Riyadh - Sharikat Mubasher: The Saudi-based T2 Company, a key provider of innovative digital solutions, concluded a strategic partnership agreement with the Omani artificial intelligence (AI) startup Sampo to empower e-commerce companies in the region.

The agreement, which was signed during GITEX Global 2024, targets enabling e-commerce companies to leverage cutting-edge services and solutions provided by both companies, a recent statement unveiled.

Under this partnership, online stores will be able to leverage the solutions provided through the Souq T2 platform as well as Sampo’s AI capabilities and dynamic pricing solutions.

This collaboration came as part of a broader initiative aiming to elevate the e-commerce sector in the region by integrating the expertise of leading tech and smart services companies.

Abdulkarim Aljarba, Chief Business Officer of T2, stated that the partnership with Sampo represents a significant milestone in enhancing the e-commerce sector in the region and opens new horizons for collaboration and innovation.

T2 is a leading company in research, business development, and digital transformation. It specializes in developing digital solutions that help companies evolve and grow by improving their key performance indicators (KPIs). 

Meanwhile, Sampo aims to help e-commerce companies based in the Middle East and North Africa (MENA) region boost revenue and profits by optimizing prices in real-time based on demand, supply, and market conditions.