Riyadh - Sharikat Mubasher: The London-based tech company, Nothing, launched its new apparel line, named Nothing Apparel, representing the company’s design ethos in a textile form, according to the company’s press release.

The new line is on preview and available for purchase in limited quantities at the renowned retail exhibition space, Dover Street Market in London.

Nothing conceptualized the Nothing Apparel with teenage engineering, focusing on quality-driven wardrobe staples designed to withstand the test of time, and featuring a line of caps, coats, backpacks, tracksuits and more.

Nothing Apparel is a uniform for designers, engineers, and creatives, inspired by Nothing’s design-forward tech hardware, classic factory wear, and the brand’s visual identity.

Nothing creates an alternative ecosystem of tech products for the young and creative through cutting-edge design and user interface innovation. Its products are developed in close collaboration with over 8,000 private investors.