Riyadh - Sharikat Mubasher: The Sadi Franchise Expo (SFE) 2024 takes place from 28 to 31 January in Riyadh, connecting entrepreneurs and future business owners with international and local professionals in the franchising industry.

Organized by Sunaidi Expo and Conferences, the expo will serve as a platform for local brands looking into franchising regionally and internationally, providing the right consultancies and educational programs.

Exhibitors from various sectors, including food and beverages, retail, fashion, manufacturing, solar energy, information technology, business services, and more will join the SFE 2024.

Participants will have the chance to engage with thousands of potential investors and franchisees and meet with franchise and financial experts and consultants.

The SFE 2024 will include workshops covering various topics, such as franchise laws, business ownership, and how to foster local brands to expand their presence in the Kingdom and beyond.

Moreover, the SFE 2024 will include the Business Match Program which aims to connect trade visitors and investors with exhibitors.