Riyadh – Sharikat Mubasher: RELEX Solutions hosted its first Middle East event, RELEX Forum Riyadh, at the Finnish Embassy on 24 February, bringing together 30 industry experts to discuss AI's role in improving supply chain efficiency and retail operations.

As per an official press release, RELEX Solutions outlined its impact in the region, where its AI-driven solutions are enhancing availability, improving demand forecasting, and reducing waste for clients such as Panda Retail, Getir, Binzagr, and Majid Al Futtaim. By integrating AI and automation, the company supports businesses in optimizing inventory, logistics, and production planning.

the event aligned with Saudi Vision 2030’s push for technological advancement and marked a step in strengthening ties between Finland and Saudi Arabia.

Alex Centimerio, Sales Director, MENAT at RELEX, delivered a keynote highlighting how AI will shape supply chain and retail planning over the next decade. He emphasized that businesses adopting advanced planning solutions will gain a competitive edge, helping Saudi companies achieve Vision 2030's ambitious goals.

Anu-Eerika Viljanen, the Finnish Ambassador to Saudi Arabia, hosted the forum, underscoring Finland’s commitment to strengthening technological cooperation with Saudi Arabia. Viljanen described Saudi Arabia as a key global player and emphasized the value of fostering collaboration in technology and innovation.

As Saudi businesses embrace digital transformation, demand for AI-driven solutions is rising. Through predictive analytics and automation, RELEX Solutions aims to help regional businesses improve operational resilience and align with Saudi Vision 2030’s sustainability goals. The forum served as a platform for dialogue and knowledge exchange, reflecting the growing interest in AI-powered efficiencies and marking an important step in RELEX’s Middle East expansion.