Cairo – Sharikat Mubasher: Trevi, a newly launched e-payment and loyalty app, is set to redefine Egypt’s digital finance landscape by offering seamless, secure, and rewarding transactions. As demand for digital financial services continues to surge, Trevi aligns with the government's push for financial inclusion, delivering advanced solutions tailored to modern consumers.
To ensure secure and versatile payment options, Trevi has partnered with Paymob, enabling transactions via debit cards, credit cards, ValU, and QR codes, with NFC integration on the way. The app enhances the user experience with instant, unlimited cashback, exclusive lifestyle perks, and personalized financial insights. Its Family Wallet feature also helps users manage household spending efficiently.
Antony Sobhy, CEO of Trevi and an expert in financial solutions and loyalty programs across EMEA, commented: “Trevi is revolutionizing how consumers manage their finances by integrating secure transactions with loyalty programs tailored to their spending habits. With Egypt’s fintech and digital payments market projected to hit $157.86 billion by 2029, Trevi enters at a critical moment, targeting 11.4 million users within five years and aiming to process $2.8 billion in payments from this base by 2029. While building our presence in Egypt, we are also preparing for regional expansion into Jordan, Saudi Arabia, the UAE, Lebanon, Morocco, Libya, and Iraq—contributing to fintech growth across the North Africa and Levant (NALP) region.”
Trevi sets itself apart by collaborating with a wide range of merchants, spanning fine dining, jewelry, fashion, electronics, and groceries. Users gain exclusive access to events, activities, and concierge services through Trevi Lifestyle, elevating their overall experience. Additionally, the app allows flight and travel bookings, rewarding users with instant perks.
Security remains a top priority as Trevi continues to expand its offerings. Upcoming features include Trevi Spaces for managing shared expenses, a Save Now Pay Later (SNPL) option to counter inflation, and Lending & Leasing services covering mortgages, car loans, education, and weddings.
With its comprehensive approach to digital payments and rewards, Trevi is positioned to become a key player in Egypt’s fintech ecosystem while setting the stage for regional expansion.