Riyadh - Sharikat Mubasher: Saudi Arabia’s soon-to-be second flag carrier Riyadh Air entered into a strategic partnership with Adobe to deliver personalized global travel experiences powered by generative artificial intelligence (AI).

In a statement, the airline said IBM Consulting will employ Adobe’s Experience Cloud technologies to create a cohesive and tailored travel journey for Riyadh Air guests.

This partnership came as part of Riyadh Air’s strategy to integrate with local and global travel partners to allow guests to manage their entire travel experience through its digital properties.

According to Adam Boukadida, Chief Financial Officer at Riyadh Air, the partnership with Adobe will enable Riyadh Air to create personalized experiences for guests at every stage of their journey, from planning their trips to booking and boarding their flight and towards the arrival destination across the world.

Meanwhile, Anil Chakravarthy, President of Digital Experience Business at Adobe, commented: "The airline’s vision, combined with the power of Experience Cloud and generative AI, holds the promise of setting entirely new standards for digital experiences in the travel industry and beyond.”

Riyadh Air will use Adobe Sensei GenAI capabilities within Adobe Experience Cloud to create the vast variations of on-brand copy required to deliver personalized campaigns at scale. Real-time insights and interactions, powered by Adobe Experience Platform, will ensure Riyadh Air will be able to offer travelers in-the-moment communications on their preferred channel.