Riyadh - Sharikat Mubasher: Business France, the national agency for the internationalization of the French economy, launched the Booster Grow Global program in Saudi Arabia to empower French startups and small and medium-sized enterprises (SMEs) to scale and expand within the Kingdom, according Claire Duverney-Prêt, Communications and Marketing Advisor at Business France Middle East.

The program offers strategic resources and ongoing support to help French companies grow in the Saudi market, Duverney-Prêt stated in an interview with Al Eqtisadiah newspaper.

She affirmed that Vision 2030’s reforms and the enabling investment environment in Saudi Arabia paved the way for the French companies to expand and scale. She noted that most French companies operate in several vital sectors, including infrastructure, technology, and renewable energy.

Duverney-Prêt also stated that multiple French companies will organize an event in Diriyah, bringing together technology experts, investors, and leaders from banks, government entities, and business accelerators, incubators, as well as innovative founders.

The event will catalyze collaboration and investment between the two countries and serve as a dynamic platform to share insights on global innovative ideas.