Riyadh - Exclusive Sharikat Mubasher: National Franchises, a leading Saudi company specializing in commercial franchising, signed an agreement with GoTo Foods, a renowned developer of global multi-channel food service brands, to offer franchise rights in the Kingdom, according to Co-founder and CEO Abeer Julaih.
Speaking to Sharikat Mubasher on the sidelines of the Saudi Franchise Expo 2025, Julaih revealed that National Franchises successfully attracted 12 new brands, expanding its portfolio to 170 brands.
National Franchises aims to attract investors and brand owners by supporting entrepreneurs in accessing investment opportunities and acquiring successful brands. The company provides consultancy and financing solutions, develops brands, prepares operational manuals, and facilitates trademark sales.
Julaih highlighted that the Saudi Franchise Expo served as a platform for brands to connect with potential investors, fostering collaboration among all stakeholders in the sector.
The Saudi Franchise Expo 2025 took place in Riyadh from 27 to 29 January, serving as a dynamic platform for entrepreneurs and investors to enter the world of franchising, giving them the chance to meet and network with leading franchisors and discover the latest investment opportunities across various sectors. It featured a comprehensive educational program, including workshops and training seminars covering all aspects of franchising.
It is worth noting that Sharikat Mubasher participated in the Saudi Franchise Expo 2025 as a Media Sponsor.