Dubai - Sharikat Mubasher: UAE-based Verofax Limited has closed a $3 million bridge funding round, attracting international investment.
The round was led by Plug & Play Tech Center, Navig8 Group, King Abdullah University for Science and Technology (KAUST), and Trove Capital UK, among others, according to a recent press release.
New investors Alzamil Pedco CVC and Tracecore CVC also joined the round, showing confidence in Verofax’s innovative approach.
Verofax leverages cutting-edge Web3 technologies, including Blockchain, Augmented Reality (AR), and Artificial Intelligence (AI), to enhance experiences in tourism, retail, and sports.
The company’s platform allows destinations, retailers, and stadiums to create interactive and immersive experiences, transforming consumer engagement through gamification and direct interaction.
This approach stimulates customer intimacy and also drives social virality as well as conversion rates.
The company has already made a notable impact, recording over $3 million in sales from Fortune 100 companies across 50 global markets. Verofax’s innovative application of AI in tourism and retail has earned it several industry awards.
The funds will be used to execute the company’s pipeline of projects in the Middle East and EU, notably AI-powered guides in GCC and Sports fan guides in the EU and North America.
Wassim Merheby, CEO of Verofax, said, “Our solution helps Tourists elevate their experiences, unlock personalized discounts, and Offer gamified ‘Explore to win’ sponsored games in Augmented reality. This allows enterprises and brands to sponsor and elevate their marketing efficiency, power direct-to-consumer communication and deliver amazing experiences to drive growth and boost loyalty. We are thrilled to be joined by strategic investors that will help us accelerate our AI guide solution and AR gamified experiences and grow through their collective network and with their advice.”
Abdullah Alakeel, country director of Plug & Play Saudi, said: “Our recent investment in Verofax demonstrates our unwavering commitment to supporting the most promising startups within the Kingdom and the broader region. As one of the world’s most active and successful early-stage tech investors, we are fully dedicated to nurturing the Kingdom’s entrepreneurial ecosystem. We are thrilled to witness the transformative impact that Verofax will continue to make within the Tourism industry.”
Ian Campbell, vice president of the National Transformation Institute (NTI), said, “KAUST is mandated to accelerate the digital economy in the Kingdom as part of the University’s forward vision, leveraging KAUST science and innovation to make an impact beyond the walls of the campus itself and to create collaborations and identify opportunities where KAUST can contribute by convening minds and resources together to deliver solutions to benefit the wider Kingdom and beyond. The application of AI in tourism, customer service, and beyond are applications that fall within our investment mandate.”
Verofax’s solutions are already being utilized by leading brands such as Anheuser Busch and Emirates Airlines, highlighting the platform’s versatility and usefulness across various industries.
Verofax is a Microsoft Native partner and has secured a global network of distributors and resellers, co-selling on enterprise solution platforms such as Microsoft Azure Marketplace, Amazon AWS, and other platforms.
