Riyadh - Exclusive Sharikat Mubasher: SEDCO Holding, a leading Saudi investment company, partook in Biban 2024 to introduce its Rowad program as part of its social responsibility towards Saudi entrepreneurs, CSR Manager Mohanad Hendi unveiled in an interview with Sharikat Mubasher on the sidelines of Biban 2024.

He clarified that the program provides training and guidance sessions for entrepreneurs covering essential financial management principles to help them manage their projects at early stages.   

Hendi revealed that the Rowad program has impacted entrepreneurs’ behavior positively since 2017 as 36% of participants adopted entrepreneurial financial behaviors while 53% of participants adopted behaviors related to commercial financing.

The official noted that SEDCO Holding provides an integrated platform that offers training for entrepreneurs to empower them to manage their financial operations well. It covers essential financial management principles, including funding and financial resources, accounting, profit and loss statements, balance sheets, cash flow management, Islamic banking services, and key success indicators in the business world.

Biban 2024, organized by the Small and Medium Enterprises General Authority (Monsha’at), takes place in Riyadh from 5 to 9 November, with the participation of more than 1,350 local and international exhibitors, over 250 speakers, and more than 150 enablement entities from around the world.

It targets creating a stimulating environment, raising administrative, financial, and technical competencies, and motivating the owners of ideas to launch their projects by allowing them to meet with local and global experts and share knowledge with key decision-makers and investors.

Throughout five days, Biban 2024 is expected to provide 10,000 investment and entrepreneurial opportunities, 420 workshops for over 19,000 beneficiaries, and consultation and guidance sessions for more than 5,000 beneficiaries.