Riyadh - Sharikat Mubasher: AlUla Development Company, one of the Public Investment Fund’s (PIF) companies, signed a partnership agreement with Live Nation Arabia to manage operations at Maraya, the Guinness World Record holder for the largest mirrored building in the world.

Under this three-year agreement, Live Nation Arabia will manage various operational functions including venue bookings at Maraya, the Saudi company revealed in a recent statement.

Both parties will join efforts to transform Maraya into a premier entertainment venue that hosts a wide range of events including concerts, cultural performances, exhibitions, and conferences.

Fabien Toscano, CEO of AlUla Development Company, stated that the partnership will unlock the full potential of Maraya as a hub for world-class entertainment and cultural experiences.

“Maraya's top-tier audio-visual facilities, combined with Live Nation Arabia's international operational expertise, from planning to execution, set the stage for unparalleled experiences and new standards for entertainment in the heart of AlUla," Toscano said.

He further affirmed the company’s commitment to showcasing and celebrating AlUla’s natural beauty and rich heritage to the world.

Located in AlUla, Maraya is equipped with a state-of-the-art theatre, versatile meeting rooms, and expansive indoor and outdoor spaces that cater to a wide array of events.

For his part, James Craven, President of Live Nation Arabia, commented: “This collaboration signifies a fusion of tradition and innovation, promising unforgettable experiences for audiences and artists alike in a venue that uniquely mirrors the rich cultural heritage and natural beauty of AlUla."