Riyadh - Exclusive Sharikat Mubasher: National Franchises, a leading Saudi company specializing in commercial franchising, participated in Biban 2024 to attract more customers and investors while providing franchising opportunities for entrepreneurs, Co-founder Abeer Julaih stated in an interview with Sharikat Mubasher on the sidelines of Biban 2024.
She noted that the company organized 10 franchising expos in Saudi Arabia so far, driven by its mission to develop and promote brands and open new franchising markets.
Julaih clarified that National Franchises manages more than 170 brands, offering a wide range of services including marketing, contracts management, and local and global franchising.
She further noted that the company owns around 90 global and international brands in different countries across the world.
National Franchises partnered with international entities in Paris, Dubai, Abu Dhabi, Egypt, Bahrain, and Doha, and aspires to expand its presence in the UAE and Qatar soon, Julaih added.
With offices in Saudi Arabia, UAE, and Egypt, National Franchises targets spreading the culture of commercial franchises while achieving the largest investment opportunities and business expansions. Its offerings include consultancies, training, financing solutions, and more.
Biban 2024, organized by the Small and Medium Enterprises General Authority (Monsha’at), takes place in Riyadh from 5 to 9 November, with the participation of more than 1,350 local and international exhibitors, over 250 speakers, and more than 150 enablement entities from around the world.
It targets creating a stimulating environment, raising administrative, financial, and technical competencies, and motivating the owners of ideas to launch their projects by allowing them to meet with local and global experts and share knowledge with key decision-makers and investors.
Throughout five days, Biban 2024 is expected to provide 10,000 investment and entrepreneurial opportunities, 420 workshops for over 19,000 beneficiaries, and consultation and guidance sessions for more than 5,000 beneficiaries.