Riyadh - Sharikat Mubasher: The Saudi logistics and supply chain solutions provider SAL signed an agreement with Elm, a leading provider of innovative, secure services and solutions owned by the Public Investment Fund (PIF), to elevate digital solutions in the logistics sector.

The agreement aims to develop an integrated digital platform that enhances the efficiency of logistics operations and supports SAL’s stations across Saudi airports by offering innovative solutions that meet the highest global standards, SAL announced in a statement yesterday.

Under this partnership, Elm will bring its expertise in building a comprehensive digital environment to support SAL’s broader strategy to accelerate digital transformation and digitize core services, including shipment scheduling and spending management. The collaboration ultimately aims to improve customer satisfaction, streamline procedures, and enhance transparency and reliability.

Omar Hariri, Chief Executive Officer of SAL, stated that the partnership will enable the company to combine its expertise in the logistics sector with Elm’s cutting-edge technological capabilities to offer smart and integrated solutions that transform customer experience and solidify Saudi Arabia’s position as a global logistics hub. He further affirmed that the partnership underscores SAL’s ongoing commitment to digital transformation.

For his part, Elm’s CEO, Mohammad Alomair, said that the collaboration with SAL represents a valuable opportunity for the company to apply its tech solutions in the logistics sector. He noted that the agreement aims to revolutionize logistics services to meet the market needs and enhance operational efficiency.

Moreover, the partnership reflects SAL’s commitment to innovation and excellence by developing an advanced digital ecosystem that accelerates fulfillment operations, improves service quality, adds value to customers, and enhances the competitiveness of the local market.