Riyadh - Sharikat Mubasher: Spanish companies and startups are gearing up to derive benefits from the Saudi business ecosystem across various sectors, notably renewable energy, tourism, technology, health, and infrastructure.

The Saudi business ecosystem has been transformed within recent years, driven by the ambitious Vision 2030 that opened up diverse opportunities for foreign companies, including Spanish ones, Kira Negron, President of the Saudi Business Council, stated at the StartUp Olé Marbella 24.

In a roundtable titled ‘Meet the Saudi Arabian Ecosystem and Successful Cases of Collaboration with Spanish Companies', Negron affirmed that the reforms implemented by the Saudi government have facilitated foreign investments and paved the way for large-scale projects in various sectors, such as Neom, the Red Sea Project, and Qiddiya.

“Vision 2030 driven by the Saudi Arabian government also seeks talent, ideas, and relevant projects related to important sectors for people and offers numerous opportunities for Spanish entrepreneurs,” Negron added.

Further, the President announced the creation of the Saudi Brand Media Hub which aims to promote, communicate, and expand the Saudi Vision 2030 strategy.

StartUp Olé is a new entrepreneurship and technological innovation event that targets connecting entrepreneurs and startups with investors, corporates, public administrations, media, and other agents of the international ecosystem.

The fair's first edition took place in Marbella from 26 to 28 June, with the participation of over 100 startups, more than 50 investors and corporates, around 25 speakers, and 1,000 attendees.

It included forums for investors and corporates, cybersecurity, accelerators, public administrations, media, universities, and a hackathon.