Riyadh - Sharikat Mubasher: Metro Brazil, the leading retail and e-commerce company for Brazilian shapewear, broadened its operations in Saudi Arabia as part of its strategy to expand into the region, a recent press release revealed.

Metro Brazil aims to provide the best products to meet the growing demands of the fashion retail market, leveraging its cutting-edge e-commerce platform.

The company’s expansion strategy also includes opening physical showrooms in Riyadh and Jeddah to seize a considerable size of the Saudi shapewear and stocking market, bridging the gap between traditional retail experiences and the digital marketplace.

The strategy further encompasses partnerships with local finance and investment organizations as well as access to emerging markets and incentives for technological advancements.

Alaa Kara Ali, CEO of Metro Brazil, stated that the expansion in Saudi Arabia represents a milestone in the company’s journey and highlights its commitment to innovation, customer-centricity, and global growth.

“Our mission is to provide unparalleled choices in luxury fashion shapewear, tailored precisely to the discerning tastes of customers across the KSA region. Thorough market research studies were conducted by our team of experts to understand Saudi consumers’ demands, preferences, and purchasing habits,” Ali added.

Moreover, the company's research is centered on customizing the online shopping experience to meet the expectations of Saudi customers by taking into account the cultural nuances and fashion trends as well as incorporating local payment methods.