Riyadh - Sharikat Mubasher: The Saudi-based Basserah, a specialist in data and robotic-process automation domains, and the science-based artificial intelligence (AI) pioneer Nybl merged together to accelerate their regional and global growth aspirations, a recent statement revealed.

The merger will see Nybl’s brand unchanged, with Nybl completely integrating Basserah’s people, products, systems, intellectual property, and expertise within the Nybl operation.

Both Baseerah and Nybl target expanding their regional reach by creating a vertically integrated data-AI pipeline.

Noor Alnahhas, Co-Founder and CEO of Nybl, stated that the merger is expected to enhance Nybl’s offering, strengthen the region’s economy and technological capacity, and position the company for positive global growth.

For his part, Abdulaziz Almalki, previous CEO of Basserah and newly appointed Chief Revenue Officer of Nybl, commented: “This partnership between two proud Saudi companies at the forefront of the digital economy perfectly aligns with our transformation efforts towards an innovation-based economy. The partnership will deepen regional ties, advance research and innovation, and enhance our digital infrastructure.”

Basserah, a subsidiary of NOMD Holding, has an impressive track record of exceptional success in helping businesses in various industries, including telecommunications, oil and gas, and the government sector.

Mohammed AlKhushail, Chairman of NOMD Holding and newly appointed Chairman of Nybl, stated: “The outcome of this strategic partnership reaffirms our commitment to enabling the fast-growing disruptive technologies of tomorrow’s digital world delivered by outstanding local talents.”