Riyadh – Sharikat Mubasher: Saudi Arabia’s Small and Medium Enterprises General Authority (Monsha’at) has partnered with the Retail Leaders Circle (RLC) as a key entrepreneurship partner.

 As per a recent press release, the collaboration will launch the Kingdom’s first retail-focused bootcamp, in cooperation with Princess Nourah bint Abdulrahman University.

Monsha’at will present the outcomes of the bootcamp during the upcoming RLC Forum, set to take place in early February in Riyadh. The program aims to strengthen leadership and business skills among male and female entrepreneurs in the retail sector.

The bootcamp supports Monsha’at’s mission to drive innovation and accelerate business growth. Participants will gain practical tools and exposure to global expertise to help them compete in a fast-changing market.

The partnership also reflects Monsha’at’s focus on connecting entrepreneurs with international best practices and industry experts. RLC serves as a global platform bringing together retail leaders, innovators, and policymakers to discuss the future of retail, including digital transformation, artificial intelligence, and strategic partnerships.

RLC is a global platform that brings together retail leaders, innovators, and policymakers to shape the future of the sector, with discussions centered on digital transformation, artificial intelligence-driven innovation, organizational resilience, and strategic partnerships.