Dubai – Sharikat Mubasher: Hushday, a UAE-based startup, secured over 2 million AED (around $550,000) in Pre-Seed funding from top regional tech investors.

The company is launching the region’s first invitation-only flash sales platform, designed to offer premium and luxury brands a scalable, brand-safe growth channel in the Middle East, according to a recent press release.

Inspired by global models like Veepee and Gilt but tailored to Gulf market dynamics, Hushday plans to debut in the UAE by May 2025, with expansions to Saudi Arabia, Qatar, and Kuwait slated for 2026.

Jennifer Cohen Solal, Co-founder and CEO of Hushday, commented:  “We are here to open a new, scalable growth path for brands looking to reach a younger, price-sensitive digital audience without compromising their brand equity. The demand is here. The region is ready.”

Operating strictly by referral, Hushday grants exclusive access to limited-time sales across fashion, beauty, electronics, and more. The platform has already partnered with dozens of regional and global brands, offering real-time analytics, customer insights, and full control over pricing and inventory.

With its fresh approach, Hushday aims to reshape how luxury brands connect with the next generation of consumers across the GCC.