Riyadh - Exclusive Sharikat Mubasher: ProBuy, a fintech startup based in Saudi Arabia, forged partnerships with several entities during Biban 2024, the Kingdom’s flagship event for startups and entrepreneurs, Co-founder Ibrahim Abuljadayel stated in an interview with Sharikat Mubasher.

Abuljadayel elaborated that the ProBuy platform provides flexible financial solutions for small and medium-sized enterprises (SMEs) to help them manage their payments easily and swiftly.

The platform also links SMEs with suppliers to facilitate their procurement payments and liquidity accessibility, Abuljadayel added. He elaborated that ProBuy enables SMEs to access affordable finance, compared to banks and other financing institutions.  

The Co-founder affirmed that Biban 2024 represents a unique opportunity for SMEs and large entities as it gathers local and global experts across various sectors.

Founded in 2023, ProBuy provides innovative products tailored to fulfill the unique financial needs of SMEs. It offers flexible payment terms, ensuring that small businesses have the financial freedom to grow and manage their liquidity.

Biban 2024, organized by the Small and Medium Enterprises General Authority (Monsha’at), convened in Riyadh from 5 to 9 November, with the participation of more than 1,350 local and international exhibitors, over 250 speakers, and more than 150 enablement entities from around the world.

It targeted creating a stimulating environment, raising administrative, financial, and technical competencies, and motivating the owners of ideas to launch their projects by allowing them to meet with local and global experts and share knowledge with key decision-makers and investors.

The event focused on empowering the entrepreneurial ecosystem in Saudi Arabia through nine doors: Enablement Door, Fast-growing Enterprises Door, Funding and Investment Door, Startup Door, Innovation Door, E-commerce Door, Franchise Door, Market Door, and Start Door.