Dubai – Sharikat Mubasher: Sharjah Media City (Shams) signed a strategic partnership with Ziina to expand access to digital financial solutions for businesses operating within its ecosystem.

As per the company’s press release, the collaboration will enable Shams-based companies to adopt faster and more secure payment tools, supporting operational efficiency and business growth. The move aligns with broader efforts in the UAE to accelerate the transition toward a cashless, digital economy.

Under the agreement, Ziina will provide a mobile-first platform allowing businesses to send, receive, and manage payments seamlessly, helping streamline financial operations. As part of the rollout, Shams clients will also receive an incentive of AED 10,000 in fee-free transactions, encouraging early adoption of the platform.

Shams indicated that the partnership reflects its ongoing strategy to build an integrated business environment for entrepreneurs and SMEs, while Ziina sees the collaboration as a step toward expanding its footprint across the UAE.

Founded in 2020, Ziina offers a range of digital payment solutions, including instant transfers, payment links, and tap-to-pay services, and currently serves more than 470,000 users across the UAE.