Saudi Arabia’s New Breed of Entrepreneurs: When Influencers Become CEOs

Sep 15, 2025

Ghada Ismail

 

Suppose that the influencers just take selfies and share snap-winning captions all day long? Think again. In Saudi Arabia, the social media stars that you glance over every day are now occupying the head seats of boardroom tables, building brands, making startups, and leading companies that are making waves.

 

It's a revolution that can't be ignored. With millions of followers at their fingertips, these influencers have done more than sell products; they've established trust, built personal brands, and discovered the secret to turning passion into profit. Today, they're using that clout to create businesses that don't just track trends. They set them!

 

From fashion and beauty to tech and F&B, Saudi influencers are proving that the leap from content creator to company founder isn’t just possible; it’s becoming the new normal. In this blog, we’ll dive into the stories of some of Saudi Arabia’s most successful influencer-turned-entrepreneurs and see how they're redefining what it means to be a CEO in today’s digital-first economy.

 

Ready to meet Saudi businesses' new faces? Let's get in. Welcome to the new world where Saudi influencers are swapping followers for founder titles and making serious moves in markets far from the usual beauty and fashion paths.

 

Ibrahim Al Hajjaj: From Stand-Up Star to Startup Starter

You know him as the master of sharp wit and grounded characters, but Ibrahim Al Hajjaj is doing more than just making people laugh; he's building the business of entertainment.

Behind the limelight, Ibrahim has been busy opening stand-up comedy houses and forward-thinking production houses, driving Saudi Arabia's entertainment industry from amateur to business-class.

It's a high-stakes gamble, putting him not only as an entertainer but also as one of the driving forces shaping the future of the industry.

 

Ghaith Marwan: Turning Adventures into Investments

Known for his energetic travel videos and larger-than-life personality, Ghaith Marwan didn’t stop at entertainment. He’s quietly invested in the food and beverage scene and hospitality projects, bringing his adventurous spirit to real-world businesses. For Ghaith, the thrill of the journey isn’t just online; it’s embedded in every venture he backs.

 

Bader Saleh: From Viral Videos to Serious Ventures

Remember the viral sketches from ‘Eish Elly?’

Bader Saleh utilized his online fame and took it as a launching pad to develop content tech startups and media creativity platforms. Being at the forefront of media trends, Bader is showing that content creators' future is about taking charge of their art and their enterprises.

 

Ahmad Al Shugairi: Spurring Change, Establishing Enterprises

Saudi youth have been inspired by Ahmad Al Shugairi for decades on programs like 'Khawatir'.

But his influence did not remain limited to screen; it translated into tangible projects, from publishing ventures to social initiatives targeted at innovation, education, and empowering youths. Ahmad's life proves that when purpose is merged with influence, real social change follows.

 

Faisal Al Basri: Revolutionizing the E-commerce Game

Faisal Al Basri, famous for his biting remarks on business and technology, did not just talk about entrepreneurship; he lived it. With his venture into e-commerce and online platforms, Faisal has encouraged local products and created new opportunities for SMEs to expand online. He's the ultimate example of how content creators can turn digital knowledge into real business success.

 

The Rise of a New Entrepreneurial Generation

Saudi social media influencers are demonstrating that today, influence is not a matter of numbers; it's a matter of doing. They have progressed from being just creators to being real business players and cultural influencers. There are lessons for us on how digital natives can turn their skills and audience relationships into profitable businesses.

 

This is not just indicative of the rise of influencer marketing but of the emergence of a new generation of digital businesspeople who are revolutionizing business and culture. With these digital business people creating their brands, they're not just changing their own destinies but even rewriting the success recipe in Saudi Arabia and beyond.

 

The bottom line is clear: influence in the new world isn't about being seen; it's about using your platform. The social media influencers in Saudi Arabia are showing us all just how much that is possible.

Tags

Share

Advertise here, Be the LEADER

Advertise Now

Latest Experts Thoughts

Key skills leaders must master to build high-trust startup teams

Noha Gad

 

Building strong teams is the backbone of any successful organization. Whether a company is launching its first product or scaling across markets, the ability of people to work together, take risks, and learn from failure determines speed, resilience, and long-term outcomes. In startups, where uncertainty and resource constraints are constant, one factor separates companies that stall from those that accelerate: trust. High-trust teams make faster decisions, collaborate more effectively across roles and time zones, and retain top talent through challenging phases. 

Trust accelerates everything a startup needs to do to survive and scale. When team members believe in each other’s competence and good intent, decisions move from debate to action. That speed matters in early-stage companies where missed windows and slow feedback can sink promising ideas.

The way founders share information and listen directly shapes team alignment. These habits highlight practical approaches leaders can use to strengthen trust through clear and intentional communication.

  • Radical transparency

Radical transparency means openly sharing relevant organizational information. This includes not just the decisions made, but also the reasons behind them, as well as both successes and failures. This approach helps teams clearly understand what is happening and why. In early-stage and growing startups, uncertainty is common. Leaders who communicate openly about progress or changes in priorities can reduce confusion and help teams stay focused and steady. 

When information flows freely, teams depend less on guesses. Instead, they gain a clear view of how decisions are made and can better see how their work connects to the organization’s larger goals.

  • Active listening.

While founders often focus on communicating direction, trust deepens when leaders put as much effort into listening. Active listening means fully engaging with what others are saying, including the intent and underlying concerns behind someone's words. Leaders who consistently listen well make their team members feel understood and respected. Core active listening practices include restating key points to confirm understanding, asking open-ended questions to explore context, observing tone and nonverbal signals, and delaying judgment or advice until fully understanding the message.

  • Ongoing learning and development.

Communication is a skill that improves over time with practice and reflection. When leaders make an effort to master communication, they also show that they value clarity and alignment within the organization. This is where structured communication training can be helpful. Over time, organizations that focus on improving communication tend to experience fewer misunderstandings and better coordination between departments. Encouraging a culture of learning also supports higher employee engagement and helps teams become more creative, adaptable, and responsive to change.

  • Consistent and constructive feedback

Trust grows when feedback becomes a regular part of daily communication. Consistent feedback helps teams remain aligned on goals and expectations. A clear structure can make feedback more useful and actionable. This includes: identifying the specific situation or task, focusing on observable actions rather than assumptions, suggesting clear and practical next steps, and giving feedback in a timely and relevant manner. It is also important to create channels for upward feedback, so leaders can understand how the team received their communication. When feedback flows consistently in both directions, teams are better able to stay aligned, especially in fast-changing environments.

  • Words-actions alignment

Team members are more likely to trust leadership when communication consistently matches behavior. Credibility grows when teams see alignment between what someone says and what they do. Consistency is more important in startup environments where teams are more inclined to observe leadership.

Finally, trust is not an abstract ideal; it is a practical foundation for startup success. It shapes how quickly teams decide, how openly they collaborate, and how well they adapt to uncertainty. For founders and leaders, building trust does not require grand gestures; it begins with everyday communication practices. When these practices become part of an organization's culture, teams become more than just groups of individuals working toward separate goals. They become cohesive units that move faster, learn from setbacks, and stay committed through challenges.

Digital Zakat and Sadaqah in the Era of Fintech

Ghada Ismail

 

Not long ago, calculating zakat often meant consulting a specialist, reviewing assets manually, and completing the payment through separate channels. Today, the process can be completed in minutes through a smartphone. The same digital platforms that help users manage investments, transfer money, and track spending are increasingly becoming gateways for charitable giving.

What began as the digitization of donations is evolving into something far more significant. Across Saudi Arabia, charitable transactions are becoming embedded within the country's rapidly expanding financial technology ecosystem. Digital platforms can now calculate obligations, automate recurring contributions, facilitate payments, and provide real-time transaction records, turning what was once a largely standalone activity into a seamless financial service.

This transformation is being driven by a combination of government initiatives, fintech innovation, and changing consumer expectations. As digital financial infrastructure expands across the Kingdom, charitable giving is increasingly benefiting from the same technologies that have reshaped related payments and wealth management.

The result is the emergence of a new segment within Saudi Arabia's fintech landscape—one where technology is transforming how charitable funds are calculated, collected, managed, and distributed. Platforms such as ZAKATY and Ehsan, alongside a growing ecosystem of technology providers, are helping create a more efficient, transparent, and accessible model for digital giving.

 

The Digitalization of Giving

Saudi Arabia's fintech sector has expanded rapidly over the past decade, powered by regulatory support, rising digital adoption, and growing demand for modern financial services. This transformation has naturally extended into the charitable sector.

Consumers increasingly expect the same convenience from charitable transactions that they receive from banking and e-commerce services. Digital tools now allow users to calculate obligations across multiple asset classes, complete payments electronically, and maintain records through a single platform.

What once involved manual calculations and separate payment channels is increasingly becoming a streamlined digital experience. By reducing complexity and improving accessibility, fintech solutions are making charitable transactions easier to manage while supporting broader efforts to increase digital financial inclusion.

 

Government-Led Innovation Through ZAKATY

One of the most visible examples of Saudi Arabia's digitalization of charitable services is ZAKATY, the platform developed by the Zakat, Tax and Customs Authority (ZATCA).

The platform enables users to calculate zakat across a range of asset classes, including cash, gold, silver, shares, investment funds, and real estate held for trade, before completing payments through secure digital channels. It also offers features such as payment reminders, asset tracking, and integration with electronic payment methods.

Beyond simplifying calculations and payments, ZAKATY reflects Saudi Arabia's broader move toward digital-first public services. By combining compliance tools with integrated payment capabilities, the platform reduces administrative friction and makes zakat management more accessible through a single digital interface.

More broadly, the platform illustrates how government entities are increasingly applying fintech principles—including automation, digital payments, and user-centric design—to modernize public services and improve the customer experience.

 

Ehsan and the Rise of Digital Philanthropy

Saudi Arabia's digital philanthropy movement is perhaps best represented by Ehsan.

The platform connects donors with verified charitable opportunities across healthcare, education, housing, debt relief, food support, and emergency assistance. By bringing a wide range of charitable initiatives together on a single digital platform, Ehsan makes it easier for individuals and businesses to identify causes and contribute through trusted channels.

Technology is central to the platform's value proposition. With digital payments, transaction records, and reporting tools, it helps strengthen transparency while giving donors greater visibility into how contributions are directed and distributed.

Over time, Ehsan has expanded its reach through integrations with banks, payment providers, and other financial institutions, making charitable giving more accessible through the digital financial services that users already rely on. These developments reflect a broader trend toward embedding charitable services within Saudi Arabia's evolving digital finance ecosystem.

This version is more precise, avoids overstating the investment-platform angle, and remains strong from a fintech perspective.

 

Embedded Zakat and the Future of Financial Services

Embedded finance has become one of the defining trends in global fintech, and elements of this model are beginning to emerge within Saudi Arabia's charitable ecosystem.

Banks, digital payment providers, and selected financial platforms increasingly offer integrated donation and zakat services, allowing users to complete charitable transactions through the same digital channels they use for everyday financial activities. These developments reduce friction and make charitable giving more accessible within existing financial workflows.

While the market remains in its early stages, the long-term potential is considerable. Future financial applications could incorporate more advanced zakat-management capabilities, including automated calculations across multiple asset classes, personalized payment recommendations, and integration with broader wealth-management tools.

As Saudi Arabia's financial ecosystem becomes more interconnected, charitable giving may increasingly evolve from a standalone transaction into a more integrated component of personal financial management.

 

The Startup Ecosystem Behind Digital Giving

While government platforms such as ZAKATY and Ehsan have led the digitization of charitable giving in Saudi Arabia, a broader ecosystem of organizations is helping modernize the operational foundations of the nonprofit sector.

Across the Kingdom, charities are increasingly adopting digital tools to manage fundraising campaigns, process donations, engage donors, and strengthen reporting and governance practices. These capabilities reflect a wider shift toward technology-enabled nonprofit management, where digital infrastructure improves efficiency, transparency, and scalability.

One of the most notable examples is Jood Eskan, which uses digital systems to connect donors with housing initiatives and beneficiaries through a centralized platform. By streamlining fundraising, project management, and donation tracking, the platform helps improve transparency and accountability throughout the housing support process.

Behind these efforts is National Developmental Housing Foundation (Sakan), which has played an important role in developing digital mechanisms that facilitate charitable housing initiatives and connect contributors with social-impact projects. Its work illustrates how technology can be used not only to collect donations but also to improve the management and delivery of charitable programs.

Beyond individual platforms, organizations such as Namaa Al Munawara contribute to the digital transformation of the nonprofit sector by supporting charities and social enterprises through training, financing, and capacity-building programs. While not a donation platform itself, Namaa helps strengthen the institutional capabilities needed for nonprofit organizations to operate more effectively in an increasingly digital environment.

Together, these initiatives highlight an important evolution in Saudi Arabia's charitable ecosystem. The focus is no longer limited to enabling digital transactions; it increasingly extends to building the infrastructure, governance frameworks, and operational capabilities that allow charitable organizations to serve donors and beneficiaries more efficiently. As nonprofits continue adopting digital payments, data analytics, and online fundraising tools, technology is becoming a critical enabler of transparency, accountability, and long-term sustainability across the sector.

 

Transparency as a Competitive Advantage

Trust has always been a critical component of charitable giving, and digital platforms are helping strengthen it.

Transaction records, digital receipts, beneficiary verification tools, and real-time reporting systems provide greater visibility into how funds are collected and distributed. This increased transparency not only enhances confidence among existing donors but also appeals to younger, digitally native users who expect higher levels of accountability.

As a result, transparency is becoming a competitive advantage within the digital philanthropy ecosystem. Platforms that can clearly demonstrate impact and accountability are likely to attract stronger engagement and long-term participation.

 

The Growing Role of Artificial Intelligence

Artificial intelligence is already transforming banking, payments, and investment management, and its influence is likely to extend into charitable services as well.

AI-powered tools could simplify calculations for users with complex financial portfolios, automate compliance processes, and provide personalized recommendations based on financial behavior and giving preferences.

On the institutional side, charitable organizations may use AI to identify emerging social needs, improve resource allocation, and optimize fundraising strategies.

As Saudi Arabia continues investing heavily in artificial intelligence, the integration of AI into charitable platforms appears to be a natural next step in the sector's evolution.

 

Challenges on the Road Ahead

Despite significant progress, several challenges remain.

Cybersecurity risks will continue to grow as more charitable transactions move online, making robust data protection essential. Privacy considerations will also become increasingly important as platforms collect larger volumes of financial and personal information.

Maintaining regulatory compliance and ensuring that digital solutions align with established governance frameworks will remain critical as automation and artificial intelligence become more widely adopted.

Finally, digital inclusion remains an ongoing priority. While younger consumers have embraced digital financial services, ensuring accessibility across different demographics will be essential for long-term adoption.

 

Conclusion: A New Layer of Saudi Fintech is Born

Saudi Arabia is doing more than moving charitable transactions online. It is building a more connected digital ecosystem that links philanthropy with the Kingdom's broader financial and technology infrastructure.

Through initiatives such as ZAKATY, platforms like Ehsan and Jood Eskan, and a growing network of organizations supporting the digital transformation of the nonprofit sector, charitable giving is becoming more efficient, transparent, and accessible. At the same time, digital tools are helping charities strengthen governance, improve operational efficiency, and engage donors through more seamless and accountable experiences.

The transformation reflects a broader shift in how social-impact activities are managed in the digital age. What began as a move toward electronic donations is evolving into a technology-enabled ecosystem that supports everything from fundraising and donor engagement to program management and impact delivery.

As fintech capabilities, digital payments, and artificial intelligence continue to advance, charitable giving is likely to become increasingly integrated into the financial services people use every day. In doing so, Saudi Arabia is creating a model where technology not only simplifies transactions but also strengthens the effectiveness and reach of the charitable sector itself.

How Artificial Intelligence is Reshaping Preventive Healthcare Through Earlier Detection and Smarter Clinical Insights

By Stephan Bandelow, BSc, MSc, Dphil, Associate Professor, Associate Director, Researcher, St. George’s University, Grenada, West Indies

 

Artificial intelligence (AI) is rapidly transforming modern healthcare, combining technologies that improve diagnosis, treatment, research, and healthcare operations. From detecting diseases in medical scans to streamlining hospital workflows, AI is increasingly helping clinicians make faster and more data-driven decisions. Once viewed as a futuristic concept, today many AI-powered tools are already becoming part of everyday medical practice. In the Middle East region, it is no different. 

 

Modern AI in medicine combines technologies such as machine learning, computer vision, natural language processing, and generative AI to support both clinical care and healthcare operations. In the GCC region, research has shown that the AI market was valued at USD $503 million in 2024 and is expected to grow to $5.81 billion by 2035.

 

When it comes to digital health markets in the region, two sof its biggest countries are projected to have big impact. The UAE’s market was estimated at $619.3 million in 2023 but in the next four years, that figure could increase substantially to $2.65 billion in 2030. Meanwhile, the Kingdom of Saudi Arabia is expected to reach $11.07 billion by 2033.

 

As healthcare systems become increasingly technology-enabled, future physicians will need to develop clinical expertise alongside the ability to work with data-driven healthcare tools and digital care ecosystems.

 

AI in medical imaging and diagnostics

 

One of the clearest examples of AI’s success in healthcare has emerged in medical imaging. AI-powered computer vision systems are increasingly being used to help clinicians detect abnormalities in radiology scans with greater speed and accuracy. Breast cancer screening has become one of the most studied use cases.

 

According to a Saudi Arabia-based study conducted across government hospitals in Jeddah, AI-powered breast cancer detection systems demonstrated 92.3 per cent diagnostic accuracy, with sensitivity and specificity rates exceeding 91 per cent, highlighting the technology's potential to support earlier and more reliable cancer detection. 

 

These tools have seen relatively smoother adoption because they are designed for narrow, measurable tasks. Their performance can be validated against standardized clinical benchmarks such as sensitivity, specificity, and detection rates. Importantly, these systems are intended to support physicians rather than replace them, functioning as a second layer of review that helps reduce workload while improving diagnostic confidence.

 

Personalized medicine and the role of AI

 

Another major area of interest has been personalized medicine, where treatments are tailored to an individual’s genetic profile. Since the Human Genome Project in the 1990s, researchers have hoped that advances in genomics and computational medicine would enable highly individualized therapies. While significant progress has been made, especially in oncology biomarker testing, many AI-driven applications in drug discovery and precision medicine still remain at the research or pre-clinical stage.

 

AI has nevertheless accelerated parts of the research process. Tools such as protein-structure prediction models and machine learning systems are helping researchers identify potential drug targets more efficiently than before. However, translating computational discoveries into approved clinical therapies still requires years of testing, validation, and regulatory review. As a result, personalized medicine continues to evolve gradually rather than transforming healthcare overnight.

 

Generative AI in healthcare

 

 

Generative AI has emerged as one of the most discussed technologies in medicine over the last few years. Much of its real-world adoption currently remains concentrated around administrative and operational workflows rather than direct clinical decision-making. AI tools are increasingly being used for functions such as claims coding, prior-authorization reviews, clinical documentation, and patient record summarization, helping healthcare systems improve efficiency and reduce administrative burden.

 

Although generative AI systems can process medical information and respond effectively to standardized medical questions, patient care still depends heavily on contextual understanding, ethical judgment, communication, and decision-making in uncertain situations. Concerns around transparency and explainability also continue to limit AI’s role in high-stakes clinical environments. As a result, AI is unlikely to replace physicians in critical diagnostic or therapeutic decisions in the near future. Instead, it is expected to remain a supportive tool that enhances efficiency while clinicians retain final responsibility for patient care.

 

The future of healthcare lies in human-AI collaboration

 

The future of healthcare is unlikely to involve AI replacing doctors entirely. Instead, AI is expected to increasingly manage repetitive, structured, and data-heavy tasks, while clinicians continue to lead areas requiring empathy, communication, contextual reasoning, and complex judgment.

 

Core clinical skills such as patient interaction, history-taking, physical examination, and ethical decision-making will remain central to medical practice. At the same time, healthcare professionals will increasingly need to understand the strengths and limitations of AI tools, critically evaluate AI-generated outputs, and identify potential errors or bias.

 

As healthcare continues to evolve, physicians who can effectively combine clinical expertise with technological understanding will likely be best positioned to lead the next generation of patient care.

Women and the Digital Leap: How Technology Accelerated Female Participation in Society

Kholoud Hussein 

 

The story of Saudi Arabia's digital transformation is often told through the language of infrastructure, artificial intelligence, cloud computing, and smart government services. Yet behind the platforms, applications, and digital ecosystems lies a deeper transformation that may ultimately prove to be one of Vision 2030's most significant achievements: the acceleration of women's participation in economic and social life.

In many countries, increasing female participation in the workforce has been a gradual process unfolding over several decades. In Saudi Arabia, however, the convergence of regulatory reforms, digital technologies, and economic diversification has compressed that timeline dramatically. The result is a generation of Saudi women entering leadership positions, launching startups, building technology companies, and contributing to the Kingdom's digital economy at a pace that few analysts anticipated a decade ago.

The digital transformation of Saudi Arabia did not merely create new tools. It fundamentally altered access to opportunity.

A Digital Economy Opens New Doors

When Vision 2030 was launched in 2016, one of its central objectives was to increase women's participation in the labor market. At the time, female workforce participation stood at approximately 17%. Today, that figure exceeds 36%, more than doubling within less than a decade and surpassing the Kingdom's original Vision 2030 target years ahead of schedule. According to the Ministry of Human Resources and Social Development, female labor force participation reached 36.3% in the first quarter of 2025, while female unemployment fell to a historic low of 10.5%. 

These figures represent far more than a labor market success story. They reflect a structural transformation in how women engage with the economy.

Technology has been one of the most powerful enablers of this shift. Digital platforms have reduced geographical barriers, expanded access to employment opportunities, enabled remote work, facilitated entrepreneurship, and simplified access to financial services. In many cases, technology accomplished something traditional economic reforms alone could not: it made participation easier, faster, and more accessible.

The rise of digital banking, e-commerce, online education, cloud-based business tools, and government platforms has fundamentally changed the mechanics of entering and participating in the economy. Women no longer need to be physically present to establish businesses, access services, or reach customers. The smartphone has effectively become an economic gateway.

From Beneficiaries to Builders

Perhaps the most important shift in the Saudi digital story is that women are no longer merely beneficiaries of transformation; they are increasingly becoming its architects.

Across the Kingdom, women are taking leadership roles in sectors that were once dominated by men, particularly in technology, digital innovation, artificial intelligence, venture capital, and entrepreneurship.

One of the most visible examples is Princess Reema bint Bandar Al Saud, whose leadership in both public policy and economic development has become symbolic of the broader evolution of women's roles in Saudi society. Equally influential is Dr. Esraa Albutairi, Vice Minister at the Ministry of Communications and Information Technology, who has been actively involved in advancing digital talent development and strengthening the Kingdom's innovation ecosystem.

At the institutional level, women are increasingly participating in the leadership of organizations driving the Kingdom's digital transformation agenda, from technology regulators and investment institutions to startup accelerators and innovation hubs.

This rise in leadership reflects a broader reality: digital transformation requires talent, and Saudi Arabia's growth ambitions cannot be achieved without fully integrating women into the innovation economy.

Building a Generation of Digital Entrepreneurs

While workforce participation statistics tell part of the story, entrepreneurship may be where the most profound transformation is occurring.

Saudi women are launching businesses at unprecedented rates. According to Mastercard's 2025 Women Entrepreneurship Research, 78% of Saudi women expressed interest in starting their own businesses, nearly equal to male respondents. The findings highlight a significant shift in entrepreneurial ambition as the Kingdom's startup ecosystem matures. 

Unlike previous generations, today's entrepreneurs operate within a digital-first environment.

Cloud services eliminate the need for expensive infrastructure. Social media provides direct access to customers. E-commerce platforms create national and global distribution channels. Digital payment systems simplify transactions. Artificial intelligence tools increasingly support marketing, operations, and customer service.

This environment has lowered traditional barriers to entry and enabled women entrepreneurs to build scalable businesses with relatively modest initial resources.

The result is the emergence of a new class of technology-enabled female founders whose companies are addressing challenges across fintech, retail technology, education, healthcare, logistics, and software services.

The Startups Leading the Change

Saudi Arabia's startup ecosystem increasingly features women at the helm of some of the Kingdom's most innovative ventures.

Among the most frequently cited examples is Razan Al Mubarak's broader regional influence on sustainability and innovation, alongside a growing generation of Saudi founders building technology-enabled companies across multiple sectors.

One notable example is The Chefz, which counted prominent Saudi women among its leadership and helped redefine food delivery experiences before its acquisition by Jahez. Another example is Marn, co-founded with strong female participation in leadership, which has become one of the Kingdom's leading cloud-based restaurant management platforms.

In the education sector, female entrepreneurs have played critical roles in developing digital learning platforms that gained traction during and after the pandemic. In healthtech, women founders have helped create solutions focused on wellness, preventive care, and patient engagement. In fintech, women are increasingly entering a sector that was once considered one of the most difficult industries for female entrepreneurs to penetrate.

More importantly, these founders are not building "women-focused" businesses alone. They are creating companies that address mainstream economic challenges and serve broad markets.

That distinction marks the transition from inclusion to influence.

How Government and the Private Sector Built the Foundation

The success of Saudi women in the digital economy did not emerge in isolation. It was supported by a deliberate strategy involving regulatory reforms, digital infrastructure investment, workforce development programs, and public-private partnerships.

The Ministry of Human Resources and Social Development reports that more than 800 training programs have delivered over 280,000 certificates, supporting more than 120,000 Saudi women into employment. Additionally, the “Wusul” transportation support initiative has helped more than 307,000 women overcome mobility barriers and maintain employment stability.

Partnerships with more than 46,000 private-sector companies have further expanded opportunities for women, while leadership development initiatives have trained thousands of women for management and executive positions. 

At the same time, the private sector has increasingly recognized that female participation is not simply a social objective but an economic necessity. Companies competing in technology, finance, and innovation-intensive industries require access to the broadest possible talent pool.

As a result, organizations across the Kingdom have expanded leadership pathways, digital training initiatives, and entrepreneurship support programs targeting women.

Women in the Technology Workforce

One of the clearest indicators of progress is the growing presence of women within Saudi Arabia's technology sector itself.

According to the Ministry of Communications and Information Technology, women now account for approximately 35% of the Kingdom's digital workforce, significantly exceeding both global and G20 averages. The sector employs more than 389,000 digital professionals, making Saudi Arabia home to the largest pool of digital talent in the Middle East.

Safa Al-Rashed, Acting Deputy Minister for Future Skills and Capabilities, recently emphasized that investment in national talent remains the foundation of the Kingdom's digital economy. She noted that Saudi Arabia's future competitiveness depends on empowering both young men and women with advanced digital skills capable of supporting innovation-led growth. 

This trend is particularly significant because technology increasingly serves as the infrastructure of every industry. Whether in healthcare, finance, retail, logistics, or education, digital capabilities are becoming essential career assets.

Women entering technology are therefore not only joining a sector; they are positioning themselves within the core engine of future economic growth.

The Next Frontier: AI Leadership and Deep Technology

While Saudi women's progress in entrepreneurship, digital services, and the technology workforce represents a major milestone, the next phase of the Kingdom's transformation will be defined by a far more ambitious challenge: positioning women not only as participants in the digital economy, but as leaders in the technologies that will shape the future global economy.

Artificial intelligence, advanced computing, robotics, cybersecurity, quantum technologies, and data science are rapidly becoming the strategic industries of the 21st century. Countries are increasingly competing not only for capital and infrastructure, but also for the talent capable of developing and managing these technologies. Saudi Arabia's leadership understands this reality well. The Kingdom's investments in AI infrastructure, cloud computing, data centers, and advanced digital capabilities are designed not merely to modernize public services, but to establish Saudi Arabia as a regional and global technology powerhouse.

For women, this transformation presents a historic opportunity.

Unlike many traditional industries where leadership structures were established decades ago, emerging technology sectors are still being built. Artificial intelligence, in particular, offers a relatively open playing field where expertise, innovation, and technical capability can matter more than legacy industry structures. As Saudi Arabia builds its AI ecosystem, women have an opportunity to enter these sectors at a formative stage and influence their development from the outset.

The Kingdom has already begun laying the foundations for this transition. Through initiatives led by the Ministry of Communications and Information Technology, the Saudi Data and Artificial Intelligence Authority (SDAIA), and multiple university partnerships, thousands of women are being trained in coding, machine learning, cybersecurity, and advanced digital skills. Programs such as the National Technology Development Program and digital upskilling initiatives are creating pathways into industries that barely existed in the Kingdom a decade ago.

The importance of this shift extends far beyond employment statistics. Artificial intelligence is expected to contribute hundreds of billions of dollars to the Saudi economy over the coming decades. According to PwC estimates, AI could contribute approximately $135 billion to Saudi Arabia's GDP by 2030, representing one of the largest AI-driven economic opportunities in the Middle East. The question is no longer whether women will participate in this growth, but whether they will occupy leadership positions within it.

The next generation of Saudi female founders is likely to look very different from the previous one. While many of today's successful women-led startups operate in e-commerce, consumer services, education, and health technology, tomorrow's entrepreneurs may be building AI platforms, climate-tech solutions, robotics companies, cybersecurity firms, and advanced software infrastructure businesses.

This evolution could ultimately transform Saudi women from adopters of technology into creators of globally competitive technologies. In doing so, they would help shape not only the future of the Kingdom's digital economy, but also its position within the global innovation landscape.

 

Beyond Employment: A Shift in Social Expectations

The impact of digital transformation on Saudi women cannot be measured solely through workforce participation rates, startup funding figures, or leadership appointments. Its most profound effect may be cultural.

Technology has altered the way opportunity is perceived.

For previous generations, professional pathways for women were often concentrated in a limited number of sectors. Today, a young Saudi woman can envision herself as a software engineer, startup founder, venture capitalist, artificial intelligence specialist, fintech executive, cybersecurity expert, or technology investor. These possibilities are no longer theoretical. They are increasingly visible in everyday life.

This visibility matters because economic transformation is often preceded by a transformation in expectations.

As Saudi women become more present in technology conferences, startup competitions, boardrooms, investment committees, and executive leadership teams, they are reshaping perceptions about who can lead innovation. Every successful female entrepreneur creates a reference point for the next generation. Every woman appointed to a senior technology position expands the boundaries of what young professionals believe is achievable.

Digital platforms have accelerated this process. Social media, professional networking platforms, online education, and digital communities have created new channels for mentorship, knowledge-sharing, and collaboration. Young women entering the workforce today have access to role models and professional networks that were previously difficult to reach.

The shift is particularly evident within entrepreneurship. A decade ago, female startup founders were often viewed as exceptions within the broader ecosystem. Today, they are increasingly becoming part of the mainstream narrative of Saudi innovation. Investors, accelerators, and venture capital firms are paying greater attention to female-led businesses, while government-backed initiatives continue to encourage women's participation in entrepreneurship and innovation.

There is also a deeper societal implication. The digital economy has changed the relationship between work and location. Remote work, digital businesses, online consulting, and cloud-based operations have expanded professional flexibility across multiple sectors. This has enabled many women to participate in economic activity in ways that were previously more difficult or less accessible.

Perhaps most importantly, digital transformation has helped shift the conversation from inclusion to contribution.

The debate is no longer centered solely on increasing women's participation. It is increasingly focused on the value women create as entrepreneurs, innovators, investors, engineers, and executives. Their role is no longer measured by presence alone, but by impact.

That distinction marks a critical stage in the maturation of Saudi Arabia's economic transformation. It signals that women are becoming integral contributors to the Kingdom's innovation economy rather than beneficiaries of reform initiatives.

 

Looking Ahead

As Saudi Arabia advances toward the next phase of Vision 2030, the role of women in shaping the Kingdom's digital future is expected to become even more significant.

The country's ambitions extend far beyond digital government services or technology adoption. Saudi Arabia is positioning itself as a global hub for artificial intelligence, cloud computing, advanced manufacturing, smart cities, fintech, and innovation-driven industries. Achieving these ambitions will require a continuous expansion of the national talent pool, making women's participation not simply desirable but economically essential.

The coming decade is likely to witness the rise of a new generation of Saudi female leaders operating at the intersection of technology, investment, and innovation. Some will build startups capable of expanding beyond regional markets. Others will lead venture capital funds, manage major technology projects, or oversee national digital initiatives. Many will help define the industries that emerge from Saudi Arabia's growing innovation ecosystem.

At the same time, challenges remain. Increasing representation in advanced technology fields, expanding access to growth-stage funding for female founders, strengthening mentorship networks, and ensuring greater participation in investment decision-making will all be important priorities. The next stage of progress will depend not only on access to opportunities but also on the ability to scale influence.

Encouragingly, the foundations already exist. Saudi Arabia now possesses one of the Middle East's largest digital economies, one of the region's most active startup ecosystems, and one of the world's most ambitious AI strategies. Women are entering these ecosystems at a moment when industries are being built rather than merely maintained.

This timing could prove decisive.

Just as the Kingdom's digital transformation reshaped the relationship between citizens and government, it is also reshaping the relationship between women and economic opportunity. The convergence of technology, policy reform, entrepreneurship, and investment is creating conditions that would have been difficult to imagine only a decade ago.

The story of Saudi women's digital leap is therefore not merely a story about employment or entrepreneurship. It is a story about agency, influence, and leadership in a rapidly evolving economy.

And as Saudi Arabia continues its transformation into a knowledge-based and innovation-driven nation, the success of its digital future may increasingly depend on the women helping to build it.

 

Beyond the spiritual journey: healthcare and transport at Hajj 2026's heart

Noha Gad

 

Saudi Arabia has proven that technology and telecommunications are cornerstones of the modern Hajj experience. The record success of Hajj 2026 was powered by AI-driven crowd management, multilingual robots, the Nusuk platform, and a robust 5G network with over 5,230 towers delivering 99.9% availability. Yet the backbone of any mass gathering lies in the physical well-being and movement of millions. Healthcare and transport represent the most critical and most demanding pillars of the Hajj economy in Saudi Arabia.

The physical well-being of over 1.7 million pilgrims, many elderly or with pre-existing conditions, in a climate where temperatures can exceed 45 degrees Celsius, presents a medical challenge of epic proportions. Heatstroke, exhaustion, infectious diseases, and cardiac emergencies are constant threats that demand an instantaneous, highly coordinated medical response. Simultaneously, moving this massive population across the sacred sites requires transport networks of extraordinary capacity and precision. 

According to official figures by the Ministry of Health (MoH), the Saudi healthcare ecosystem delivered around 2.5 million medical services during Hajj 2026, while over one million calls were handled through the ministry's "937" health hotline. More than 52,000 health workers and 7,700 paramedics were deployed during the pilgrimage, supported by over 20,000 hospital beds, including 3,800 dedicated to the holy sites. Additionally, field epidemiology teams, rapid-response units, and advanced laboratory networks remained on standby throughout the pilgrimage, while multilingual public awareness campaigns focused on heat stress and disease prevention.

This success was also supported by the Kingdom’s efforts to increase hospital capacity significantly and provide new healthcare services. This included remote consultations through the Virtual Health Hospital, systems enabling the exchange of medical information with pilgrims’ home countries, and the deployment of a Mobile Stroke Unit to serve visitors in and around the Holy Mosque. According to the Vision 2030 Annual Report 2025, around 10,000 individuals benefited from the Virtual Health Hospital. This milestone reaffirms that virtual care has become a core component of the healthcare system in the Kingdom.

 

The integration of groundbreaking technologies to advance healthcare services

The Kingdom achieved a fundamental transformation in the healthcare systems during Hajj 2026 by integrating AI-powered surveillance, virtual clinics, and smart wearables. These innovations enabled authorities to manage crowds safely, provide real-time multilingual medical guidance, and protect millions of pilgrims from extreme heat and health risks.

  • Intelligent healthcare systems

The National Platform for Health and Insurance Exchange Services (NPHIES platform) gave medical practitioners instant access to patient data, while telemedicine services provided remote consultations. The platform functioned as a centralized health information exchange (HIE) system that connected doctors, clinics, and emergency responders in the sacred sites to streamline several key healthcare processes. Additionally, the Raqeem enhanced medical records management and documentation efficiency, alongside the Raqeeb platform for monitoring and managing controlled medications, and the Ayenati system, which digitally connects laboratories and test results to accelerate access to health information.

To further enhance healthcare services during Hajj 2026, the Kingdom launched the Symptom Checker, an AI-powered tool that analyzes symptoms and medical history to provide preliminary assessments and instant health guidance. This solution contributed to reducing waiting times, improving medical triage efficiency, and providing around-the-clock medical support.

  • Medical robotics

Medical robotics played a pivotal role in facilitating and streamlining healthcare services for pilgrims. These robots helped medical workers provide effective and accurate treatments and enhance patient outcomes. Hospital logistics, medicine distribution, and patient care services were also supported by robotic technologies. This innovation decreased response time and aided healthcare teams in coping with a surge in demand as a result of millions of visitors.

  • Drones

Saudi authorities introduced drone deliveries for medicine and medical supplies during Hajj 2026, operating across the holy sites of Makkah. This innovation contributed to speeding up the delivery of medical logistics and improving response times during the Day of Arafat.

  • Electronic E-Bracelets and Smart Cards

Pilgrims were equipped with digital e-bracelets or cards that store vital personal and medical information, allowing first responders and medical tents to access medical history instantly.

 

Moving millions: Transport network behind Hajj 2026

Transport played a central role in managing the movement of millions of pilgrims across cities and holy sites within a limited timeframe. In recent years, a more connected network has made it easier to move between arrival points, Makkah, Madinah, and the sacred sites. This network brings together air, rail, and ground transport. For instance, pilgrims who arrive through Jeddah or Madinah can travel via the Haramain High-Speed Railway between major cities and rely on other transportation, such as the Mashaer Train and Makkah buses, to move within and around the holy sites. 

The Haramain High-Speed Railway is one of the fastest trains in the world, which links Makkah and Madinah through a 453-kilometer route passing through Jeddah, King Abdulaziz International Airport, and King Abdullah Economic City (KAEC), with an operating speed of up to 300 kilometers per hour. Its network operates through a fleet of 35 trains, each with a capacity of up to 417 seats. In Hajj 2026, the Haramain High-Speed Railway recorded outstanding performance, achieving an on-time performance rate exceeding 98%. It transported more than 1.16 million passengers through 5,569 trips linking Makkah and Madinah. 

With a fleet of 17 trains and an operational capacity of 72,000 passengers per hour, the Mashaer Train extends for 18 kilometers and connects the holy sites of Mina, Muzdalifah, and Arafat, helping reduce travel time, ease traffic congestion, and improve crowd-management efficiency during peak periods. Official figures showed that the Mashaer Train transported more than 961,000 pilgrims in Hajj 2026. Around 290,000 pilgrims were transported from Arafat to Muzdalifah during one operational phase, while another 357,000 pilgrims were later moved from Muzdalifah back to Mina.

Beyond passenger capacity, the Mashaer Train delivered significant environmental benefits as its operation helped replace approximately 50,000 bus trips during the season, easing traffic congestion and enhancing environmental sustainability through reliance on electric energy with zero carbon emissions.

The Kingdom’s plans to facilitate transport during Hajj 2026 included the deployment of 33,000 buses and 5,000 taxis to boost safe, efficient transport and smooth pilgrim movement across the holy sites. More than 2,500 buses were operating round the clock to transport pilgrims, while 24 parking areas with space for 20,000 buses had been prepared to reduce congestion and improve movement efficiency. Additionally, the Royal Commission for Makkah City and Holy Sites deployed 24,000 buses through a central automated control system, including 2,500 for arrivals and 400 buses operating within Makkah on 14 routes.

The numbers from Hajj 2026 paint a remarkable picture of logistical and humanitarian achievement. It underscored Saudi Arabia’s successful efforts to transform the Hajj from a spiritual journey burdened by logistical chaos into a masterclass in human-centered coordination. The integration of AI-powered diagnostic tools, telemedicine platforms, robotic logistics, and drone deliveries redefined what is possible in mass gathering healthcare.

The true success of Hajj 2026 is a testament to the Kingdom’s commitment to better serving pilgrims and Umrah performers under the ambitious Vision 2030. From the digital ecosystems, including AI crowd management, 5G connectivity, and the Nusuk platform, to the healthcare and transport pillars, the Kingdom has demonstrated that technology and human compassion are not opposing forces but complementary tools.