend of convenience and innovation to meet the evolving demands of consumers. Cloud kitchens, or virtual kitchens, operate exclusively for delivery orders without dine-in options, offering a cost-effective alternative to traditional restaurants. This model allows food entrepreneurs and established restaurant chains to launch multiple brands from a single kitchen space.

The boom in the cloud kitchen industry was driven by high demand for delivery services, notably during the COVID-19 pandemic, lower operational costs, flexible operations, and the emergence of e-commerce and delivery platforms, such as Jahez, HungerStation, and Talabat.

 

According to a survey conducted by Qoot, a subsidiary of management consulting firm Mukatafa, 44% of respondents believe that cloud kitchen businesses have lower operational costs than a normal restaurant. However, 56% said they saw fewer sales than a normal restaurant business, with only 17% reporting more sales.

The cloud kitchen market in Saudi Arabia is expected to hit $335.7 million by 2030, growing at a CAGR of 7.7% from 2021 to 2030, as stated by Al Taasis, a leading business incorporation and on-the-ground corporate solutions specialist.

Over the next five years, Saudi Arabia is anticipated to become one of the leading markets for cloud kitchens in the region, backed by urbanization, government support for entrepreneurship, and a growing appetite for digital services.

Establishing a cloud kitchen business offers various advantages, including the flexibility in menu changes, reduced financial burden, operational efficiency, and direct access to customer insights.

 

Subscription Meal Services

The subscription meal services industry in Saudi Arabia is gaining momentum as consumers increasingly seek convenient, healthy, and personalized dining options. This service offers customers the ability to subscribe to meal plans that deliver ready-to-eat or easy-to-prepare meals regularly, catering to varying dietary needs and preferences. 

The rising awareness of nutrition and wellness, urban lifestyles that limit time for cooking, and the integration of digital platforms that enhance user experience have accelerated the growth of subscription meal services in the Kingdom.

The ‘KSA Subscription-based Meals Market Research’ report, published by MarkNtel, stated that the subscription-based meals market in Saudi Arabia reached $254 million in 2024, and is expected to hit $383.5 million by 2030, with a CAGR of around 7.11% during 2025-2030.

Figures released by the global data and business intelligence platform, Statista, revealed that revenue in the Saudi meal delivery market is projected to surpass $10 billion in 2025 to reach $11.7 billion by 2030.

Calo is one of the key players that revolutionizes personalized meal subscriptions in Saudi Arabia. In 2024, it delivered 10 million meals across the GCC, reinforcing growing demand for data-driven, personalized nutrition.  

Other Saudi subscription meals platforms, such as Freshhouse, Right Bite, and Dailymealz, allow users to update their meal plans, pause or skip deliveries, and provide feedback, creating a highly user-centric experience. They provide consumers flexibility in meal selections, customizable menus, and streamlined delivery schedules, making it easier for them to maintain consistent healthy eating habits.  

 

AI-Powered Food Applications

Technology is a game-changer in the online food delivery market in Saudi Arabia. Platforms invest heavily in new tools that make things easier for users and run their operations better. They also utilize artificial intelligence (AI) and data to tailor their services, predict consumer preferences, and find the best routes for delivery. A recent report published by IMARC Group stated that the online food delivery market in Saudi Arabia is expected to record $5.71 billion by 2033, marking a CAGR of 13.6 during 2025-2033.

The AI-powered food applications in Saudi Arabia operate within a rapidly growing multi-billion-dollar online food delivery market, backed by high-tech infrastructure, a high internet penetration rate (99%), a large base of digital consumers, and heavy use of AI for personalization, logistics, and operational efficiency

Finally, the emergence of a digital food landscape has created opportunities for new delivery systems. The ongoing digitization of the food delivery space reflects a dynamic scene with potential shifts and increased business activities, contributing to the development of the Saudi tech sector and the realization of Vision 2030’s objective of localizing 85% of its food industry by 2030. 

 

Leading the Stem Cell Movement in GCC: CellSave Arabia Eyes Saudi Expansion

Ghada Ismail

 

CellSave Arabia is a leading provider of advanced stem cell preservation services in the Gulf region, offering families the opportunity to safeguard their future health through secure, high-quality cord blood and tissue banking. Known for its cutting-edge proprietary technology, internationally accredited standards, and patient-centered care model, CellSave Arabia has built a reputation for excellence in regenerative medicine. The company’s mission is rooted in making stem cell preservation accessible, reliable, and scientifically robust, empowering families with potentially life-saving options for generations to come.

 

In this exclusive interview, Sarah Al-Hajali, CEO of CellSave Arabia, discusses the company’s pioneering journey, its upcoming expansion into Saudi Arabia, and how the company is aligning with Vision 2030 to make stem cell preservation more accessible to Saudi families. She also opens up about navigating cultural sensitivities, forging research partnerships, and how AI is shaping the future of stem cell logistics in the region.

 

CellSave Arabia was the first private stem cell lab in the GCC back in 2005. What were the earliest challenges you faced pioneering this space, and how did you build trust in such a novel field?

CellSave Arabia was established in 2005 as the first and largest private stem cell laboratory in the GCC. At the time, stem cell preservation was a new and unfamiliar concept in the region, and we faced several key challenges in introducing it.

 

One major challenge was raising awareness among both healthcare professionals and the public. Many expecting parents had never heard of cord blood and tissue banking and were uncertain about its benefits, safety, and scientific validity. Educating families—especially mothers—about how stem cells could potentially treat conditions like cancer or autoimmune diseases required dedicated outreach and communication. Also, there was a common misconception that it was too expensive. 

At CellSave, our goal has always been to make this valuable service accessible to everyone. That’s why we introduced flexible payment plans to make it more affordable for all families.

 

As pioneers in the field, establishing credibility was critical. With no regional benchmarks to follow, we set high standards from the start, investing in international accreditations such as AABB and FDA accreditations, world-class facilities, and clinical partnerships. This, combined with transparent communication and strong collaboration with hospitals and OBGYNs, helped us earn the trust of families across the region.

Our journey has always been guided by a commitment to care, quality, and ethical responsibility, which remain at the heart of everything we do.

 

In 2015, we launched My Pregnancy Arabia, a non-profit initiative supporting pregnant women through education and community building. What started in the UAE has now expanded regionally, with our first successful event in Qatar held in April 2025, marking a new chapter in our mission to empower and support women throughout their pregnancy journey. Additionally, we’re excited to be expanding into Saudi Arabia soon. As part of this growth, we’ll be organizing educational events aimed at raising awareness about the benefits of stem cell banking. These events will help inform both healthcare professionals and expecting parents about the science, process, and long-term value of cord blood and tissue preservation.

 

Saudi Arabia is undergoing rapid healthcare transformation under Vision 2030. What makes the Kingdom a strategic priority for CellSave Arabia’s next phase of expansion?

Saudi Arabia’s healthcare transformation under Vision 2030 presents a tremendous opportunity for innovation, investment, and improved patient care. For CellSave Arabia, the Kingdom is a natural and strategic priority for our next phase of expansion.

The government’s commitment to enhancing healthcare infrastructure, embracing advanced medical technologies, and prioritizing preventive care aligns perfectly with our mission to offer life-saving, future-oriented solutions like stem cell preservation. As awareness continues to grow among healthcare professionals and families, and with an increasing focus on high-quality maternal and pediatric care, the Kingdom presents a strong opportunity and readiness for the services we provide.

Moreover, Vision 2030 emphasizes not only excellence in care but also health equity and accessibility, and that is at the heart of our next step. As we expand into Saudi Arabia, our goal is to make stem cell preservation more accessible to all families, especially those with medical histories that include conditions like cardiovascular disease, diabetes, and other inherited or chronic health concerns. We are working on expanding our footprint beyond major cities, partnering with both public and private healthcare institutions, and tailoring our offerings to meet the unique needs of Saudi families.

In short, Saudi Arabia offers the perfect environment for growth, innovation, and meaningful impact—values that have always defined CellSave Arabia’s journey.

 

As a GCC-based company, how do local cultural, regulatory, or healthcare dynamics influence your operations compared to global peers?

Culturally, there's a strong emphasis on family, trust, and religious values, which means we must approach awareness and education with sensitivity and respect. Many families initially had concerns about whether cord blood banking might conflict with their beliefs. Through open dialogue with scholars, we’ve clarified that the practice is not only legal but also aligned with their ethics, as it involves preserving cells from the umbilical cord—something that would otherwise be discarded—and can potentially save lives in the future. This understanding has been essential in building trust and making families feel confident and comfortable with their decision. At CellSave Arabia, we’ve taken great care to ensure our services are fully in line with cultural and religious principles, and we continue to work closely with both the medical and community sectors to educate, build trust, and provide reassurance to the families we serve.

As part of our commitment to supporting families, CellSave also offers a transplant assistance cash-back service of around SAR 15,000 if the stored cord blood is released for therapy within the first five years. This added support reflects our mission to not only preserve potential but also to stand by our clients during critical moments, reinforcing the long-term value and impact of stem cell banking.

On the regulatory side, we must comply with strict local healthcare laws and licensing requirements, which can vary from country to country within the GCC. This requires close collaboration with health authorities to ensure our processes meet all standards—especially in areas like data privacy, biological material handling, and clinical safety.

Additionally, the healthcare landscape in the GCC is unique, with a strong mix of public and private sector involvement, and a growing focus on preventive care and medical innovation. This dynamic environment allows us to work closely with both government and private hospitals, tailoring our services to meet local needs while still maintaining international standards.

 

Are you currently working with, or planning to partner with, any Saudi hospitals, universities, or health institutions to expand stem cell services or research efforts?

Yes, we are currently working on expanding our presence into Saudi Arabia and actively exploring partnerships with leading hospitals, universities, and healthcare institutions across the Kingdom. Our goal is to bring world-class stem cell preservation services closer to Saudi families, while also contributing to the country’s broader goals for healthcare innovation under Vision 2030.

We are in discussions with several public and private sector hospitals to integrate our services into their maternity and pediatric care offerings. At the same time, we’re looking to collaborate with universities and research centers to support stem cell research, clinical applications, and medical education in this field.

These partnerships will play a key role in ensuring that stem cell services are not only available, but also trusted, regulated, and aligned with the local medical and ethical landscape. Our expansion into Saudi Arabia is not just about business growth—it's about contributing meaningfully to a healthier future for families across the Kingdom.

 

How is CellSave Arabia currently using AI in its operations, from logistics and lab automation to quality assurance, especially as it scales in Saudi Arabia?

As we prepare to expand into new markets like Saudi Arabia, we are focused on adopting technologies that can help optimize operations, improve accuracy, and support scalability.

Currently, AI is being utilized in several valuable ways within our operations. For example, an AI-driven monitoring system is used in the lab to assess sample quality inside cryo dewars. This system continuously checks key markers and provides alerts and recommended actions if any values fall outside the acceptable range.

Also, AI plays a critical role in evaluating the condition of the sample upon receiving it. It verifies all essential metrics to ensure the sample has been transported under optimal conditions. If any of these criteria are not met, automated notifications are immediately sent to both the lab and the parents to prompt timely action.

AI offers exciting potential in enhancing sample tracking, environmental monitoring, and data-driven decision-making—all critical elements in stem cell preservation. We also see opportunities in using AI to support personalized client communication and operational efficiency, allowing us to deliver even more reliable and responsive services.

As innovation continues to shape the future of healthcare in the region, our goal is to remain at the forefront by thoughtfully integrating the right technologies to support our mission of safety, trust, and long-term value for families.

 

As Saudi consumers become more digitally engaged and expect healthcare experiences that are fast, convenient, and tech-enabled, how is CellSave Arabia evolving its service model to meet these rising expectations?

At CellSave Arabia, we understand that today’s families value speed, convenience, and clarity—especially when making important decisions like stem cell preservation.

We have digital tools and systems in place that allow us to respond to client inquiries more efficiently, provide quicker consultations, and offer real-time guidance throughout the enrollment and collection process. CellSave Arabia utilizes AI agents that can respond to expectant families 24/7 without the need for human interaction—handling everything from education to clients’ requests for documentation or sample health checks. Because each family has unique needs, these AI agents can also recommend the best services tailored to individual circumstances by referring to patients’ medical histories and other relevant information.

Our goal is to ensure that every interaction—whether online or in person—is simple, informative, and timely, in line with the modern expectations of Saudi families and the Kingdom’s broader vision for digital health transformation.

 

Does CellSave Arabia see Saudi Arabia as a future R&D hub for stem cell therapies, particularly given the government's investment in biotech and innovation?

With the Kingdom’s strong commitment to biotechnology and innovation, Saudi Arabia is well positioned to become a center of excellence for research and development in stem cell therapies. At CellSave Arabia, we are actively exploring strategic partnerships with universities, hospitals, and biotech organizations to contribute to this growing scientific ecosystem. These collaborations enable us to support advancements in regenerative medicine. For instance, in osteoarthritis, they can aid in repairing damaged cartilage and alleviating joint pain, while in ovarian rejuvenation, they provide new hope for restoring fertility and hormonal health. Additionally, stem cells are being investigated for their potential to regenerate heart tissue after cardiac injury, support recovery from neurodegenerative diseases like Parkinson’s and Alzheimer’s, and improve immune system function. Their ability to promote healing and restore damaged tissues also holds promise for enhancing overall health and wellbeing, paving the way for more personalized and effective medical treatments.

These advances directly support Saudi Arabia’s Vision 2030 goal to raise the average life expectancy to 80 years by 2030. By integrating cutting-edge regenerative treatments into healthcare strategies, we can contribute to extending healthy, active years of life, improving quality of life for the population, and reducing the burden of age-related diseases.