Riyadh - Sharikat Mubasher: The Saudi-based North Coffee Company plans to open 100 branches in Saudi Arabia and beyond within the upcoming three years, CEO Youssef Al Harbi stated.
The company targets acquiring several franchise brands as part of its strategy to expand in the Kingdom, Al Harbi added in an interview with Asharq Business KSA on the sidelines of The Sadi Franchise Expo (SFE) 2024.
He clarified that North Coffee will launch an investment fund to conclude these acquisition deals.
The CEO said that the company is currently planning to acquire franchise brands in various fields, notably bakeries and chocolates, to strategically serve small and medium-sized enterprises (SMEs) in the Kingdom.
The Sadi Franchise Expo (SFE) 2024 takes place from 28 to 31 January in Riyadh, connecting entrepreneurs and future business owners with international and local professionals in the franchising industry.
It enables participants to engage with thousands of potential investors and franchisees and meet with franchise and financial experts and consultants.
