Riyadh - Sharikat Mubasher: HUMAIN, Saudi Arabia’s artificial intelligence (AI) company, and LUMA AI, a leading generative (GenAI) company, launched HUMAIN Create, a new company focusing on revolutionizing the gaming and entertainment sectors.

This partnership, which was announced during the Cannes Lions International Festival of Creativity, will combine HUMAIN’s next-generation AI infrastructure with Luma’s frontier creative intelligence models to scale GenAI for entertainment, gaming, and advertising, HUMAIN announced in a recent statement.

Leveraging AI to reshape the future of storytelling, HUMAIN Create will enable developers to generate scenes, performances, dialogues, and emotional arcs with infinite flexibility and personalization.

HUMAIN built two production-ready solutions, Ray2 and Photon, to provide a seamless API integration, enabling real-time environments, dynamic characters, and immersive narratives.

Commenting on this milestone, Tarq Amin, CEO of HUMAIN, said: “With HUMAIN Create, we are not just launching a platform, we are unlocking creativity. Together with Luma, we are unleashing a new era where gaming worlds and feature films are built in real time, stories are lived, not watched, brands enhance experiences, not disrupt them, and every player becomes a creator. The only limit is your imagination.”

Ray2 is a large-scale video generative model that creates realistic visuals with natural and coherent motion, while Photon is an ultra-high-quality and highly efficient image model that was built on a new, groundbreaking architecture to deliver ultra-high quality and 10x higher cost efficiency.