Riyadh - Sharikat Mubasher: Petromin Corporation, a leading provider of mobility solutions in Saudi Arabia, partnered with the conversational artificial intelligence (AI) platform, Gupshup, to introduce PETROMINit!, a first-of-its-kind advanced customer service AI agent in Saudi Arabia.
The new AI agent leverages generative AI capabilities on Gupshup Conversation Cloud, offering seamless and efficient vehicle support in both Arabic and English, the company announced in a press release today.
PETROMINit!, available on WhatsApp, offers customers seamless and instant access to support through a familiar and convenient channel. It harnesses advanced large language models (LLMs) and natural language understanding to deliver remarkably human-like support interactions akin to speaking with a live automobile support specialist.
Customers can access support for a comprehensive range of services including vehicle quick servicing from Petromin Express, Petromin Autocare, Petromin Autocare EV solutions, Petromin Autocare premium repair options, Petromin body and paint, Petromin Tristar, and loyalty points assistance.
Hussein Dajani, Group Chief Marketing and Customer Centricity Officer at Petromin Corporation, stated that PETROMINit! represents a strategic leap forward that demonstrates how autonomous AI can fundamentally transform customer engagement.
“Through our collaboration with Gupshup, we are proud to introduce a solution that redefines convenience for our customers and sets a new standard for automotive customer support in Saudi Arabia. The AI Agent saw strong early adoption, with nearly half of Petromin Corp's WhatsApp users exploring the AI features in just the first month of its launch,” Dajani said.
For his part, Beerud Sheth, Founder and CEO of Gupshup, commented: “AI Agents are driving a radical transformation in customer engagement across industries. They provide a delightful, empathetic, instant, accurate, and personalized experience to consumers. We’re excited to partner with a visionary company like Petromin to redefine automotive customer service.”
It is worth noting that Petromin plans to expand the AI agent's functionality to encompass a comprehensive suite of automotive services soon.