Riyadh - Exclusive Sharikat Mubasher: The Saudi-based fintech platform ProBuy provides innovative technology-driven solutions to streamline financing for small and medium-sized enterprises (SMEs), according to CEO Saif Tulbah.

Speaking to Sharikat Mubasher on the sidelines of LEAP 2025, Tulbah explained that ProBuy connects businesses with suppliers while offering seamless payment solutions to help SMEs manage their operations more effectively.

He highlighted that ProBuy processes transactions within minutes compared to traditional financing solutions offered by banks and financing companies, which usually take up to a month to complete transactions and involve high interest rates.

Tulbah affirmed that the platform utilizes artificial intelligence (AI) to optimize SME financing and collaborates with various entities to evaluate the financial status of SMEs automatically and efficiently.

ProBuy delivers innovative, SME-focused products that provide quick, easy, and affordable access to unique financial solutions in the Middle East.

LEAP 2025 convenes from 9 to 12 February in Riyadh, with the participation of over 1,800 exhibitors, more than 1,000 speakers, and over 680 startups. It brings together global leaders from the public and private sectors, top innovators, and key stakeholders in tech investment.

Under the theme ‘Into New Worlds,’ this four-day event aims to showcase the latest innovations and facilitate knowledge exchange, expanding business networking and investment opportunities in the tech sector.