Riyadh - Sharikat Mubasher: The Saudi award-winning travel company Almosafer signed a memorandum of understanding (MoU) with Aseer Development Authority (ASDA) to elevate Aseer as a premier tourism destination in the Kingdom, the company announced in a press release.

Under this partnership, the authority will leverage Almosafer’s expertise, geographical reach, and diverse travel services to drive tourism in Aseer and offer exceptional experiences for visitors, introducing them to diversified entertainment, cultural immersion, and sporting activities in the region.

ASDA will provide comprehensive training and advisory services to front-line staff and other personnel at Almosafer through Almosafer Academy.

The training will provide a detailed destination overview of Aseer and its unique selling points, highlight the region’s diverse array of experiences and attractions, and offer tailored training sessions in sales and booking systems to streamline processes and ensure seamless customer experiences.

Furthermore, Almosafer will create exciting package options for inbound and domestic travelers through its B2B partners.

Muzzammil Ahussain, CEO of Almosafer, said: “The collaboration with Aseer Development Authority will contribute to the sustainable growth of the region's tourism sector, help create memorable experiences for travelers, and foster positive economic impact within the local community."

Meanwhile, Hashim Al Dabbagh, Acting CEO of ASDA, commented: “Our partnership with Almosafer comes at a significant moment as we are accelerating efforts to enhance the Aseer region's visibility and appeal to domestic and international travelers as a year-round-destination. Through comprehensive training, collaborative marketing, and the integration of Aseer's activities and offerings onto Almosafer's digital platforms, we aim to showcase the region's exceptional offerings to the wider world."