Dubai - Sharikat Mubasher: RaffleTech, a retail retention technology platform under the strategic direction of BUZ Management and Marketing, announced the rollout of its next-generation AI-powered customer engagement ecosystem, combining RaffleTech for businesses and RaffleKlub as the consumer-facing interactive rewards platform.

In a statement released today, RaffleTech revealed that the platform is designed to help malls, retailers, lifestyle brands, fashion outlets, jewelry retailers, home stores, grocery brands, and tourism-linked destinations create intelligent, gamified, and reward-led customer journeys.

This technology allows businesses to activate “Shop & Win,” rewards-based and loyalty-linked promotions through a seamless digital infrastructure. Through QR-led and digital-first experiences, customers can participate in campaigns, engage with brands, earn rewards, and experience promotions in a simple, interactive, and highly engaging format.

Baiju Kurieash, Founder of RaffleTech and BUZ Management and Marketing, said: “With RaffleTech and its consumer tech segment RaffleKlub that we introduced after four years of studying and working on market fit, we are proud to roll out a Dubai-built success story that brings together technology, on-ground retail understanding and promotional strategy. This is our contribution to a city that has always believed in innovation, ambition and execution.”

RaffleTech’s business-facing platform enables brands and retailers to design, manage, and scale campaigns, while RaffleKlub serves as the customer-facing interactive layer where consumers discover campaigns, participate in promotions, and engage with reward-led experiences. Together, RaffleTech and RaffleKlub represent a new category of retail technology: one that combines the emotional excitement of winning with the commercial discipline of retention, data, campaign intelligence, and measurable customer engagement.