Bupa Arabia drives digital transformation in health insurance at Money 20/20 Riyadh - Exclusive Sharikat Mubasher: Eng. Ali Sheneamer, Chief Business Development Officer at Bupa Arabia for Cooperative Insurance, confirmed that the company’s participation as a Platinum Sponsor in the Money 20/20 Middle East Conference and Exhibition, held in Riyadh between September 15 and 17, 2025, represented a pivotal milestone to highlight Bupa’s commitment to leading digital transformation and innovation in the health insurance sector. He explained that this second consecutive participation of Bupa in the conference came as it is one of the most prominent global forums that brings together fintech, insurance companies, and healthcare, providing unique opportunities for communication and building partnerships.Sheneamer pointed out, in statements to Sharikat Mubasher, that Bupa Arabia showcased during the conference its innovative solutions through its healthcare arm Bupa CareConnect, which provides a comprehensive health journey starting from digital consultations, home healthcare, and mobile labs, reaching all the way to the delivery of medications for chronic disease patients. He clarified that the objective of this integrated experience is to enhance the quality of healthcare and improve the beneficiary’s experience, in line with the objectives of Saudi Vision 2030.Sheneamer also addressed the strategic partnerships announced by Bupa during the conference, explaining that they included agreements with leading companies in medical technology, data management, and smart analytics. He pointed out that these partnerships aim to develop an advanced digital infrastructure that provides smart solutions to facilitate the patient’s health journey, in addition to cooperation with startups offering promising innovations that can be scaled to benefit the beneficiaries.He added that Bupa Arabia employs artificial intelligence in analyzing customer data, predicting health risks, and automating claims. He said: “Artificial intelligence represents a tool to transform insurance from a traditional compensatory model into a preventive and proactive model, ensuring the best outcomes for beneficiaries and reducing the financial burdens on the health system,” stressing that this step reflects the company’s direction to deliver personalized health programs designed specifically for each individual.Sheneamer explained that digital transformation directly contributed to increasing customer satisfaction and improving the efficiency of internal operations, through accelerating claims processing and disbursing instant reimbursements, and reducing waiting times to receive care. He added that the integration of financial and health systems enhanced the reliability of operations and helped in combating fraud, while enabling the company to provide faster and more secure services. He considered that this transformation enabled Bupa to improve workforce efficiency and reduce operating costs, which positively reflected on service quality.Regarding future plans, Sheneamer confirmed that Bupa Arabia is moving forward in expanding its network of partnerships locally and regionally, especially in the fields of digital technology and advanced healthcare, with the aim of providing more innovative solutions to its customers and keeping pace with global developments quickly. He clarified that Bupa Arabia’s belonging to the global Bupa ecosystem grants it a competitive advantage by accessing the experiences of advanced markets such as the UK, Australia, and Latin America, and applying them locally with high efficiency.He pointed out the participation of Bupa executives in specialized panel discussions within the conference, where they discussed the future of digital healthcare and innovation in health insurance, stressing that this participation embodied the company’s commitment to supporting the healthcare sector in the Kingdom through smart solutions centered on the beneficiary.On Bupa Arabia’s joint objectives at the conference, he said that Bupa globally is a specialized healthcare company, and Bupa Arabia in Saudi Arabia follows the same path with the aim of transforming into an integrated healthcare company centered on the beneficiary. “Through this participation, we presented our latest innovations via Bupa CareConnect, a company 100% owned by Bupa Arabia, which provides a comprehensive health journey for the beneficiary that starts digitally through consultations and remote services, passing through home healthcare and mobile lab services, and reaching the delivery of medications for chronic disease patients.”He continued: “We also aim to expand our network with leading technology and healthcare companies, and explore new partnership opportunities that serve our customers, emphasizing that our presence at the conference is a clear message that Bupa is always at the forefront and thinking about the future.”Sheneamer concluded by stressing that the Money 20/20 Conference represents a unique global platform to explore the latest trends in fintech and digital health insurance, and that Bupa’s participation in it carried a clear message that the company is always at the forefront, thinking about the future, and constantly striving to turn challenges into opportunities that enhance community health and align with the objectives of Vision 2030.
