Riyadh - Sharikat Mubasher: Gulf Applications (GAPP), a leading provider of innovative ICT and technical solutions in Saudi Arabia, completed a memorandum of understanding (MoU) with LG Electronics during LEAP 2025 to supply display screens.

Under this agreement, LG became a new direct business-to-business partner of GAPP and will provide information display products, a recent statement revealed.

The MoU reflects LG’s commitment to offering innovative technology solutions across various business scenarios.

LG Electronics will further provide GAPP with signage interactive IDB and LED screens that can be used in both indoor and outdoor settings to display advertising and promotional material.

Commenting on this partnership, Sunny Kim, Managing Director of LG Electronics Saudi Arabia, said: “This agreement with GAPP is another example of the confidence and reputation for high-quality products LG has established in the Kingdom and beyond. “

He noted that LG screens provide eye-catching images that capture the attention of viewers and are the ideal choice for businesses wishing to raise awareness of their products and services.

It is worth mentioning that the MoU is part of a larger B2B project with GAPP.