Riyadh – Sharikat Mubasher: Sultan Aldawish, Founder and CEO of Trell, a provider of financial solutions to the logistics sector, told Sharikat Mubasher that one of the key challenges his company has to deal with is working within the experimental environment of the Saudi Arabian Monetary Authority (SAMA) as being a working company within the fintech industry.
This is because the company spends quite a long time with regulators working on a business model that suits the local market.
He made his statement on the sidelines of 24 Fintech which runs in Riyadh from September 3rd to 5th.
Aldawish added that Trell is constantly working on elevating its customers’ experience through an advanced ticketing system to address their complaints in less than 5 minutes for simple inquiries and a while not exceeding an hour for more complicated ones.
The CEO of Trell further added that his company possesses a set of internal standards that is capable of governing all kinds of operations with vendors and other businesses or partners, in addition to a registration system for all financial and non-financial transactions, which contributes to forming a clear and complete image of the company’s transactions.
Speaking of Trell’s future plans, Aldawish stated that his company is always keen on providing support to small and medium enterprises in the logistics sector, which is not completely digitalized and automated yet, however, the company will continue providing innovative products that contribute to the digital transformation of this particular sector.