Riyadh - Sharikat Mubasher: Saudi Arabia’s award-winning travel company Almosafer partnered with key organizations during the third edition of the Saudi Tourism Forum (STF) to promote the Saudi tourism sector.

The company signed a memorandum of understanding (MoU) with the Saudi Tourism Authority to integrate technology into travel services, aiming to advance the sector. As part of the partnership, Almosafer will provide its tech API capabilities to the authority.

The agreements included a partnership with the Madinah Region Development Authority to enhance tourism in the Holy City and position it as a premier destination for local and international visitors.

This partnership leverages Almosafer’s extensive travel services and diverse marketing capabilities to drive tourism growth in Madinah while offering unique and memorable experiences for visitors.

Muzzammil Ahussein, CEO of Almosafer, emphasized that the company’s on-ground expertise, innovative technological solutions, and wide reach allow it to offer a bespoke holistic experience for travelers worldwide.

Almosafer also announced a strategic partnership with the Hail Region Development Authority to position Hail as a leading tourism destination in Saudi Arabia. Together, they aim to highlight Hail’s unique beauty and rich cultural heritage, strengthening Saudi Arabia’s evolving tourism landscape.

The STF 2025 takes place in Riyadh from 7 to 9 January with the participation of over 100 exhibitors and more than 40 global speakers. It features over 1,000 meetings and workshops and is expected to welcome more than 450 leading brands in the tourism sector.

The forum serves as a dynamic platform to explore the latest developments, showcase key investment projects, and foster skill development and partnerships to drive the growth of the tourism sector.