Riyadh – Exclusive Sharikat Mubasher: Mohammad Al Kiswani, COO at Saudi AzmDigital told Sharikat Mubasher that the company leverages Artificial Intelligence (AI) as a crucial part of its operations which contributes to optimizing the بهfinal products and services provided to clients.

On the sidelines of the LEAP 2025 Conference, taking place at Riyadh Exhibition and Convention Centre, Malham, Al Kiswani added that AI helps reduce the many steps of traditional processes for users which ultimately leads to more accurate and less time-consuming data processing.

The executive added that the company has a dedicated division that specializes solely in optimizing user experience, in addition to a Research and Development (R&D) department that constantly works on improving AzmDigital’s products and solutions.

AzmDigital is a leading IT services company providing and managing unmatched unique services in the fields of strategic planning, information technology, and service engineering. AzmDigital is one of the subsidiaries of Azm Holding Company for the purpose of developing digital products and services that support the company's solutions.

The fourth edition of the award-winning global technology event, LEAP, runs from 9 to 12 February in Riyadh with the participation of over 1,800 exhibitors, more than 1,000 speakers, and over 680 startups with awards exceeding $1 million.

Under the theme ‘Into New Worlds,’ LEAP 2025 aims to showcase the latest innovations and facilitate knowledge exchange, expanding business networking and investment opportunities in the tech sector.

The event, featuring participation from 18 countries, is organized by Tahaluf and the Ministry for Communications and Information Technology (MCIT), in partnership with Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones, and the Events Investment Fund.