Riyadh - Exclusive Sharikat Mubasher: Samolji, a breakfast restaurant specializing in affordable breakfast sandwiches, aspires to open 50 branches across Saudi Arabia in the near future, Marketing Manager Abdullah Al Khamis told Sharikat Mubasher on the sidelines of the Saudi Franchise Expo 2025.
Al Khamis noted that Samolji started its operations in the Kingdom in 2022 and currently operates 13 branches in Riyadh along with three branches outside the capital, in addition to 20 branches under construction.
He explained that Samolji offers franchise opportunities through three formats: drive-thru, store, and kiosk. For the drive-thru model, franchise opportunities require a total investment of SAR 600,000, with franchise fees set at 4%. Investors can acquire the trademark for SAR 60,000.
With marketing fees set at 2%, franchisees can establish a store with a total investment of SAR 400,000, while kiosks require investments ranging from SAR 350,000 to SAR 400,000.
The Saudi Franchise Expo 2025 took place in Riyadh from 27 to 29 January, serving as a dynamic platform for entrepreneurs and investors to enter the world of franchising, giving them the chance to meet and network with leading franchisors and discover the latest investment opportunities across various sectors. It featured a comprehensive educational program, including workshops and training seminars covering all aspects of franchising.
It is worth noting that Sharikat Mubasher participated in the Saudi Franchise Expo 2025 as a Media Sponsor.