Riyadh - Exclusive Sharikat Mubasher: Lenovo, a global technology powerhouse, integrates artificial intelligence (AI) across its product range, from personal laptops to cloud computing systems, serving local, regional, and global markets, Alaa Bawab, Lenovo’s General Manager for Middle East and Africa (MEA), told Sharikat Mubasher.

Speaking on the sidelines of LEAP 2025, Bawab stated that Lenovo leverages AI to explore and address challenges in maintenance processes and update pre-installed software across its devices.

He further explained that Lenovo incorporates AI into the production phase to deliver optimal outcomes for its clients and partners. Additionally, he highlighted that AI enables Lenovo to conduct regular maintenance, helping prevent potential malfunctions that could disrupt operations.

Moreover, Bawab emphasized that Lenovo specializes in the information technology (IT) sector, offering integrated solutions tailored to all economic industries.

 LEAP 2025 took place in Riyadh from 9 to 12 February, with the participation of over 1,800 exhibitors, more than 1,000 speakers, and over 680 startups. It brought together global leaders from the public and private sectors, top innovators, and key stakeholders in tech investment.

Under the theme ‘Into New Worlds,’ this four-day event aimed to showcase the latest innovations and facilitate knowledge exchange, expanding business networking and investment opportunities in the tech sector.