Riyadh – Sharikat Mubasher: The Saudi Exports Development Authority (Saudi Exports) is showcasing Saudi Arabia’s food industry under the “Saudi Made” identity at the Anuga Fair 2025 in Cologne, Germany, from 4 to 8 October.

The national pavilion features over 36 Saudi companies and several government agencies, including the Saudi Export-Import Bank (EXIM), the National Industrial Development Center, and the Saudi Halal Center, as announced by Saudi Exports in a press release.

Anuga, one of the world’s largest food industry exhibitions, hosts more than 7,000 exhibitors from 100 countries and attracts thousands of global visitors, including industry experts and decision-makers across the food supply chain.

Saudi Exports’ participation aims to strengthen the presence of national products in global markets, connect Saudi exporters with international buyers, and enhance the competitiveness of Saudi-made goods. The initiative supports the Kingdom’s broader strategy to boost non-oil exports and diversify the national economy, in line with the goals of Saudi Vision 2030.