Saudia lands its 1st Experience Store in Roshn Front in Riyadh

GHADA.ISMAIL

Jan 13, 2025

Roshn Front welcomes Saudia’s 1st Experience Store, transforming the customer journey

Riyadh – Sharikat Mubasher: Saudia, Saudi Arabia's national flag carrier, unveiled its inaugural Experience Store at Roshn Front in Riyadh, introducing a modern and immersive approach to customer service.

The store combines advanced technology with exclusive product offerings and ticketing services, creating a seamless journey from exploration and purchase to after-sales support, according to a recent press release.

Conveniently situated for easy access, the Experience Store replaces the Al-Muruj sales office and operates from Sunday to Thursday, 9 AM to 9 PM. It is designed to enhance customer convenience, featuring a streamlined ticketing area aimed at minimizing wait times and maximizing satisfaction. For premium guests, the AlFursan Lounge offers a private and comfortable environment with dedicated services. Additionally, visitors can shop for exclusive Saudia-branded merchandise at the Saudia Store.

The Experience Store also brings Saudi Arabia’s tourism and travel offerings to life. In collaboration with the Saudi Tourism Authority, it features an immersive virtual reality experience showcasing the Kingdom's top tourist attractions. Interactive screens enable visitors to explore Saudia's extensive network of destinations across four continents.

Speaking about the launch, Wail Basaffar, Assistant Vice President of KSA Sales at Saudia, stated: “The launch of the Saudia Experience Store reflects our commitment to enhancing service quality across all locations, marking a significant milestone that transcends the traditional concept of sales offices. By leveraging the latest technologies, visitors can engage with Saudia’s newest offerings and experience the brand firsthand. We strive to elevate guest experiences beyond expectations.”

The Saudia Experience Store, developed by Saudia Real Estate, a subsidiary of Saudia Group, adheres to the highest engineering and architectural standards. It incorporates advanced safety measures to ensure a secure and state-of-the-art environment for all visitors.

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Riyadh - Sharikat Mubasher: The Saudi Ministry of Tourism announced the launch of the AI Tourism Vision, a bold roadmap for building a smarter, more efficient, and sustainable tourism ecosystem by adopting advanced digital technologies.According to the Ministry, the Vision is built on five interconnected pillars to advance global leadership by setting new international benchmarks for AI-driven tourism innovation, elevate the visitor experience through seamless, personalized, and intelligent services, and accelerate operational transformation by enabling tourism enterprises to become smarter, more efficient, and more productive.This strategic framework also aims to champion responsible innovation through trusted, ethical, and sustainable AI, and empower the tourism ecosystem by unlocking new opportunities across the entire tourism value chain.The AI Tourism Vision focuses on strengthening Saudi Arabia’s position as a global hub for tourism innovation, in line with Vision 2030 economic diversification goals.In a LinkedIn post, Ahmed Al Khateeb, Minister of Tourism, said: “Our ambition goes beyond deploying new technologies. We are redefining the relationship between technology and hospitality, ensuring that artificial intelligence enhances the human experience, raises service excellence, and creates new opportunities for investment and growth.Under the AI Tourism Vision, the Ministry launched a beta version of TourismX, a global AI platform designed to become the digital backbone of the tourism sector. The platform is expected to transform how destinations, tourism services and visitor experiences are planned, managed and delivered through AI.TourismX enables a more connected digital experience across the ministry’s channels, leveraging AI to reshape the future of the Saudi tourism sector. The beta version features a suite of AI-powered tools for tourism businesses and professionals, including a hotel interior designer, menu creation assistant, branding and identity designer, hotel standard operating procedure generator, tour guide assistant, and tour script generator.

1001 closes $30mn Series A funding to expand presence in GCC

Dubai - Sharikat Mubasher: 1001, the sovereign artificial intelligence platform, announced the successful closure of its $30 million Series A funding round led by Lux Capital, with participation from existing investors General Catalyst, CIV, and Chris Re.The round also saw participation from new investors Sanabil Investments, Hanabi, and 9Yards, alongside a group of regional and global angel investors, the company revealed in a statement today.1001 will use the new capital to scale its engineering team and build out its commercial and go-to-market presence across key GCC markets.1001's systems apply to any high-value operational problem where better data and intelligence can improve decisions across the full range of physical and critical infrastructure, including aviation, ports and logistics, energy, industrials and manufacturing.Bilal Abu-Ghazaleh, Founder and CEO of 1001, said: “The GCC runs some of the world's most important infrastructure, managing a significant share of global oil flows, container traffic and international aviation. Business leaders here don't just want pilots. They want sovereign systems that deliver measurable results and make thousands of real-time decisions they can trust. This is the work we've set out to do, and this round lets us go deeper and bring the best local and global talent to it.”In turn, Deena Shakir, Partner at Lux Capital, commented: “We are especially proud to lead this round and to partner with 1001 as it helps the GCC build not just AI, but the capability to run its most important systems.”1001 builds an AI-native operating system for decision-making in critical industries. The platform combines live data ingestion, operational mapping, AI-driven decisioning, and oversight modules designed to turn real-time complexity into clear, auditable action.

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