Riyadh – Sharikat Mubasher: Saudia, Saudi Arabia's national flag carrier, unveiled its inaugural Experience Store at Roshn Front in Riyadh, introducing a modern and immersive approach to customer service.

The store combines advanced technology with exclusive product offerings and ticketing services, creating a seamless journey from exploration and purchase to after-sales support, according to a recent press release.

Conveniently situated for easy access, the Experience Store replaces the Al-Muruj sales office and operates from Sunday to Thursday, 9 AM to 9 PM. It is designed to enhance customer convenience, featuring a streamlined ticketing area aimed at minimizing wait times and maximizing satisfaction. For premium guests, the AlFursan Lounge offers a private and comfortable environment with dedicated services. Additionally, visitors can shop for exclusive Saudia-branded merchandise at the Saudia Store.

The Experience Store also brings Saudi Arabia’s tourism and travel offerings to life. In collaboration with the Saudi Tourism Authority, it features an immersive virtual reality experience showcasing the Kingdom's top tourist attractions. Interactive screens enable visitors to explore Saudia's extensive network of destinations across four continents.

Speaking about the launch, Wail Basaffar, Assistant Vice President of KSA Sales at Saudia, stated: “The launch of the Saudia Experience Store reflects our commitment to enhancing service quality across all locations, marking a significant milestone that transcends the traditional concept of sales offices. By leveraging the latest technologies, visitors can engage with Saudia’s newest offerings and experience the brand firsthand. We strive to elevate guest experiences beyond expectations.”

The Saudia Experience Store, developed by Saudia Real Estate, a subsidiary of Saudia Group, adheres to the highest engineering and architectural standards. It incorporates advanced safety measures to ensure a secure and state-of-the-art environment for all visitors.