Riyadh - Sharikat Mubasher: The UAE-based food and beverages group Epik Foods launched its operations in Riyadh as part of broader regional expansion plans that aim to increase brand visibility and influence in a key regional market, the group’s press release stated.
With a portfolio of around 100 brands, the group further plans to launch operations in Jeddah and Khobar during the second and third quarters of 2024, with aspirations to make all 100 brands operational in Riyadh within the upcoming six months.
The Saudi expansion represents a milestone in the group’s journey, bringing a diverse and innovative culinary experience to the capital of the country while paving the road for further expansion across the GCC.
Ranya and Khaled Fadly, Co-founders of Epik Foods, said: “As we plan for further expansion into the Kingdom, our commitment to delivering exceptional dining experiences remains unwavering. We look forward to further growing our presence in Saudi Arabia through the launch of brick-and-mortar restaurants and innovative partnerships with local brands.”
“This expansion is an ode to our dedication to providing diverse choices, engaging with the local community, and shaping the future of the culinary landscape in Saudi Arabia," they added.
The launch of Epik Foods in Riyadh has brought 13 wildly-loved concepts to customers, including Acai & Co, Avo & Co, Picante, Poke & Co, Wild Purple Acai, Training Day, CalculEat, Eggs & Co, Bagel & Co, and Healthy & Co.