Riyadh - Sharikat Mubasher: Elm Company, a leading Saudi provider of digital solutions, signed an agreement to increase its stake in Sahl Almadar Trading Company, the owner of the Madar digital platform that connects shippers and carriers and provides unified solutions for logistics operations management.
Elm revealed in a statement that the agreement was signed during the Supply Chain and Logistics Conference 2025, which took place in Riyadh on 15 and 16 December.
Elm’s CEO, Mohammed Al-Omair, stated that this move will enable the company to strengthen its advanced digital solutions and to enhance the quality of its services delivered to beneficiaries, in line with its vision to become the leading digital enabler for the logistics business sector.
“With Madar's advanced technologies and Elm's digital expertise, the integration of Madar's technical capabilities with Elm's advanced digital infrastructure will contribute to the development of a comprehensive, end-to-end logistics solutions ecosystem, covering shipment planning, compliance, fleet management, payments, and operational analytics, supporting the Saudi market's adoption of smart, data-driven logistics solutions,” Al-Omair added.
The CEO further emphasized that this milestone underscores Elm’s commitment to supporting Saudi Arabia's economic and digital transformation objectives, further strengthening its position as a global logistics hub.
For his part, Abdullah Al-Obeikan, CEO of Obeikan Group and Chairman of Sahl Almadar Trading Company, commented: “Madar was established to drive a qualitative transformation in Saudi Arabia's logistics sector by connecting shippers, carriers, and regulatory entities within a single ecosystem. This underscores the platform's capabilities and highlights the role of digital logistics in supporting the Kingdom's economic growth. It is an important step for the sector, the company, and the national economy."
In 2021, Elm Company announced its investment in Sahl Almadar Trading Company, the owner of the Madar platform affiliated with Obeikan Group, to support the entrepreneurial business environment and strengthen local innovation and digital partnerships in the logistics services sector.
Madar platform is an integrated digital ecosystem that includes real-time shipment tracking solutions, process automation, integration with government services, an interactive digital marketplace connecting shippers and carriers, and a digital payments platform.