Riyadh - Sharikat Mubasher: MENA Analytics, an innovative market research and data analytics company born in Palestine, secured investment from Ibtikar Fund, Palestine’s only venture capital fund, to expand across the Middle East and North Africa (MENA) region.

MENA Analytics, which is set to expand into Jordan and Saudi Arabia, will use the investment to enhance its AI-driven analytics capabilities and scale its operations to serve a broader market. 

The company leverages AI and advanced analytics to provide small and medium-sized enterprises (SMEs) with cost-effective, data-driven insights. It redefines market research in the region by providing businesses with AI-enhanced tools for data collection, analysis, and visualization.

Yousef Srouji, Co-Founder and CEO of MENA Analytics, emphasized the company’s mission to democratize access to high-quality data in MENA, enabling businesses to make smarter, evidence-based decisions. “With Ibtikar Fund’s backing, we are well-positioned to expand our regional footprint and bring cutting-edge data solutions to more businesses,” Srouji said.

For his part, Ambar Amleh, Managing Partner at Ibtikar Fund, commented: “MENA Analytics is addressing a critical gap in the MENA market by making high-quality data collection and analysis accessible to businesses that have traditionally been underserved. We are excited to support their expansion and technological advancements as they empower companies with actionable intelligence.” 

Moreover, MENA Analytics delivers fast, scalable, and affordable solutions tailored to the needs of SMEs. Its platform includes survey tools, market intelligence dashboards, quota manager and panels, and automated analytics